A sound can reach your brain in just 0.05 seconds, much faster than the 0.2 seconds it takes for sight or touch. But more importantly, it has this amazing power that instantly takes you to special places and memories; jolly carols remind us that the holidays are here, and a single song can let you relive the moments of your first prom dance.
Likewise, brand sounds have the potential to take consumer experience to the next level, making the experience more sensory and immersive. Because we understand this power, our team of sound designers have always looked for ways to sonically express the Samsung brand throughout our product experience. Over the years, we have designed iconic brand sounds like ‘Over the Horizon’ and ‘Beyond the Horizon’ to accompany and express the cutting-edge innovation of our mobile devices, and the comfy, reliable convenience of our home appliances.
Today, we introduce a new brand sound that overarches the entire Samsung family: ‘The Voyage’. Created through a team effort integrating and simplifying the melodies of ‘Over the Horizon’ and ‘Beyond the Horizon’, ‘The Voyage’ will anthem Samsung’s relentless innovation across all touchpoints to enhance your brand experience through our favorite universal language – music.