Take
the lead

#YouMake your own rules.

Embrace your individuality and customize
your Samsung gear to match.

Now, you can personalize your tech with
more control over how they look, feel and
work than ever before.

The screen is split in half. On the left side, a young woman in a colorful striped shirt rides a skateboard down an empty street. On the right side is a collage of BESPOKE products and the hashtag '#YouMake'. The screen is split in half. On the left side, a young woman in a colorful striped shirt rides a skateboard down an empty street. On the right side is a collage of BESPOKE products and the hashtag '#YouMake'.

#YouMake the choice to do the unexpected

We expect nothing less. Now, personalize your gear to match.

Make it your own

Now you have the power to customize your world, your way with #YouMake.

Galaxy Z Flip3 BESPOKE Edition

Get up to $600 enhanced trade-in credit.θ Now from $499.99 $1,099.99 with the highest online instant trade-in values for eligible devices.β

Four Galaxy Z Flip3 BESPOKE Edition phones, all in Flex mode, seen from the rear. One has a black frame with yellow and blue panels, one has a black frame with pink and black panels, and the last two have a black frame with yellow and white panels, to show some of the custom color options available. Four Galaxy Z Flip3 BESPOKE Edition phones, all in Flex mode, seen from the rear. One has a black frame with yellow and blue panels, one has a black frame with pink and black panels, and the last two have a black frame with yellow and white panels, to show some of the custom color options available.

BESPOKE Refrigerator

Customize your dream BESPOKE Refrigerator or Kitchen with our Design Studio. With eight colors and two finishes, you can create your unique 4-Door Flex™ Refrigerator. Now from $3419.

Four Galaxy Z Flip3 BESPOKE Edition phones, all in Flex mode, seen from the rear. One has a black frame with yellow and blue panels, one has a black frame with pink and black panels, and the last two have a black frame with yellow and white panels, to show some of the custom color options available. Four Galaxy Z Flip3 BESPOKE Edition phones, all in Flex mode, seen from the rear. One has a black frame with yellow and blue panels, one has a black frame with pink and black panels, and the last two have a black frame with yellow and white panels, to show some of the custom color options available.

The Frame

Choose from any bezel colors to match your style. Experience entertainment in Hyper Real 4K, and then watch The Frame seamlessly blend in with your décor. Now from $529.99 $599.99 or $11.04/mo $12.50/mo for 48 mos.

Five The Frame TVs, each with a different wooden bezel to demonstrate the options. Five The Frame TVs, each with a different wooden bezel to demonstrate the options.

Galaxy Watch4

Create your own style in the Galaxy Watch4 BESPOKE Studio. Now from $129.99 $249.99 with eligible trade-in.ᶿ

Galaxy Watch4 watches, seen at an angle. Each one has a colorful graphic watchface on the display and different strap colors, to demonstrate some of the customizable options available. Galaxy Watch4 watches, seen at an angle. Each one has a colorful graphic watchface on the display and different strap colors, to demonstrate some of the customizable options available.

Refer a friend and earn big rewards

Earn rewards by sharing the Samsung love. They'll get 5% off, and you can unlock up to $1000 in rewards.


Pay in 4 installments with Affirmσ

Pay every two weeks. No Fees. No Impact to credit score. $0 due today.

Just for you

#YouMake inspiration

Feed your imagination with like-minded creatives around the world.

An unfolded Galaxy Z Fold3 5G with a video call on the left side and a S Pen Fold Edition being used to sketch a dress design on the right side. An unfolded Galaxy Z Fold3 5G with a video call on the left side and a S Pen Fold Edition being used to sketch a dress design on the right side.

Galaxy Z Flip3 tips

A useful guide to making the most of it all.
Samsung BESPOKE fridges are in three other types of kitchen. On the left, a light blue BESPOKE fridge is in a neutral kitchen. In the center, a double door BESPOKE fridge which is blue on the left and white on the right is in a white kitchen. On the right, a cream colored fridge in a purple kitchen. Samsung BESPOKE fridges are in three other types of kitchen. On the left, a light blue BESPOKE fridge is in a neutral kitchen. In the center, a double door BESPOKE fridge which is blue on the left and white on the right is in a white kitchen. On the right, a cream colored fridge in a purple kitchen.

How BESPOKE suits every lifestyle

Designed for you, by you.
Samsung BESPOKE fridges are in three other types of kitchen. On the left, a light blue BESPOKE fridge is in a neutral kitchen. In the center, a double door BESPOKE fridge which is blue on the left and white on the right is in a white kitchen. On the right, a cream colored fridge in a purple kitchen. Samsung BESPOKE fridges are in three other types of kitchen. On the left, a light blue BESPOKE fridge is in a neutral kitchen. In the center, a double door BESPOKE fridge which is blue on the left and white on the right is in a white kitchen. On the right, a cream colored fridge in a purple kitchen.
A photo collage of four influencers with their BESPOKE refrigerators. In the top left photo, a man stands next to his 4-door fridge with Grey Glass doors. In the top right photo, a woman stands next to her fridge with Champagne Rose Steel doors. In the bottom left photo, a man sits next to his 3-door fridge with doors in Rose Pink Glass, Sky Blue Glass and White Glass. In the lower right photo, a woman sits next to her 2-door fridge with Navy Glass and White Glass doors. A photo collage of four influencers with their BESPOKE refrigerators. In the top left photo, a man stands next to his 4-door fridge with Grey Glass doors. In the top right photo, a woman stands next to her fridge with Champagne Rose Steel doors. In the bottom left photo, a man sits next to his 3-door fridge with doors in Rose Pink Glass, Sky Blue Glass and White Glass. In the lower right photo, a woman sits next to her 2-door fridge with Navy Glass and White Glass doors.

Join the BESPOKE community

See how our creative pioneers are using BESPOKE to elevate their kitchens — with designs you’ll want to steal for your home, too.

CES 2022 Samsung Newsroom Learn more

  • *18+ & 50 US/DC only. From 1/4/2022 - 2/14/22 11:59pm EST, reserve BESPOKE Jet vacuum on Samsung.com or the Samsung App, and receive $100 in Samsung Credit to be used toward the pre-order/ purchase of BESPOKE Jet vacuums. (“Reservation Gift”). Reservation Gifts only available while supplies last. The reservation gift will be emailed to you within 25 days after you enter your reservation details. You can use the Reservation Gift at check-out during the pre-order or purchase period. Reservation Gift valid for use through 12/31/22 11:59PM EST only and is a one-time use certificate; when first used, any value not used is lost. Gift is non-transferrable and limited to 1 per Qualifying Purchase. Reservation Gifts may only be used on Samsung.com or in the Samsung App for use towards an eligible purchase. Void where prohibited or restricted by law. If you return or cancel your purchase the discount will be lost. Samsung reserves the right to modify or discontinue offer at any time by posting notice on the app or website
  • 18+ & 50 US/DC only. From 1/4/2022 - 2/9/22 11:59pm EST, reserve BESPOKE 4-Door French Door Refrigerator on Samsung.com or the Samsung App, and receive $100 in Samsung Credit to be used toward the pre-order/ purchase of BESPOKE 4-Door French Door Refrigerator. (“Reservation Gift”). Reservation Gifts only available while supplies last. The reservation gift will be emailed to you within 45 days after you enter your reservation details. You can use the Reservation Gift at check-out during the pre-order or purchase period. Reservation Gift valid for use through 12/31/22 11:59PM EST only and is a one-time use certificate; when first used, any value not used is lost. Gift is non-transferrable and limited to 1 per Qualifying Purchase. Reservation Gifts may only be used on Samsung.com or in the Samsung App for use towards an eligible purchase. Void where prohibited or restricted by law. If you return or cancel your purchase the discount will be lost. Samsung reserves the right to modify or discontinue offer at any time by posting notice on the app or website.
  • σPayments options are offered by Affirm, are subject to an eligibility check, and may not be available in all states. Options depend on your purchase amount, and a down payment may be required. California residents: Affirm Loan Services, LLC is licensed by the Department of Business Oversight. Loans are made or arranged pursuant to California Financing Law license 60DBO-111681
  • ᶿFor a limited time only, on Samsung.com/ShopSamsung App, pre-order or purchase a new qualifying Galaxy device (“Qualifying Purchase”), send in your qualifying trade-in device to Samsung through the Samsung Trade-In Program, and if Samsung determines your trade-in device meets all eligibility requirements, you will receive a trade-in credit specific to your qualifying trade-in device to apply toward your Qualifying Purchase. Device models that currently qualify for trade-in and trade-in credit amounts associated with those models are available on www.Samsung.com and the Shop Samsung App; eligible models and amounts may change at Samsung’s sole discretion. To be eligible for trade-in, your qualifying device must meet all Trade-In Program eligibility requirements, which include, but are not limited to, that the device powers on, holds a charge, and does not power off unexpectedly; has a functioning display; has no breaks or cracks in the screen (unless a cracked screen offer applies); has no breaks or cracks in the case; has no liquid damage (whether visible or not); has no other defects that go beyond normal wear and tear; is not on a black list; has a verified FCC ID; has been reset to factory settings; has all personal information removed; has all software locks disabled; and is owned by you (leased devices are not eligible). Anticipated trade-in value will be applied as a credit at time of purchase, but, if you do not send in your trade-in device within 15 days of receipt of your Qualifying Purchase, you will be charged back for the trade-in credit applied to your purchase, or if you send in your trade-in device within 15 days of receipt of your Qualifying Purchase but Samsung determines your device does not meet all eligibility requirements, you will be charged back for the trade-in credit applied to your purchase minus $25. Participation in this program does not excuse you from contracts with your carrier or retailer (or any related payments or fees) for the device that was traded in. Limit 1 trade-in per Qualifying Purchase. Samsung reserves the right to modify or discontinue this offer at any time. The Trade-In Program cannot be combined with any other Samsung, carrier or retailer promotions, discounts, or offers unless specifically provided for in the terms and conditions of such offers. Additional terms, including terms that govern the resolution of disputes, apply. Click here to learn more
  • βWhen trading in a Galaxy device to reserve, pre-order and purchase the latest Galaxy device.