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2025 OLED AI TV with Samsung Vision AI |
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Experience the
next big thing
in TV with
Samsung Vision AI1

The inside of a dark cave with a ray of light. A stream of light particles runs through a rocky cavern. Light particles form a blooming flower. An OLED TV is superimposed over the blooming flower.

A logo reads 19 Years Global No. 1 TV. A logo reads 19 Years Global No. 1 TV.

Intense blacks. Pristine whites. True-to-life colors.
Samsung's AI technology elevates OLED TVs
into new heights of boldness and immersion.

T3 AWARDS 2025 WINNER BEST TV SAMSUNG S95F logo T3 AWARDS 2025 WINNER BEST TV SAMSUNG S95F logo
S95F

“The S95F just brings out the best for both gaming and home-cinema uses.”

T3 AWARDS 2025 WINNER BEST GAMING TV SAMSUNG S95F logo T3 AWARDS 2025 WINNER BEST GAMING TV SAMSUNG S95F logo
S95F

“The S95F's brightness is what's really outstanding - making games look truly incredible.”

EDITOR'S CHOICE 2025 TECHAERIS logo EDITOR'S CHOICE 2025 TECHAERIS logo
S95F

“Superior OLED performance.”

“S95F OLED Glare Free is a win win win”

“Outstanding TV and gaming performance.”

T3 PLATINUM AWARD logo featuring Samsung S90F, 04/2025 T3 PLATINUM AWARD logo featuring Samsung S90F, 04/2025
S90F

“Samsung’s S90F is an OLED TV treat every bit worthy of its 5 star score.”

Power the ultimate OLED TV experience with infinite contrast

A close-up of a blooming flower. The petals disperse and scatter into glowing pixels. The pixels group together and surround a Samsung NQ4 AI Gen3 Processor chip used in Samsung OLED TVs. The processor chip takes in all the pixels and then gives off a glint.

OLED Display With NQ4 AI Gen3 Processor

Discover the brilliance of Samsung's OLED technology, powered by our NQ4 AI Gen3 Processor2. Self-illuminating pixels allow for precise control over the darkness and light on screen — so you can enjoy pure blacks and whites with incredible contrast.

Elevate the picture to perfection

NQ4 AI Gen3 Processor

The advanced processor takes the striking visuals of Samsung's OLED TV to new heights. With AI neural networks, it intelligently improves picture quality, refining various factors from brightness to black expression.

* Specs are in comparison to the 2025 QLED (Q4 AI Processor).

An OLED TV is superimposed over a bright, vivid seaside scene so it looks like it's on screen. Logo reads 30% brighter.
Boost every pixel to brilliance

OLED HDR Pro

Bring out details from the darkest shadows to the brightest highlights. Our OLED technology analyzes each scene to boost for optimal brightness and contrast — right down to the pixel.3

30% brighter

Real Black & Real Color

Experience every shade of black and every hue of color. With VDE-certified Real Black and Pantone-validated Real Color, Samsung OLED S95F delivers deep blacks and true-to-life colors for an authentically immersive viewing experience.

An OLED TV displays a scene of a desert on a starry night. A nearby lamp throws distracting reflections on the screen. With glare-free TV technology, the screen becomes clear. UL Verified Logo. Glare Free: Reflection Glare UGR < 10, Discomfort Glare < UGR 22, Disability Glare < 34. verifyUL.com®. V166045.
An OLED TV displays a scene of a desert on a starry night. A nearby lamp throws distracting reflections on the screen. With glare-free TV technology, the screen becomes clear. UL Verified Logo. Glare Free: Reflection Glare UGR < 10, Discomfort Glare < UGR 22, Disability Glare < 34. verifyUL.com®. V166045.
No glare or reflection.

Just pure OLED
perfection.

Glare-Free TV

See intense blacks and whites in all their glory, no matter what's shining on your screen. Our glare-free TV technology reduces light reflections, so you can enjoy your favorite content without distracting shine.4

Samsung Vision AI

Powerful AI features and services, all in one place

Samsung Vision AI Companion

Ask your TV anything through AI enhanced conversation on your TV. Discover your next personalized movie recommendation, your next DIY project, an itinerary for your upcoming road trip, and so much more. With seamless access to AI picture and sound features, AI powered experiences like Live Translate and Generative Wallpaper*, and AI agents from Copilot and Perplexity, you can do it all from your TV all in one place.5

An OLED TV screen shows various settings on a bar at the bottom, such as virtual aim point, screen ratio, and minimap zoom. Various video games like The First Descendant play on screen, from genres such as RPG, Sports, and RTS. As the genre changes, the TV uses AI to optimize the settings to the genre.

Ask your TV anything, Smarter Bixby answers.

Smarter Bixby

Just say what’s on your mind. Whether you're curious about an actor, need a new show to watch, or want to dim the lights, your Samsung AI TV understands and responds naturally. Thanks to real-time contextual understanding, your TV responds with relevant, intelligent answers on the big screen—no typing, no menus, just natural conversations.6

An OLED TV displays a scene of a desert on a starry night. A nearby lamp throws distracting reflections on the screen. With glare-free TV technology, the screen becomes clear. UL Verified Logo. Glare Free: Reflection Glare UGR < 10, Discomfort Glare < UGR 22, Disability Glare < 34. verifyUL.com®. V166045.
Unlock a world of new experiences
with Samsung Vision AI

Live Translate

Enjoy real time translation when watching live broadcasts from other countries. On-device AI can provide subtitles in your own language as you’re watching.4

Scene of two men having a conversation on a sofa. A window at the bottom shows the prompt ‘Try subtitles in your language’ with the Live Translate button. Animation of Live Translate logo. Subtitles of dialog appear. “How about we play basketball at the park?

4K AI Upscaling Pro

Enjoy your content in stunning 4K resolution, even if it wasn't filmed that way. AI can boost your favorite shows and movies to provide a clear, sharp definition.8

Image of a little girl kissing a puppy. The Samsung NQ4 AI Gen3 Processor appears on the photo and enhances several details, including the girl’s hair and clothes and the puppy’s face. The result is a much sharper image where subtle details are visible.

AI Mode

Sit back and let your settings adjust themselves. Our AI can recognize your content and surrounding environment, then tweak your picture and sound for the best experience.

Three OLED TV screens showing how AI Mode customizes the picture and audio settings for different types of content.

Adaptive Sound Pro

Experience clear voices and vivid yet balanced sound, just as the creators intended. Our AI optimizes audio based on what you're watching and the viewing environment, then fine-tunes it with remastering technology.

Three OLED TVs play audio differently, indicated by audio bars above the TVs, optimized for the type of content being played.

Pet Care

Monitor your pets even when you're away. Your TV's on-device AI can detect sounds like barking and notifies you when your pet needs attention. You can also set custom rules to turn on your pet's favorite content at any time.9

An OLED TV's connected mic detects a dog's presence. The dog looks happy as the TV plays a peaceful scene along with music.

Universal Gestures

Control your TV with simple motions from your Galaxy Watch. Whether you're working out, cooking or multitasking, easily operate your TV with intuitive gestures — no need to touch a remote.10

Man wearing a Galaxy Watch watches TV in a living room. He moves his hand back and forth to play the video on the screen.

Samsung Knox Security

Your privacy is safe on Samsung TVs with constant security updates. Sensitive data like passwords are protected, connected IoT devices are monitored and malicious apps and sites are automatically blocked.11

Samsung Knox security logo on a TV screen. Secured by Knox logo.

Level up to an immersive gaming theater

Cutscenes from the video game The First Descendant show soldiers in futuristic gear in action. The scenes look choppy with 60hz. The screen updates to 165hz refresh rate, and the scenes become clear and smooth. Zooms out to show the game being played on an OLED TV screen by a man with a controller. 4.2x faster GPU.

Cutscenes from the video game The First Descendant show soldiers in futuristic gear in action. The scenes look choppy with 60hz. The screen updates to 165hz refresh rate, and the scenes become clear and smooth. Zooms out to show the game being played on an OLED TV screen by a man with a controller. 4.2x faster GPU.
4.2x faster GPU

OLED Gaming TV with Motion Xcelerator 165Hz Refresh Rate

Ready your battle stations with the ultimate gaming TV from Samsung. Fluid, lifelike visuals draw you into the action, while smooth motion performance lets you quickly outplay your opponents.12

* Specs are in comparison to the 2025 QLED TV (Q4 AI Processor).

A split screen displays the same brawler character on both sides. With Auto Low Latency Mode turned Off on the left side, the character is unable to dodge a blast. With Auto Low Latency Mode turned On in the right side, the screen reacts faster to the input, allowing the brawler to dodge the blast.

Low latency.

Smooth moves.

Auto Low Latency Mode (ALLM)

Skillfully outplay your rivals with a display that reacts instantly to your commands. Auto Low Latency Mode automatically optimizes the latency settings for your games — reducing input lag for faster responses and smoother gameplay.12

An OLED TV with AMD FreeSync Premium Pro shows a smooth scene of a racecar. Without FreeSync, the same scene has image tearing.
Put an end to choppy gameplay.

FreeSync Premium Pro

Cruise confidently to the finish line with a reliable engine. An OLED gaming TV screen syncs flawlessly to the action, ensuring there's no lag, stutter or tear — so you can smoothly immerse yourself into dynamic gameplay.13

Man gaming on a Samsung OLED TV. An action-filled air combat game scene appears to pop out of the screen. NVIDIA G-Sync logo.
Ultra-smooth, ultra-fast and responsive gaming

NVIDIA G-SYNC Compatible

Validated by NVIDIA to provide a next-level variable refresh rate (VRR) experience for ultra-smooth, ultra-fast gaming. This technology reduces screen tearing and stuttering to provide ultra-smooth gameplay and enhanced immersion.14

An OLED TV screen shows various settings on a bar at the bottom, such as virtual aim point, screen ratio, and minimap zoom. Various video games like The First Descendant play on screen, from genres such as RPG, Sports, and RTS. As the genre changes, the TV uses AI to optimize the settings to the genre.

Settings optimized.

Victory assured.

AI Auto Game Mode

Get the best game settings right away. AI automatically detects what you're playing, then optimizes to match the genre — shooters, sports games, RPGs and more. So you can just launch and dive right into peak gameplay.15

Redefine your space with a sleek centerpiece

The top view of two OLED TVs as they slide past each other. Cut to a side view of a single OLED TV, which shows off its thin TV frame. The OLED TV rotates to show a pink abstract landscape on screen. The view zooms past to focus on a different OLED TV that displays a blue abstract landscape on screen.

Thin TV Design

Look at the beauty beyond the screen. Our OLED TV designs are modern works of art, featuring an ultra thin TV profile that looks stunning from any angle. It doesn't just complement your decor — it elevates your entire space.

Which OLED TV is right for you?

  • Screen Size

  • Resolution Resolution is a measurement of the number of pixels that can be contained on a display screen. The higher the pixel count, the better the resolution.

  • Processor Samsung's AI powered 4K processor creates our best 4K experience. Our 4K AI Upscaling technology powered by 128 AI neural networks transforms content up to 4K picture quality. Our NQ4 AI Gen3 Processor optimizes both picture and sound to deliver 4K TV resolution whether you are streaming OTT services, playing your favorite video games or watching live sports.

  • Glare Free Glare Free is an advanced anti-glare TV technology designed to eliminate reflections and reduce screen glare, allowing for a more clear, comfortable and focused viewing experience, whether there's indoor lighting.

  • HDR HDR stands for High Dynamic Range and refers to a technology that more accurately expresses visual detail in both very bright and very dark scenes. Learn more about HDR TV technology.

  • FreeSync Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, TVs certified for the AMD FreeSync™ Premium Pro tier provide a true HDR gaming experience: a combination of smooth gaming at peak performance, and exceptional high dynamic range visuals while still maintaining low latency for effortlessly smooth gameplay.

  • Gaming Motion Gaming Motion is a technology that provides smooth motion and clean image quality without blur even in fast-paced game content.

  • OTS OTS stands for 'Object Tracking Sound', Samsung’s proprietary high-performance audio technology that enables users to hear sound directly from its object's relative location on the screen, even if the object is moving.

  • Design

  • Smart TV OS Samsung One UI Tizen is home to apps & services available on Samsung TVs. It includes Samsung TV Plus with free TV channels and free movies, Gaming Hub with cloud gaming services, Daily+ where you can manage your daily activities and SmartThings where you can control your smart devices from your TV. And it's equipped with Samsung Knox Security to protect your privacy and personal info. Add this hyperlink on "free TV channels and free movies to https://www.samsung.com/us/tvs/smart-tv/highlights/#samsung-tv-plus.

S95F OLED TV S95F OLED TV
S95F OLED TV
  • 77/65/55
  • 4K (3840 x 2160)
  • NQ4 AI Gen3 Processor
  • Yes (Glare Free)
  • OLED HDR Pro
  • FreeSync Premium Pro
  • Motion Xcelerator
    165Hz
  • OTS+
  • Infinity One Design
  • One UI Tizen
Learn more
S90F OLED TV S90F OLED TV
S90F OLED TV
  • 83/77/65/55/48/42
  • 4K (3840 x 2160)
  • NQ4 AI Gen3 Processor
  • -
  • OLED HDR+
  • FreeSync Premium Pro
  • Motion Xcelerator
    144Hz
  • OTS Lite
  • LaserSlim TV Design
  • One UI Tizen
Learn more
S85F OLED TV S85F OLED TV
S85F OLED TV
  • 83/77/65/55
  • 4K (3840 x 2160)
  • NQ4 AI Gen2 Processor
  • -
  • OLED HDR
  • FreeSync Premium
  • Motion Xcelerator
    120Hz
  • OTS Lite
  • Contour Design
  • One UI Tizen
Learn more

Global No.1 TV: Source – Omdia, Feb-2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

  1. Back to Location

    *Samsung Vision AI and associated features vary by 2025 TV model (not available on Q6F, Crystal and select special models). Al Upscaling utilizes Al-based formulas. See individual TV model specifications for details.

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    NQ4 AI Gen3 Processor: Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content. S85F & S84F has NQ4 AI Gen2 Processor.

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    OLED HDR PRO: S95F has OLED HDR PRO; S90F 83"-55" has OLED HDR+ and S90F 48" &42" has OLED HDR. S85F & S84F has OLED HDR.

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    S95F has OLED Glare Free.

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    Samsung Vision AI, Vision AI Companion, Bixby and associated features vary by 2025 TV model. See individual TV model specifications for details. Bixby may record inputs and share queries with third-party AI providers. Requires Samsung Account and consent to Viewing Information Service; must be 18 years or older. Accuracy not guaranteed. Check results. Copilot by Microsoft, Perplexity, and other Samsung Vision AI Companion services terms apply and may require account login. Free and subscription-based versions available. User interface subject to change without prior notice. Contextual answers only available on Samsung TV Plus, antenna, and select HDMI content. Generative Wallpaper not available on OLED TVs.

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    Works on select TV controls. Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Bixby voice commands recognize English (US/UK), French, Spanish,German, Italian, Chinese, and Korean. Not all accents, dialects and expressions are recognized.

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    Works with antenna broadcast only. Available languages vary and may require download. Translation accuracy not guaranteed.

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    *Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.

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    Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Each device must be signed in to same Samsung account and must have both Wi-Fi. It only works when the TV is turned off. Utilizes AI-based formulas. Camera cold separately.

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    Available apps and services may vary and are subject to change without notice. Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions. Galaxy Watch sold separately.

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    Personal data includes directly input PIN-codes and passwords, and IoT device information shared through the SmartThings app. The latest software is required.

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    *4K 165Hz is only available with PC-connected games that support such specifications (PC graphic card required). Performance may vary. Auto Low Latency Mode: Low input lag is measured based on internal testing conditions and it is subject to change according to game settings or specific conditions.

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    FreeSync Premium Pro: Only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.

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    Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels.

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    AI Auto Game Mode: Utilizes AI-Based formulas. AI Auto Game Mode is available for certain console and PC games.