Sustainability

Create, collect and connect in the Samsung metaverse

Everyone’s invited to play in our interconnected, multisensory world.

As a global leader in innovation and interconnectivity, Samsung has expanded our relationship with customers by creating an immersive experience called 837X. There, you can play, dance, discover, create and connect with others in the metaverse, no matter where you are in the world.

Modeled on our flagship showroom and educational space in New York City, 837X is built on the Decentraland platform and will be regularly updated with new worlds to explore, goals to complete and content to unlock. But right now, 837X is all about making everyday sustainable changes for meaningful impact. Enter 837X to get started on a journey of unique collectibles, amazing sights, special guests and sustainable actions.

“This is a movement pioneering blockchain technology and a new
mode of creating new connections/relationships with others.”
–Crypto Angel

The first step is to create your avatar. Choose from a ton of options to make a one-of-a-kind look. Once you head into 837X, you’ll get started on a quest that will take you to unimaginable places, all in the name of sustainability. If you like hunting for treasure, you’ll love exploring 837X and completing the challenge—and the bounty you’ll get to keep as a reward is an exclusive NFT collectible.

The host in the lobby of 837X will give you your mission to get you started. It's basically a game of hide-and-seek with Samsung packaging. Finding the boxes requires a keen eye—they’re hidden in plain sight, but in the midst of so much beauty they can be easy to miss. Journey through the three worlds and grab every box you can find. It only takes five to get the reward, but if you bring the host all 10, you’ll get an extra-special surprise. The second part of the challenge is a bit of a riddle, but once you figure it out, you’ll be rewarded with an exclusive NFT that you can show off any time. The entire challenge is a blast. Try it with friend so you can divide and conquer.

Bringing the worlds of
Samsung to life

As you soak up the sights and scour the world of 837X to complete your quest, you’ll visit exciting worlds that relate to Samsung’s three brand pillars. These are the principles that power everything we do.

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The evolution of 837X is all about you

In the next adventure at 837X, Samsung will take customization to the next level with You Make It. You’ll discover a completely transformed 837X and a brand new challenge that empowers you to take control. Start by choosing a legendary animal as a guide that embodies your design spirit: tiger for ferocious, octopus for intelligent or an owl for wise. From there, you’ll be whisked through breathtaking worlds as you design your own personalized #YouMakeIt NFT. We’re only minting a limited quantity of NFTs, so be sure to check it out, show off your creativity and snag one for your trophy case.

Unlock a world of
adventure and rewards

837X is a playground for the senses. There’s so much to see and do, from meeting up with friends to winning exclusive prizes. It’s easy to sign up and even easier to take a stroll around this immersive world.

Samsung is constantly creating the next amazing experience at 837X, and You Make It is right around the corner. As with every 837X experience, past and present, it will be open to anyone. Your all-access pass is simply your internet connection.

Experience 837X in high definition

Immerse your senses in the metaverse with Samsung favorites.

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