Neo QLED AI TV

Upscale your experience with Samsung Vision AI

Samsung Neo QLED brings you mind-blowing levels of realism and immersion with Samsung Vision AI. Not only that, it makes your everyday life so much easier and more enjoyable.

A Samsung Neo QLED TV displays a vivid blue otherworldly landscape on screen. Vivid blue light rays come out from the TV.

A Samsung Neo QLED TV displays a vivid blue otherworldly landscape on screen. Vivid blue light rays come out from the TV.

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Samsung Vision AI

Meet the AI-powered brain in your TV

2025 NQ8 AI Gen3 Processor

Experience brilliant new levels of picture and sound with our most advanced processor yet. Using 768 AI neural networks, the TV meticulously enhances details, textures, and edges, elevating your viewing to a higher resolution.

A Samsung NQ8 AI Gen3 Processor chip sits on a TV circuit board. Glowing power lines surge from the processor chip.

Compared to the 2025 Q4 AI Processor
  • Up to 2x faster NPU
  • Up to 4x faster GPU
  • Up to 90% faster CPU
*All specs compare NQ8 AI Gen3 Processor (QN990F) to the 2025 Q4 AI Processor (Q8F / Q7F).
Breathe new life into everything you watch

AI Upscaling

Our AI can take your favourite shows and movies and upscale them to an ultra-high resolution, even if they weren't filmed that way. With greater clarity, detail and depth, the world on screen has never looked more real.

A slightly grainy scene of a father and young daughter seated at a kitchen table, talking to each other. A Samsung NQ8 AI Gen3 Processor chip appears. It analyzes various points in the scene and optimizes it for better quality. Now the scene looks clear and vivid.

Discover more about Samsung Vision AI
A TV displays a split screen with Color Booster Pro Off, which is dull, and Color Booster Pro On, which is vivid.

Colour Booster Pro

Our smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. Enjoy consistently high and accurate levels of colour for a bolder viewing experience, whatever you're watching.

A scene of a boy underwater is optimized to have brighter highlights, clearer details, enhanced depth and vibrant colors.

Auto HDR Remastering Pro

Enjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals - scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.

An audio bar over scenes of a windchime, a stadium and a talk show demonstrate that each scene has a different audio level.

AI Sound Pro

Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjust to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.

Unlock your imagination, Choose your keyword theme, Nature, Party mood, Seize your day, Happy Holiday, Deco, Inspire me. Seize your day click. What appeals to you? 3 images, Regenerate, Restart. Regenerate click. 3 new images. Middle image click. Selected image has been saved. AI-generated content.

Generative Wallpaper

Create visuals that match your mood. Whether you're hosting, unwinding or relaxing, our AI-powered wallpaper creates stunning one-of-a-kind visuals that transform your space.

Three screens show how the Samsung NQ8 AI Gen3 Processor customizes picture and audio settings for different content types.

AI Mode

Let your TV do the thinking for you. Enjoy a quick access menu with intelligent customisation features that optimises your picture and sound to your preferences. See details clearly with intelligent adaptive brightness that auto-adjusts to the lighting in your room, or pre-select your viewing preferences with AI Customisation Mode.

A TV's connected mic detects a dog's presence. The dog looks happy as the TV plays a peaceful scene along with music.

Pet Care

Use your TV as a pet-sitting assistant when you're outside. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet's favourite content to calm them down.

A man uses his Galaxy Watch to control a TV across the room, hitting play for a scene of a woman petting a horse.

Universal Gestures

Turn your wrist into the remote. Universal Gestures lets you control your TV with simple motions of your Galaxy Watch. Whether you're working out, cooking, or multitasking, easily control your TV with intuitive gestures.

A TV displays the Secured by Knox logo. Off the side, a logo for IT Security Certification Center CISS-1291-2024.

Secured by Knox

With today's TVs holding your passwords and private payment infomation, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.

Smart home map view on TV. Some devices were left on while no one's at home. Turn off any unnecessary devices to save energy.

Home Insight

Get personalized insights to conveniently keep your home smart and efficient. Home Insight provides real-time summaries and tips based on various data points, including device status and usage history.

Picture Quality

Our most advanced Mini LED technology

Quantum Mini LED Pro

Experience our most advanced Quantum Mini-LED Pro, powered by Quantum Matrix Technology Plus for ultra-precise light control—delivering true blacks, vivid colours, and incredible brightness for a picture that’s rich in every detail.​

Quantum Mini LED Pro are 1/50 smaller than conventional Mini LEDs. *Conventional LEDs refer to those used in Samsung’s Q8F model.
  • * Conventional LEDs refer to those used in Samsung’s Q8F model.
  • * Quantum Mini LED Pro applies to QN85F and higher Neo QLED models, while Quantum Mini LED applies to QN80F and lower Neo QLED models.
Real colours, real QLED. You deserve nothing less.

Sound

Get wrapped up in cinematic sound

Dolby Atmos® & Object Tracking Sound

Put yourself in the beating heart of action. Dolby Atmos creates a dome of sound that wraps around you, whilst Object Tracking Sound makes the sound move with the action on screen to create dynamic, realistic effects — like the rush of a motorcycle speeding by.

In a theater, a screen shows a scene of a man on a motorcycle. With Object Tracking Sound, sound waves appear where the motorcycle goes on screen. The view slowly zooms into the scene, then out to reveal it's now on a TV screen in a living room. Dolby Atmos makes sound waves travel around the room.

Samsung TVs and soundbars, the perfect harmony

Samsung Q-Symphony

Boost your viewing experience with integrated sound from your TV and soundbar. Why let a soundbar or TV work solo when you can amp up your entertainment with even more powerful speakers that work together seamlessly, for a fully immersive sound experience.

A TV displays a scene of a man and a woman talking in a restaurant. With Q-Symphony Off, sound waves come only out of a soundbar that's installed underneath the TV. With Q-Symphony On, sound waves come out of both the soundbar and TV. The sound waves are bigger and travel in more directions.

One UI Tizen

Personalise your screen experience

One UI Tizen

Spend less time searching and more time watching. Get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Take advantage of the latest Samsung features, and feel safe under the security of Samsung Knox. Plus, One UI Tizen will support Tizen OS upgrades for the next 7 years.

A TV displays a One UI Tizen screen with options to stream free TV and various apps and services like Samsung TV Plus.
Enjoy 7 years of
new TV experiences
for free
A silver logo states 7 Years OS Upgrade For Free, indicating users can enjoy a new TV experience with One UI Tizen.
Find world-famous galleries in your TV

Art Store

Build and display your personal art collection from your TV. Choose from a growing library of 3,000+ works of art, curated from world-leading museums and artists such as The Met, MoMA, Salvador Dali, Keith Haring and more. Famous classics, modern artworks or stunning photography - make a gallery of your living space.

A TV displays the Samsung Art Store with options to find art pieces and discover artists and institutions.
Do the SmartThings!

SmartThings

Connect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.

A TV uses its built-in SmartThings hub to connect with other smart devices in the living room, including an air conditioner, blind, air purifier, stand light, robot vacuum, washer, dryer and refrigerator. SmartThings and Matter logos appear.

Design

Looks like it's floating in air

Infinity Air Design

Push your viewing experience to the limit. A screen that seems to be floating in the air, with black edges that are shrunk to almost nothing - the QN990F is designed for a fully immersive viewing experience.

The side view of a slim TV with Infinity Air Design floating in air. The TV spins around several times before settling on top of a white marble stand with a white wall as a background. The TV displays a vivid outdoor night scene of mountains and a building on fire.

Infinity Screen
A close-up on a corner of a TV with Infinity Screen, which has a minimalist look with a thin reduced frame.
Round-shaped Speakers
A close-up of four round speakers built into the back of a TV.

Compare Samsung Neo QLED TVs

Lineup

      * Available features and specifications for Neo QLED series may vary by TV size and region.

      * Samsung TV has been ranked No.1 selling TV Brand for 19 consecutive years by Omdia.

      * Design and features may vary by model. Check the specifications of each model for details. Image simulated for illustration purposes. Any changes in appearance and design specifications that do not affect product performance may occur without prior notice. UI, content and services may vary by region and are subject to change without notice.

      1. AI Upscaling: Upscaling may not apply to PC connection and Game Mode.
      2. Generative Wallpaper : The number of generation attempts allowed per day may be limited. Samsung account required.
      3. Pet Care: Real-time streaming on mobile devices is supported on Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and is available on 2025 Samsung TVs and later models. It only works when the TV is turned off. TV must be connected to a power source to use this feature. TV and mobile device must be connected to SmartThings to send and receive notifications.
      4. Universal Gesture: Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions.
      5. Samsung Knox Security: Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. Latest software update is required.
      6. Dolby Atmos® & Object Tracking Sound: The location and number of speakers may vary depending on the model. Object Tracking Sound Technology varies by model. Dolby Atmos applicable to QN80F and above.
      7. Samsung Q-Symphony: Check for Q-Symphony compatibility on soundbar product specifications. Soundbar sold separately. The location and number of speakers may vary depending on the model.
      8. Tizen OS upgrades are available for up to 7 years from the product’s release year starting in 2023. Availability, features, contents and services are subject to change without notice and may vary by product, model or region. The upgrade does not cover hardware related performance, features or durability. Samsung Account login required and agreement to Smart Hub Terms and Conditions. Requires internet connection. Updates need to be enabled on device.
      9. Art Store: Art Store subscription required to access full selection. Art pieces in the Art Store are subject to change without prior notice.
      10. SmartThings: Available technology, functions and features may vary by service provider, network environment or product, and are subject to change without notice. Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. Connected devices are sold separately. UI is subject to change without prior notice.

      Code is on Github repository: 2025-qled-tv-highlights

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      Discover your ideal TV and make it yours in a few simple steps
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      Neo QLED Offers

      Explore our latest deals on selected Neo QLED TVs​
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      Samsung Vision AI

      Your TV just got more intelligent – and more personal
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      OLED TVs

      Looking for something a little different? Learn more about our OLEDTVs
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      Frequently asked questions

      • What is Mini LED and what is Neo QLED TV?

        Mini LED is a type of backlight technology that uses smaller LED lights compared to traditional LEDs — hence the name Mini LED — allowing for fine and precise light control of the screen. Using local dimming technology, Mini LED panels can dynamically adjust the backlight’s brightness and contrast to deliver deeper blacks and striking visual clarity.

        Samsung TVs that use Mini LED backlight technology are referred to as Neo QLED TVs. On top of advanced picture technology, Samsung Neo QLED TVs are designed to look modern and sleek, and come in very large screen sizes. Additionally, they are equipped with Samsung's advanced AI technology and AI processors — such as the Neo QLED 8K, which excels on multiple fronts.

        On top of using Mini LED technology for better brightness, contrast and backlight control, Samsung Neo QLED also incorporates Quantum Dot Technology. This allows for a richer range of colours across all brightness levels, ensuring bright, realistic hues.

        Overall, Mini LED TVs stand out in delivering an immersive and lifelike viewing experience, positioning them as one of the leading options among high-end TVs. Samsung Neo QLED TVs, in particular, are known for being exceptional, demonstrating the superior quality of Mini LED.
      • A Samsung Neo QLED TV is a high-end TV that uses Mini LED technology, as well as cutting-edge technology such as AI, to provide superior viewing experiences.

        The Mini LEDs that make up Neo QLED technology are much smaller than regular LEDs. This allows for more precise control of the backlight, resulting in better contrast, deeper blacks and brighter images.

        Samsung Neo QLED TVs also incorporate Quantum Dot Technology, a Quantum Dot-based colour expression that delivers a rich range of colour across all brightness levels, making Neo QLED picture quality true-to-life with incredible clarity and vibrant, realistic hues.

        When it comes to Neo QLED sound, Neo QLED TVs are capable of producing rich and immersive audio, thanks to advanced features such as Dolby Atmos, Object Tracking Sound and Active Voice Amplifier Pro. Samsung's Q-Symphony technology also enables Samsung Neo QLED TVs to play sound in synergy with Samsung soundbars, producing a dynamic soundscape for a deeply engaging audio experience.

        More information about Neo QLED can be found in the TV Buying Guide.
      • 'The key difference between Mini LED TVs and OLED TVs is the type of backlight technology used to illuminate the pixels on a TV.

        Mini LED TVs, such as Samsung Neo QLED TVs, use a large number of very small LEDs to shine through multiple layered panels. As a result, displays that utilize Mini LED technology are excellent at producing high brightness levels and superior HDR performance.

        OLED (Organic Light Emitting Diode) is a display technology where each pixel is individually lit, allowing for deep black levels and well-balanced contrast.

        Both Mini LED, including Samsung Neo QLED TVs, and Samsung OLED TVs deliver impressive performance — each with unique advantages — making them excellent choices for movies and gaming. Ultimately, the best TV for you depends on your viewing preferences.

        For a closer look at their differences and expert guidance in choosing the right option for you, visit our TV Buying Guide.
      • Yes, buying a Mini LED TV, such as a Samsung Neo QLED TV, is definitely worth it.

        Mini LED TVs use smaller lights than regular LED TVs, such as QLED TVs. These small backlights allow for more precise light control, resulting in higher peak brightness, deeper black expression and sharper contrast overall. Accordingly, Neo QLED TVs are an excellent choice for people who want a TV with sharp picture quality and rich colour.

        Mini LED TVs also excel at black expression. Using local dimming technology, Mini LED TVs can turn individual backlighting areas on and off, making dark areas darker and bright areas brighter, while achieving deeper black levels. This helps create a sharp, vibrant picture with minimal light spillover, ensuring superior contrast and enhanced HDR performance.

        Additionally, purchasing a Mini LED TV is a fantastic choice for gamers seeking a smooth gaming experience. Samsung Neo QLED TVs' excellent HDR performance makes game worlds look incredibly realistic. On top of that, the displays include game-specific features and add-ons, such as Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), AI Auto Game Mode and more, making your gaming sessions more engaging and dynamic.
      • Both Neo QLED 4K and Neo QLED 8K TVs are premium Samsung Neo QLED TV models that use Mini LED technology to deliver exceptional viewing experiences. Additionally, both models are powered by advanced Samsung AI technology and processors, optimizing performance across different key areas. Accordingly, whether you choose a Neo QLED 4K or a Neo QLED 8K, you can expect high-quality entertainment for your home setup.

        While Neo QLED 4K provides truly amazing clarity, Neo QLED 8K is the ideal display if you’re looking for the most immersive viewing experience available.

        8K TVs offer 4 times more pixels than 4K, allowing them to produce sharper, clearer images. Additionally, Neo QLED 8K TVs are powered by cutting-edge AI processors which use AI neural networks to further enhance picture quality. With AI Upscaling on Neo QLED 8K, you can watch your favorite content in stunning near 8K resolution, and hear optimized sound that goes with it.

        For more details about these models, check out our TV buying guide.
      • Samsung Neo QLED TVs feature Quantum Mini LED technology, which uses smaller LED lights compared to traditional LEDs.

        In particular, Samsung's Neo QLED 4K and 8K TVs are designed to deliver top-tier performance. Which one is the best for you in particular comes down to personal preference and needs. If you want stunning image quality, sleek design and a super-sized screen at a great value, Samsung Neo QLED 4K is the ideal choice. But if you’re looking for the ultimate viewing experience, Samsung Neo QLED 8K stands out with cutting-edge AI technology and exceptional features that set it apart.

        If you're unsure which TV is the best fit for you, visit our ‘Help Me Choose’ page for tailored guidance.
      • The AI technology in Samsung Neo QLED TVs — known as Samsung Vision AI — transforms your everyday content into a cinematic experience.

        Some of the main Neo QLED AI features include AI Picture, which enhances resolution for breathtaking sharpness and detail, and AI Sound, which fine-tunes the audio to deliver crystal-clear dialogue and immersive sound. Additionally, AI optimisation automatically adjusts settings to suit your content and surroundings, delivering the ideal viewing in any environment.

        There's also AI Upscaling. The NQ8 AI Gen3 Processor and NQ8 AI Gen2 Processor on our Neo QLED 8K TVs use AI neural networks to boost content to near 8K resolution — delivering the sharpest, smoothest picture quality of any Samsung TV.

        Learn more about the AI in Samsung Neo QLED TVs by visiting the Samsung Vision AI page.
      • How long Mini LED TVs last can vary based on factors such as how they are used and the conditions they are exposed to. Regardless, Mini LED TVs, such as Samsung Neo QLED, are designed for longevity and offer incredible performance for years of viewing enjoyment. Plus, their high brightness levels, superior HDR expression and high colour accuracy across all brightness ranges ensure striking, true-to-life visuals in any lighting condition.