PRIVACY

Privacy

SAMSUNG PRIVACY POLICY HIGHLIGHTS

Samsung Electronics Co., Ltd. (referred to as “Samsung Electronics”, “Samsung”, or “we” in this policy), headquartered in South Korea, knows how important privacy is to our customers. We want to make sure you understand how we collect and use your personal information across all of our Samsung devices and services, from mobile phones and tablets to TVs, home appliances, online services, and more.

While this Privacy Policy applies to all of our services, we will also provide additional information about privacy related to specific services where necessary.

OVERVIEW OF PERSONAL INFORMATION

We collect personal information that you provide directly, information about how you use our services, and information from third party sources. We use this information to provide you with services, understand how you use our services so we can improve and personalise your experience, and develop the most relevant apps, technologies, and content for our customers. We also use personal information to provide personalised advertising tailored to your interests, in accordance with applicable law.

SHARING YOUR PERSONAL INFORMATION

We may share your personal information with affiliate companies of Samsung Electronics, as well as with companies that provide services on behalf of Samsung Electronics. We may also share your personal information with trusted partner companies, such as mobile service providers or insurance companies, that provide you with products and services that you request, as well as information about products and services you may be interested in. We may also share personal information with law enforcement agencies when it is required by law or to protect Samsung Electronics and its users.

  • GENERAL PRIVACY POLICY

    Effective Date: 30th September 2026

    Samsung Electronics Co., Ltd. and its affiliates (referred to as “Samsung Electronics”, “Samsung”, or “we” in this Privacy Policy) know how important privacy is to our customers. This Privacy Policy applies to all of our Samsung devices and services where we process personal information, from mobile phones, tablets, TVs and home appliances, to the customer services and online services we provide on our Samsung website. We will refer to these devices and services as the “Services” in this Privacy Policy.

    It is important that you check back often for updates to the Privacy Policy. We may update this Privacy Policy periodically to reflect changes in our personal information practices with respect to the Services or changes in applicable law. We will post a notice on our website or on your device to notify you in advance of material changes to our Privacy Policy and indicate at the top of the Privacy Policy when it was most recently updated. The most current version of the Privacy Policy will always be available here: https://account.samsung.com/membership/terms/privacypolicy.

    In addition to this Privacy Policy, Samsung also provides specific privacy notices related to certain products and services, or specific jurisdictions. Where you have a Samsung Account, the Samsung Account Privacy Notice tells you how Samsung uses your personal information, which you can access here: https://account.samsung.com/membership/policy/privacy. You will be given further specific privacy notices before using Services for which Samsung uses your personal information. In the event of any deviation between the terms of this Privacy Policy and a specific privacy notice, you should refer to the specific privacy notice for details on how Samsung uses your personal information.

  • Information You Provide Directly

    Some Services enable you to provide us information directly. For example:
    1. When you create an account or profile with us, we ask for information such as your name, date of birth, or contact information such as phone number and email address.
    2. If you order a product or paid service from us, we also ask for your name, address, contact information, and shipping and payment information such as card number, expiration date, and security code to process your order. You can also choose to save your payment information with us so you can check out more easily next time.
    3. To provide responses when you contact Customer Service, we ask for certain information to verify your identity, the Service you are inquiring about (including repair history), and information related to your consultation (including recordings of your voice and chat or communication transcripts).
    4. Demographic data (such as gender and age).
    5. Information you provide when you apply for credit or financing, such as your social security number.
    6. If you share your contacts, we will collect their phone numbers and other contact information to facilitate file sharing and messaging. You can turn off or restrict these features in the Settings on your devices.


    Information About Your Use of the Services

    In addition to the information you provide, we collect information about your use of our Services through software on your devices and by other means. This information includes:
    1. Device information: Your device information, including connected devices (such as the model and manufacturer) and software information (such as the operating system and software versions), IMEI number and other unique device identifiers (such as the mobile country code, mobile network code, MAC address, IP address, serial number, device unique IDs, advertising ID (e.g. for mobile devices, Google AD ID and Android ID, and for Samsung visual display devices, including Samsung Smart TVs, Personalized Service ID and Tizen Identifier for Advertising)), phone number, sales code, access recording, cookies, pixels and similar technologies (as described below in “Cookies, beacons and similar technologies”), subscription information, and settings of the devices you use to access the Services.
    2. Usage and Log information: Diagnostic, technical, error, and usage information such as the time and duration of your use of the Services, Services installed on your devices, search query terms when you enter search terms into your device in connection with a particular Service, information stored in cookies that we have set on your devices, and error reports and dump logs.
    3. Location information: Information about nearby Wi-Fi access points, cell towers, and, with your separate consent, precise geolocation, may be transmitted to us when you use certain Services. In addition, for certain Services, zip codes or postal codes and inferred locations using IP addresses may be transmitted to us when you use such Services.
    4. Voice information: Recordings of your voice that we make and collect on our servers when you enable this function and use voice commands. We also collect and store recordings of your voice when you contact our Customer Service team. Note that if we work with a third party service provider that provides speech-to-text conversion services or call center services on our behalf, this provider may also receive and store certain voice commands in accordance with the contract concluded between us and the trusted third-party service provider.
    5. Samsung Keyboard information: The words that you type when you enable “Predictive text”. This feature may be offered in connection with your Samsung account to synchronize the data for use on your other Samsung mobile devices. You can clear the data by going to the “Predictive text” settings.


    Publicly or Commercially Available or Shared Information

    We sometimes gather publicly or commercially available information, including information from social networks you use, and combine this with other information about you so that we can better understand your needs, interests, and preferences.


    Information received from Third Parties

    We obtain information, including personal information, from third parties and sources other than our Services, such as our business customers and partners. If we combine or associate information from other sources with personal information that we collect through our Services, we will treat the combined information as personal information in accordance with this Privacy Policy.


    Other Information We Collect

    We also collect other information about you, your devices, or your use of Services that you choose to send us.


    Third Party Analytics

    Through certain Services, we collect personal information about your online activities on websites and connected devices over time and across third-party websites, devices, apps, and other online features and services through cookies and similar technologies. We use third-party analytics services on our Services, such as those of Google Analytics, Firebase Analytics, and Adobe Analytics. The service providers that administer these analytics services help us to analyze your use of the Services and to improve the Services. The information we obtain may be disclosed to or collected directly by these providers and other relevant third parties who use the information, for example, to evaluate use of the Services, help administer the Services, and diagnose technical issues. To learn more about Google Analytics, please visit https://www.google.com/analytics/learn/privacy.html and https://www.google.com/policies/privacy/partners/. To learn more about Firebase Analytics, please visit https://firebase.google.com/policies/analytics.

  • We use the information we collect for the following purposes.

    • to help you or your device register for our Services;
    • to provide a Service or feature you request;
    • to provide customized content and personalized services based on your past activities on our Services;
    • to provide personalized and/or generalized advertising and direct marketing communications, promotions, and offers that might interest you relating to Samsung’s and our partners’ products and Services, on our Services, websites, third-party websites, and online platforms such as social media sites (in accordance with applicable law). We will only send you personalized advertising, promotions, and offers when you have provided your consent to receive marketing communications from Samsung, where required by applicable laws;
    • to send you direct marketing communications via e-mail for products and services similar to those you have previously purchased;
    • to operate, evaluate, and improve our business, including developing and improving new and existing products and services, managing and improving our communications, analyzing our Services and customer base (including conducting market research, asking for your opinions on our products and services, and carrying out customer surveys, with your separate consent if required) and aggregating and anonymizing data;
    • to provide software updates, maintenance services, and support for your devices;
    • to provide customer support to you when your devices are in warranty;
    • to ensure product safety and to prevent fraud when your products are out of warranty (in such cases, we will collect your IMEI and serial number); to verify your device for repairs;
    • to protect the legal rights and interests, property, or safety of Samsung Electronics, or any of our affiliates, business partners, or customers, including protecting against, identifying, and preventing fraud and other criminal activity, claims, and other liabilities;
    • to respond to your requests and queries, including about your personal information;
    • to comply with and enforce applicable legal requirements, relevant industry standards, and our policies, including the Samsung Privacy Policy; and to analyze a defective device that is returned to Samsung. Samsung takes measures to ensure that all defective devices are wiped of personal information before such devices are analyzed.

    We use and combine the information we collect about you from our Services, devices, or other sources for the purposes described above. For example, you can save payment information you used to make a purchase on our website so that you can check out faster next time you make a purchase. We also use the information you provide directly or through other sources as described above to provide content you may like or that you have personalized.


    For European Economic Area (EEA), UK and Swiss residents only

    Samsung processes personal information for the purposes described above. Samsung’s legal basis to process personal information includes processing:

    1. (i) So that we can keep our promises to you (performance of contract), such as providing you with a Service.
    2. (ii) To promote our business interests (legitimate interest) (for example, to manage our relationship with you, improve your customer service experience, and provide generic ads), including communications on our website, third party websites, and online platforms.
    3. (iii) To comply with the law and legal processes.
    4. (iv) With your consent, for example, to send you personalized advertising and marketing communications, also from Samsung partners operating in different sectors. When we ask for your consent, we will give you information about what information we are using, and how you can revoke your consent.

  • As you use our Services, we share the types of information we collect (as described in the WHAT INFORMATION DO WE COLLECT? section above) to the following entities, for the purposes described above.

    1. 1. Subsidiaries and Affiliates: Samsung branded and non-branded subsidiaries and affiliates which we control or own.
    2. 2. Business Partners: Partners who we work together with. For example, we may share your information with wireless carriers or financing partners when you apply for and use credit or financing programs. These business partners control and manage your personal information. This kind of sharing may be considered a “Sale” or “Sharing” under certain United States privacy laws.
    3. 3. Service Providers: Carefully selected companies that provide services for or on behalf of us, such as companies that help us with repairs, customer contact centers, customer care activities, advertising (including personalized advertising on our websites, third-party websites, online platforms, and social media platforms), conducting customer satisfaction surveys, billing, or that send emails on our behalf. These providers are also committed to protecting your information.
    4. 4. Other Parties When Required by Law or as Necessary to Protect Our Services: For example, it may be necessary by law, legal process, or court order from governmental authorities to disclose your information. They may also seek your information from us for the purposes of law enforcement, national security, anti-terrorism, or other issues that are related to public security.
    5. 5. Other Parties in Connection with Corporate Transactions: We may disclose your information to a third party as part of a merger or transfer, acquisition or sale, or in the event of a bankruptcy.
    6. 6. Other Parties with Your Consent or at Your Direction: In addition to the disclosures described in this Privacy Policy, we share information about you with third parties when you separately consent to or request such sharing.

  • We take data protection seriously. We have put in place physical and technical safeguards to keep your information secure. However, please note that although we take reasonable steps to protect your information, no website, Internet transmission, computer system, or wireless connection is completely secure.

  • Your use of our Services will involve the transfer, storage, and processing of your personal information within and outside of your country of residence where necessary. In particular, your personal information will be transferred to the Republic of Korea.

    Please note that the data protection laws and other laws of countries to which your information may be transferred might not be as comprehensive as those in your country. We take appropriate measures, in compliance with applicable law, to ensure that your personal information remains protected.

    For European Economic Area (EEA), UK and Swiss residents only:

    We will comply with applicable European data protection law when transferring your personal information outside of Europe. We may transfer your personal information to countries which have been found to provide adequate protection of personal information by the relevant data protection authority, including the Republic of Korea.

    The measures we take to safeguard the transfer of your information include the use of standard contractual clauses as approved by the relevant data protection authority. To request more information or to obtain a copy of the standard contractual clauses we rely on, contact us. See the CONTACT US section.

  • Your personal information belongs to you. You have the right to ask us to provide details about what we have collected and to provide your personal information to you in a structured, commonly used and machine-readable format, to delete it, or correct any inaccuracies.

    However, requesting the deletion of your personal information may also result in a loss of access to Services we provide. We will not delete certain data that we are required to keep according to law.

    For European Economic Area (EEA), UK and Swiss residents only

    You also have the following additional rights.

    You can ask us to restrict or limit processing, sharing or the transfer of your personal information. You can object to our processing of your personal information where we rely on our legitimate business interests to process it, or where it is used for marketing purposes, including profiling. You have the right to data portability, which means you can ask us to provide your personal information to you or a third party in a machine-readable format.

    If you have provided your consent to Samsung processing your personal information, you can withdraw your consent at any time. We will apply your preferences going forward and this will not affect the lawfulness of the processing before you withdrew your consent.

    You may exercise these rights by contacting us using the contact details at the end of this Privacy Policy. Please note that there are legal exceptions and limitations to each of these rights, and we may need to retain information for backups, archiving, prevention of fraud and abuse, compliance with legal obligations, or where we otherwise have a legitimate and legal reason to do so.

    You can lodge a complaint with the relevant supervisory authority if you believe that our processing of your personal information infringes data protection laws. You can find the contact details for all EEA supervisory authorities at https://www.edpb.europa.eu/about-edpb/our-members_en, for the UK at https://ico.org.uk/global/contact-us/ and in Switzerland, at https://www.edoeb.admin.ch/edoeb/en/home/deredoeb/kontakt.html.

  • We will not keep your personal information for longer than is necessary for the purpose for which it was collected. This means that information will be destroyed or erased from our systems when it is no longer required. In some cases, your personal information will be anonymized which means you can no longer be identified from the information.

    We take appropriate steps to ensure that we process and retain information about you based on the following logic:

    1. 1. At least the duration for which the information is used to provide you with a service;
    2. 2. As required under law, a contract, or with regard to our statutory obligations;
    3. 3. Only for as long as is necessary for the purpose for which it was collected, is processed, or for longer if required under any contract, by applicable law, or for statistical purposes, subject to appropriate safeguards.

  • Some of the content, advertising, and functionality in our Services is provided by third parties. These third parties may use cookies, beacons, tracking pixels, and other tools to collect information about your use of these Services. These third parties are not controlled directly by Samsung, so we recommend that you check their privacy policies to understand how they use your data.

    For some apps and services, including social networks, we receive and store sign-in information, as well as other information that you allow us to receive when you connect with these apps and services.

  • We, along with certain third parties such as content providers and advertisers, use technologies called cookies, beacons, or pixels, as well as other tools (collectively known as “technologies”) that communicate information from your device to a server, including those owned by third parties. These technologies can be embedded in online content, videos, and advertisements. They allow a server to read certain types of information from your device, know when you have viewed particular content or a particular advertisement, and determine the time and date on which you viewed the content as well as information about your device, including the IP address of your device. Among other purposes, these technologies help us to do the following:

    1. (1) remember your information so you will not have to re-enter it
    2. (2) track and understand how you use and interact with the Services
    3. (3) personalize the Services to your preferences
    4. (4) manage and measure the usability of the Services
    5. (5) understand the effectiveness of our communications
    6. (6) improve our Services

  • Data Controller
    Samsung Electronics Co., Ltd.
    129, Samsung-ro, Yeongtong-gu,
    Suwon-si, Gyeonggi-do 16677, Republic of Korea

    Some of our Samsung subsidiaries also process your personal information. In some situations, they will act as a data controller, including for customer service and some marketing activities. You can refer to the supplement to this Privacy Policy for details on how your data is also processed locally, where the processing is additional to the information we provide in this Privacy Policy.

    For European Economic Area (EEA), UK and Swiss residents only

    We have appointed a Data Protection Officer, who can be contacted by reached via the Privacy Support Page at https://www.samsung.com/request-desk or via postal mail at:

    European Data Protection Officer
    Samsung Electronics (UK) Limited
    Samsung House, 2000 Hillswood Drive, Chertsey, Surrey KT16 0RS, United Kingdom

  • UNITED KINGDOM SUPPLEMENT TO THE SAMSUNG PRIVACY POLICY

    Effective Date: 30th September 2026

    This Supplement to the Samsung Privacy Policy (“United Kingdom Supplement”) describes additional personal information practices and further information about our use of United Kingdom residents’ personal information and should be read in conjunction with the Samsung Privacy Policy. In the event of any conflict between the terms of the Samsung Privacy Policy and this United Kingdom Supplement, you should refer to this United Kingdom Supplement for information on how Samsung uses your personal information.


    WHAT INFORMATION DO WE COLLECT?

    In addition to the personal information we collect about you as listed in our Privacy Policy, we collect the following information:

    • If you order a product from us, we will collect your purchase details and will ask for your name, address, contact and shipping information, and your method of payment to process your order.
    • To provide helpful responses to you when you contact our customer services, we will ask for information to verify your identity and the product you are enquiring about
    • Voice recordings, when you contact our customer services.
    • Information collected through cookies, including your interactions with our website.

    HOW DO WE USE YOUR INFORMATION?

    We will use the information we collect for the following purposes:

    • To allow you to visit and make an order through our website, trade in devices, take out insurance and use vouchers and promotional offers.
    • To process refunds and exchanges of our products.
    • To provide you with customer support when you contact our customer support, and to respond to your questions and complaints.
    • To customise our website according to your preferences.
    • To provide you with support on our website, through live and automated chat platforms.
    • To analyse the use and effectiveness of our Services.
    • For training and quality control purposes.
    • To perform training activities.
    • Based on your specific consent, to send you direct marketing and advertising and marketing related communications, including personalized advertising through email, phone calls, instant messaging, push notifications and on online platforms including our website and social media platforms. Such communications may relate to both Samsung’s and third-party (operating, for example, in the insurance, banking, financial, tourism, publishing, manufacturing, food, industrial, commercial, gas, water, energy, rental of goods and services sectors) products, initiatives, and services.
    • To perform marketing profiling activities, consisting in the evaluation of certain personal aspects relating to you, to analyze or predict aspects concerning your consumer/purchasing preferences and/or to include you in a certain marketing target. To provide you with vouchers and/or other benefits/rewards.
    • To carry out customer reviews and surveys (including market research and customer satisfaction surveys).
    • To contact you to discuss the outcome of any customer reviews or surveys which you may have completed.
    • To send you direct marketing communications via e-mail for products and services similar to those you have previously purchased, unless you object in the manner set forth in the Samsung Privacy Policy or subsequently upon receipt of the relevant communications.
    • To provide you with repair services, including through our authorized service centers.
    • To protect the rights, property, or safety of Samsung, our business partners, or customers, which may include accessing the IMEI number of a device sold to you through our website to remotely disable the device, in circumstances where the device has been reported lost or stolen, or where you have failed to provide us with a traded-in device which was promised to us as part of the purchase price through the Samsung Trade-In Programme.
    • To comply with law and legal processes, including by processing and responding to your requests to exercise your data privacy rights.

    Samsung processes your personal information for the purposes above, and our legal basis to process your personal information is:

    • So that we can perform an action you have requested, such as providing you with our website or fulfilling an order you have placed.
    • To promote our business interests, such as to improve customer experiences and analyzing the effectiveness of our Services.
    • To comply with law and legal process.
    • With your consent, such as for personalized marketing.


    DATA PROTECTION ROLES
    For some marketing purposes in Europe, Samsung Electronics Co., Ltd. and its European affiliates will act as data controllers to effectively perform marketing activities. To receive specific information about these roles, you can contact us.

    For some marketing activities in Europe involving the joint offering of Samsung Electronics Group and third parties’ products and services, Samsung Electronics Co., Ltd. and its European affiliates will act as joint controllers with these third parties. You can exercise your privacy rights against either Samsung Electronics Co., Ltd. or the Samsung affiliate, and you can request the essence of the joint controllership arrangement in the ways described in the section “CONTACT US”.


    WHERE DO WE SEND YOUR DATA?

    In addition to the locations we have listed in our Privacy Policy, we may also send your data to countries which include (without limitation) countries in the European Economic Area, Korea, the United States of America, the United Kingdom, Switzerland, Singapore, Vietnam, India, Canada, Mexico, the Philippines, Japan and Egypt.

    CONTACT US

    If you would like to make a privacy request, update your preferences, or if you have a privacy concern, you can contact us at www.samsung.com/request-desk, or via postal mail at:

    European Data Protection Officer
    Samsung Electronics (UK) Limited
    Samsung House, 2000 Hillswood Drive, Chertsey, Surrey KT16 0RS, United Kingdom

  • Privacy Notice for Samsung Chatbot, Text and Video Chat

    This Privacy Notice is supplemental to Samsung’s general privacy policy at www.samsung.com/uk/info/privacy (“GPP”) and explains the privacy practices of Samsung Electronics Samsung Electronics (UK) Limited, a company incorporated under the laws of England and headquartered at Samsung House, 2000 Hillswood Drive, Chertsey, Surrey KT16 0RS (together “Samsung”, “we”, “us”, “our”) with respect to the information collected by Samsung for the purposes of operating our customer support Chatbot, as well as providing the facility by which customers can chat directly with members of the Samsung customer support team by either video or text chat.

    This Privacy Notice provides details about how your personal information will be collected, used, shared, and stored by Samsung when operating our Chatbot, and should always be read together with the GPP.

    In case of any inconsistency or conflict between the terms of this Privacy Notice and the GPP, the terms of this Privacy Notice shall prevail.

    Samsung Electronics (UK) Ltd acts as data controller for the processing of your personal data.

    What types of information will Samsung collect about you?

    When you use the Chatbot, text or video chat or communicate with us through WhatsApp, we may collect the following categories of information:

    • Name

    • Phone number

    • Email address

    • Service Order number (if applicable)

    • Model number of device

    • Details of your query

    Where you have logged in to the Chatbot whilst already logged in to your Samsung Account, we will combine personal data we collected on you through your Samsung Account to better understand your identity and the nature of your query.

    When you use text chat, we will retain a copy of the chat following your discussion with us.

    When you use video chat, we will also collect video and audio recordings of your chat.

    How is the collected information used?

    Samsung will use the collected information described above for the following purposes:

    • To administer the running and operation of the Chatbot, video and text chat (including chat by WhatsApp) services;

    • To analyse use of the Chatbot, video and text chat services;

    • In relation to video and audio recordings of your video chat – for training and quality control purposes

    Samsung’s legal basis to process personal data includes processing that is: necessary for the performance of the contract between you and Samsung (for example, to provide you the Chatbot); necessary to comply with legal requirements (for example, to comply with applicable accounting rules and to make mandatory disclosures to law enforcement) and necessary for Samsung’s legitimate interests (for example, to manage our relationship with you and to improve the operation of the Chatbot).

    How can you delete information obtained by Samsung?

    You may contact Samsung’s data protection team at dataprotection.seuk@samsung.com to request that your personal data is deleted.

    To whom do we disclose your personal information?

    We may disclose your information internally within our business to the relevant teams such as, without limitation, the customer services team, the legal team, and where you have chosen to receive marketing messages, the marketing teams. We may also share your personal data with third party service providers who assist us in providing video and text chat services to you. We do this in a manner which is compliant with data protection legislation.

    Please note that we may also share your personal data with other members of the Samsung Electronics Group of companies (including our parent company, Samsung Electronics Co., Ltd, based in the Republic of Korea), where this is relevant.

    How We Protect Your Personal Information

    We maintain administrative, technical, and physical safeguards designed to protect the personal information we obtain through Samsung against unlawful or unauthorised destruction, interference, loss, alteration, access, disclosure, or use. However, please note that despite our reasonable efforts to protect your information, no system or wireless connection is completely secure.

    International Data Transfer

    Your use of Samsung Chatbot and video and text chat services may involve the transfer, storage, and processing of your information outside of your country of residence, consistent with this policy. Such countries may include, without limitation, the Republic of Korea. Please note that the data protection and other laws of countries to which your information may be transferred might not be as comprehensive as those in your country. We will take appropriate measures, in compliance with applicable law, to ensure that your personal information remains protected. A copy of these clauses can be obtained by contacting us as specified in the How to Contact Us section of this Privacy Notice.

    Retention of Personal Data

    We take appropriate steps to ensure that information about you is only retained based on the following logic:

    • at least the duration for which the information is used to provide you with the Chatbot/ video/ text chat related services);

    • as required under law, a contract, or with regard to our statutory obligations; or

    • only for as long as is necessary for the purpose for which it was collected, is processed, or longer if required under any contract, by applicable law, or for statistical purposes, subject to appropriate safeguards.

    Any text chats and video recordings will be held for a maximum of 12 months from recording in any event.

    Your Rights and Choices

    You are entitled, in accordance with applicable law, to object to or request restriction of the processing of your personal information, to exercise your right of data portability and to request access to, rectification, or removal of your own personal information.

    You may also lodge a complaint with a supervisory authority if you consider that our processing of your personal data infringes applicable law. The relevant supervisory authority for the UK is the Information Commissioner’s Office (ICO).

    How to Contact Us

    If you have any specific questions, please contact us (EU Data Controller) at:

    European Data Protection Officer

    Samsung Electronics (UK) Limited

    Samsung House, 2000 Hillswood Drive, Chertsey, Surrey KT16 0RS

    You can also contact us by visiting our Privacy Support page.

  • Privacy Policy of Samsung.com E-commerce Platform

     Samsung Electronics, including its affiliate group companies, know how important privacy is to our customers. We want to make sure you understand how we collect and use your personal information. This Privacy Policy explains how we collect and use your personal information on Samsung.com, enabling us to provide this online sales platform (the “E-Commerce Platform”) and allowing you to browse and purchase our products and third party seller products. Different Samsung entities in the Samsung group of companies will collect and process your data for different purposes, in particular Samsung Electronics (UK) Ltd and Samsung Electronics Co., Ltd located in Korea (collectively “Samsung Electronics”).

    If you decide to use the Samsung Upgrade Programme, credit and/or insurance services and/or apply to a network operator to receive network services (“Network Services”) via our E-Commerce Platform your personal data will be processed by partner companies who assist us in operating these services, and (in the case of the Network Services), the network operator who will provide the Network Services to you directly. The privacy policies of these companies will be made available to you at the point at which your personal data is provided to them.

    WHAT INFORMATION DO WE COLLECT?

     Samsung Electronics collects your personal information in a variety of ways.

    Information You Provide Directly

     We collect information from you when you use our E-Commerce Platform. For example:

    • When you sign in to our E-Commerce Platform using Samsung account we will receive access to information from your account such as your name or email address. If you order a product from us or a third party seller through our E-Commerce Platform, we will collect your purchase details and will ask for your name, address, contact information and shipping information and method of payment to process your order. Where your order contains an application for Network Services, we may also collect your employment status, previous address history and any other information required by our partner companies and the network operator for the relevant credit and security checks to be carried out.

    • In order to provide responses to you when you contact customer service, we may need information to verify your identity and the product you are inquiring about.

    • When you interact with our Customer Services staff, your communications will be transmitted through our systems.

    Information About Your Use of the E-Commerce Platform.

     In addition to the information you provide, we will collect information about your use of our E-Commerce Platform. We will collect:

    • Information about the product you purchase – hardware model, IMEI number, serial number.

    • Device information - IP address, cookies, beacons.

    • Log information – any information stored in cookies that we have set on your device.

    •• Other information about your use of the E-Commerce Platform, including how you interact with content offered through the Platform.

    Third Party Analytics

     Through certain Services, we may collect personal information about your online activities on websites and connected devices over time and across third-party websites, devices, apps and other online features and services. We may use third-party analytics services on the Services, such as those of Google Analytics. The service providers that administer these analytics services help us to analyze your use of the Services and improve the Services. The information we obtain may be disclosed to or collected directly by these providers and other relevant third parties who use the information, for example, to evaluate use of the Services, help administer the Services and diagnose technical issues. To learn more about Google Analytics, please visit http://www.google.com/analytics/learn/privacy.html and https://www.google.com/policies/privacy/partners/.

    Your Options

     You can choose not to provide us with certain types of information, such as information requested as part of registering a Samsung account. In some cases, this may limit your ability to use some services. We will do our best to explain these limitations when we are asking for your information so you can make an informed decision.

    HOW DO WE USE YOUR INFORMATION?

     We will use the information we collect for the following purposes:

    • To provide you with services, including the opportunity to enter into a sales agreement with the operator of the Samsung online store or to enter into a sales agreement with a third party seller selling on the Samsung online store, to process refunds, as well as options to trade in a device, take out insurance, obtain credit for the purchase or apply for Network Services;

    • To provide customized content and provide personalized services based on your past activities on our E-Commerce Platform;

    • To provide customized advertising, promotions, and offers on our website, third party websites, and online platforms (for example, a social media site) if we consider that you will be interested in them;

    • To provide promotions and offers by way of direct marketing communications only where you have given us your separate consent

    • To analyse our products and services and third party seller products and services to help us better understand more about our and third party seller customers in order to offer the most relevant communications, services and experiences to you;

    • To ask you for your opinions on our products and services and third party seller products and services and to carry out customer surveys with your separate consent if required;

    • To comply with the law and legal process; and

    • To protect the rights, property, or safety of Samsung Electronics, or any of our affiliates, business partners, or customers (which may include accessing the IMEI number of a device sold to you through the Samsung Shop to remotely disable the device, in circumstances where the device has been reported lost or stolen, or where you have failed to provide us with a traded-in device which was promised to us as part of the purchase price through the Samsung Trade-In Programme). We use and combine the information we collect about you from our E-Commerce Platform, devices, or other lawful ways to provide you with a better experience. For example, you can use your Samsung account details not only on the E-Commerce Platform, but for other services which use Samsung account. We also use the information you provide directly or through other sources as described above to provide content you may like or that you have personalized to your specific taste. Sometimes, you may have choices regarding your information. Check out the WHAT ARE YOUR RIGHTS? section to learn more.

    Samsung processes personal information for the purposes described above. Samsung’s legal basis to process personal information includes processing:

    • so that we can keep our promise to you, such as providing you with the E-Commerce Platform;

    • To promote our business interests, for example, to manage our relationship with you and improve your customer service experience, including communications on our website, third party websites, and online platforms;

    • To comply with law and legal process; and

    • with your consent, for example to provide direct marketing communications. However, if you give consent, you can always revoke this by contacting us as specified in the CONTACT US section of this Privacy Policy.

    WHO DO WE SHARE YOUR INFORMATION WITH?

     We will disclose your information internally within our business, but only to those who need it to further provide you with services or to help with your request.

    We will also disclose your information to the following entities, only to the extent that this will be necessary to perform our services:

    • Affiliates. Other Samsung Electronics Group companies we control or own.

    • Business Partners. Partners who we work together with to provide you the services you have requested or opted to buy, including for example third party sellers who sell their products through the E-Commerce Platform. These business partners control and manage your personal information, including the partners who provide our trade in option and Network Services. They will have their own privacy policies which set out details of how they use your personal data.

    • Service Providers. Carefully selected companies that provide services for or on behalf of us, such as companies that help us with repairs, customer contact centers, customer care activities, financial services, advertising, including customized advertising on our website, third party websites, or online platforms, conducting customer satisfaction surveys, billing, or that send emails on our behalf. These providers are also committed to protecting your information.

    • Other Parties when required by law or as necessary to protect our services. There may be instances when we disclose your information to other parties. For example, it may be necessary by law and legal process, or by other court order from governmental authorities to disclose your information. They may also seek your information from us for the purpose of law enforcement, national security, anti-terrorism or other issues that are related to public security.

    • Other Parties in Connection with Corporate Transactions: We may disclose your information to a third party as part of a merger or transfer, acquisition or sale, or in the event of a bankruptcy.

    HOW DO WE KEEP YOUR INFORMATION SECURE?

     We take data protection seriously. We have put in place physical and technical safeguards to keep the information we collect secure. However, please note that although we take reasonable steps to protect your information, no website, Internet transmission, computer system, or wireless connection is completely secure.

    WHERE DO WE SEND YOUR DATA?

     Your use of our E-Commerce Platform will involve the transfer, storage, and processing of your personal information within and outside of your country of residence consistent with this policy. In particular, your personal information will be transferred to the Republic of Korea. Please note that the data protection and other laws of countries to which your information may be transferred might not be as comprehensive as those in your country.

    In addition, your use of the Services may also involve the transfer, storage, and processing of your personal information to other countries; such countries include, without limitation, countries in the European Economic Area, the United States of America, Brazil and India. We will take appropriate measures, in compliance with applicable law, to ensure that your personal information remains protected. Such measures include the use of Standard Contractual Clauses to safeguard the transfer of data outside of the EEA. To request more information, or to obtain a copy of the contractual agreements in place, please see our contact details below in the CONTACT US section

    WHAT ARE YOUR RIGHTS?

     Your personal information belongs to you. You can ask us to provide details about what we’ve collected, and you can ask us to delete it or correct any inaccuracies. You can also ask us to restrict or limit processing, sharing, or transfer of your personal information, as well as providing your personal information that we have collected to you so you can use it for your own purposes. We will not delete data that we are required by law to retain.

    To make a request concerning your rights or to make an enquiry, contact us as specified in the CONTACT US section.

    HOW LONG DO WE KEEP YOUR INFORMATION?

     We will not keep your personal information for longer than is necessary for the purpose it was collected. This means that information will be destroyed or erased from our systems when it is no longer required.

    We take appropriate steps to ensure that we process and retain information about you based on the following logic:

    1. at least the duration for which the information is used to provide you with a service;

    2. as required under law, a contract, or with regard to our statutory obligations; or

    3. only for as long as is necessary for the purpose for which it was collected, is processed, or longer if required under any contract, by applicable law, or for statistical purposes, subject to appropriate safeguards.

    WHAT THIRD PARTY SERVICES DO WE USE?

     Some of the additional services such as online payments and credit services, content, advertising, and functionality in our services are provided by third parties. These third parties may also use cookies, beacons, tracking pixels, and other tools to collect information about your use of their and/or our services. These third parties are not controlled directly by Samsung, so we recommend that you check their privacy policies and/or terms and conditions to understand how they use your data and provide services.

    For some apps and services, including social networks, we receive and store sign-in information, as well as other information that you allow us to receive when you connect with these apps and services.

    COOKIES, BEACONS, AND SIMILAR TECHNOLOGIES

     We, as well as certain third parties that provide content, advertising, or other functionality on our Services, use cookies, pixels, beacons, and other technologies in certain areas of our services, as explained in more detail below.

    Cookies

    Cookies are small files that store information on your computer, TV, mobile phone, or other device. They enable the entity that put the cookie on your device to recognise you across different websites, services, devices, and/or browsing sessions. Cookies serve many useful purposes. For example:

    • Cookies can remember your sign-in credentials so you don’t have to enter those credentials each time you log on to a service.

    • Cookies help us and third parties understand which parts of our services are the most popular because they help us to see which pages and features visitors are accessing and how much time they are spending on the pages. By studying this kind of information, we are better able to adapt the services and provide you with a better experience.

    • Cookies help us and third parties understand which ads you have seen so that you don’t receive the same ad each time you access a service.

    • Cookies help us and third parties provide you with relevant content and advertising by collecting information about your use of our services and other websites and apps.
    When you use a web browser to access the services, you can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is sent. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences. The operating system of your device may contain additional controls for cookies. Please note, however, that some services may be designed to work using cookies and that disabling cookies may affect your ability to use those services, or certain parts of them. We use the following types of cookies on our website:

    Essential Cookies

    These enable you to order products and receive services from our website;

    Performance Cookies

    Theses enable us to analyse the performance and design of our website and detect errors. For example, this type of cookie allows us to recognise that you have visited our website before and shows which sections of our website are most popular by allowing us to see which pages visitors access most frequently and how much time visitors spend on each page. We use, without limitation, Google Analytics, Adobe, and similar analytics cookies to achieve this. For example, the information generated by the cookie about the use of the website will normally be stored on a Google server in the United States. However, if you are located within the EU or the European Economic Area, your IP address will be shortened by Google beforehand. In exceptional cases only, your full address will be transmitted to a Google server in the United States and shortened there. On our behalf, Google will use this information for the purpose of compiling reports on website activity and providing other services relating to website activity and internet usage. The IP address transmitted from your browser as part of Google Analytics will not be associated with any other data held by Google. You may prevent web usage data (including your IP address) generated by the cookie from being transmitted to Google and processed there if you download and install this Browser-Plugin (http://tools.google.com/dlpage/gaoptout?hl=en).

    Functional Cookies

    which allow us to deliver a better user experience. For example, this type of cookie ensures that the information displayed on your next visit to our website will match up with your user preferences, or your Samsung account from which you linked to our website, or the fact that you linked to our website via an email sent to you by Samsung or one of our trusted third party service providers contacting you on our behalf.

    Advertising Cookies

    which enables us and our carefully selected partners to deliver advertisements to you, or contact you directly where you have separately consented to such communications, which match your interests by, for example, collecting information about products you have browsed or ordered on our website. For example, and without limitation, we use Google remarketing tags to allow our retail partners to advertise products which you have browsed on our website. For further information about how Google remarketing tags work, please click here: http://www.google.co.uk/think/products/newremarketing-tag.html. Our website may also display content from a third party website or service, which may result in cookies from third parties being stored on your hard drive or browser. We do not control the storage of these cookies and you should refer to the privacy policies of the relevant third party for more information.

    Other Local Storage

    We, along with certain third parties, may use other kinds of local storage technologies, such as Local Shared Objects (also referred to as “Flash cookies”) and HTML5 local storage, in connection with our services. These technologies are similar to the cookies discussed above in that they are stored on your device and can be used to store certain information about your activities and preferences. However, these technologies may make use of different parts of your device from standard cookies, and so you might not be able to control them using standard browser tools and settings. For information about disabling or deleting information contained in Flash cookies, please click here http://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html

    Beacons and/or Pixels

    We, along with certain third parties, may also use technologies called beacons or pixels that communicate information from your device to a server. Beacons and pixels can be embedded in online content, videos, and emails, and can allow a server to read certain types of information from your device, know when you have viewed particular content or a particular email message, determine the time and date on which you viewed the beacon and pixels, and the IP address of your device. We and certain third parties use beacons and pixels for a variety of purposes, including to analyse the use of our Services and (in conjunction with cookies) to provide content and ads that are more relevant to you.

    When you access and use our Services (except for websites provided by third party service providers), you will be asked to provide your separate consent to the storage of cookies (which includes other local storage technologies, beacons, pixels and other information on your devices) by us. You will also be asked to provide your separate consent to the access of such cookies (which includes local storage technologies, beacons, pixels and information) by us and by the third parties mentioned above. Your experience of our website/services may be affected if you do not accept cookies, and further information will be provided to you at the time we ask you for this specific consent.

    CONTACT US

     You can contact us to update your preferences, correct your information, submit a request or ask us questions.

    Data Controller

    Samsung Electronics (UK) Limited

    Samsung House, 2000 Hillswood Drive, Chertsey, Surrey KT16 0RS, UK





    Samsung Electronics Co., Ltd.

    129, Samsung-ro, Yeongtong-gu,

    Suwon-si, Gyeonggi-do 16677, Korea





    If you have any specific questions, please contact us at:

    European Data Protection Officer

    Samsung Electronics (UK) Limited

    Samsung House, 2000 Hillswood Drive, Chertsey, Surrey KT16 0RS, UK

    You can also contact us by visiting our Privacy Support Page. We are a global company with offices across Europe. This means that we will ensure your request or query is dealt with by the data protection team based in your region.

    You may lodge a complaint with the relevant supervisory authority if you consider that our processing of your personal information infringes applicable law. Contact details for all EU Supervisory Authorities can be found here.

  • Thank you for agreeing to let Samsung Electronics (UK) Limited (Samsung) use your photo, video, post and/or other online content (the “Content”). To make sure that there is no misunderstanding between us, these Terms and Conditions will identify the terms and conditions of our agreement. By replying #YES:

    1. You irrevocably grant Samsung the right to use and display your Content, in any media, worldwide, for any lawful commercial purpose, in original or edited form, including: on Samsung’s social media accounts, websites, blogs, digital displays, advertising, and generally in the promotion of Samsung’s products or services. Such rights also extend to Samsung’s subsidiaries, affiliates, agents, employees, representatives, assigns, licensees, and anyone else acting on behalf of Samsung.

    2. Samsung reserves the right without your approval, to edit, change or alter your Content as it deems necessary.

    3. You accept that there will be not form of payment made to you or to a third party, for the use of the ‘Content’.

    4. You agree that you may not subsequently withdraw your permission for Samsung to use your Content.

    5. By giving Samsung permission to use you Content, you represent and warrant to Samsung that:

    (a) the Content is your original work and you own it and all intellectual property rights in it and have all necessary rights to grant Samsung the rights set out in these Terms (including in relation to copyrights, trademarks, private or public buildings, performances, sounds, and music) or, if you are not the owner of such rights, you have already obtained permission from the owner of such rights, and will inform us if this is incorrect or such permission is withdrawn at any time;

    (b) Samsung’s use of your Content as provided herein will not infringe intellectual property, privacy, image, performance, or publicity rights, or any other rights of any third party, require the payment of any compensation to any third party, or breach any applicable laws;

    (c) nothing in your Content will be illegal, defamatory, obscene, or threatening to any third party; and

    (d) you are over 18 years of age and have the right to agree to these Terms.

    6. You hereby release Samsung from any claims related to Samsung’s use of the Content as permitted herein, whether in existence today or in the future, including, without limitation, all rights, demands and/or liabilities regarding invasion of privacy, copyright infringement, violation of the rights of publicity and privacy, moral rights and/o breach of confidentiality.

    By replying #YES, you acknowledge and agree that you have read, understand, and agree to the above Terms and Conditions.

  • This Privacy Notice is supplemental to Samsung’s general privacy policy at https://www.samsung.com/uk/info/privacy/ (“GPP”) and explains the privacy practices of Samsung Electronics (UK) Limited, a company registered in England and Wales with an office at Samsung House, 2000 Hillswood Drive, Chertsey, Surrey KT16 0RS, together “Samsung”, “we”, “us”, “our”, with respect to the information collected by Samsung in relation to customers to whom Samsung is providing a temporary replacement device under the Samsung Device Loan Agreement. This Privacy Notice provides details about how your personal information will be collected, used, shared, and stored by Samsung in relation to customers receiving a temporary loan device.

    In case of any inconsistency or conflict between the terms of this Privacy Notice and the GPP, the terms of this Privacy Notice shall prevail.

    WHAT TYPES OF INFORMATION WILL SAMSUNG COLLECT ABOUT YOU?

    We will collect personal data from you when you enter into Samsung Device Loan Agreement with us. We may collect the following categories of information:
    • Your name
    • Your address
    • Your phone type and IMEI number of the smartphone which is being repaired by Samsung, and of the temporary (or permanent) replacement device provided to you by Samsung
    • Your proof of identity documentation

    HOW IS THE COLLECTED INFORMATION USED?

    Samsung will use the collected information described above for the following purposes:
    • To administer the Samsung Device Loan Agreement with you
    • To ensure the safe return of Samsung’s property
    • To access the IMEI number of any device which has been loaned to you (either on a temporary or permanent basis), and to remotely disable such devices in circumstances where Samsung has requested the safe return of a loaned device and it has not been returned.

    Samsung’s legal basis to process personal information includes processing:
    • To promote our legitimate interests, for example, to manage our relationship with you and improve your customer service experience;
    • To comply with law and legal process; and
    • With your consent, for example to provide direct marketing communications. However, if you give consent, you can always revoke this by contacting us as specified in the “How to Contact Us” section of this Privacy Policy.

    TO WHOM DO WE DISCLOSE YOUR PERSONAL INFORMATION?

    We will disclose your information internally within our business, but only to those who need it to further provide you with services or to help with your request.

    We will also disclose your information to the following entities, only to the extent that this will be necessary to perform our services:

    • Affiliates. Other companies within the Samsung Electronics group of companies.
    • Business Partners. Partners who we work together with to provide you the services you have requested or opted to buy. These business partners control and manage your personal information. They will have their own privacy policies which set out details of how they use your personal data.
    • Service Providers. Carefully selected companies that provide services for or on behalf of us, such as companies that help us with repairs, customer contact centres, customer care activities, financial services, advertising, including customized advertising on our website, third party websites, or online platforms, conducting customer satisfaction surveys, billing, or that send emails on our behalf. These providers are also committed to protecting your information.
    • Other Parties when required by law or as necessary to protect our services. There may be instances when we disclose your information to other parties. For example, it may be necessary by law and legal process, or by other court order from governmental authorities to disclose your information. They may also seek your information from us for the purpose of law enforcement, national security, anti-terrorism or other issues that are related to public security.
    • Other Parties in Connection with Corporate Transactions: We may disclose your information to a third party as part of a merger or transfer, acquisition or sale, or in the event of a bankruptcy.

    HOW WE PROTECT YOUR PERSONAL INFORMATION

    We maintain administrative, technical, and physical safeguards designed to protect the personal information we obtain through Samsung against unlawful or unauthorised destruction, interference, loss, alteration, access, disclosure, or use. However, please note that despite our reasonable efforts to protect your information, no system or wireless connection is completely secure.

    INTERNATIONAL DATA TRANSFER

    Our use of your personal data may involve the transfer, storage, and processing of your personal information within and outside of your country of residence consistent with this policy. In particular, your personal information will be transferred to the Republic of Korea. Please note that the data protection and other laws of countries to which your information may be transferred might not be as comprehensive as those in your country.

    In addition, your use of the Services may also involve the transfer, storage, and processing of your personal information to other countries; such countries include, without limitation, countries in the European Economic Area and the United States of America. We will take appropriate measures, in compliance with applicable law, to ensure that your personal information remains protected. Such measures include the use of Standard Contractual Clauses to safeguard the transfer of data outside of the UK and/ or EEA. To request more information, or to obtain a copy of the contractual agreements in place, please see our contact details below in the CONTACT US section

    RETENTION OF PERSONAL DATA

    We take appropriate steps to ensure that information about you is only retained based on the following logic:
    • As required under law, a contract, or with regard to our statutory obligations; or
    • Only for as long as is necessary for the purpose for which it was collected, is processed, or longer if required under any contract, by applicable law, or for statistical purposes, subject to appropriate safeguards.

    YOUR RIGHTS AND CHOICES

    You are entitled, in accordance with applicable law, to object to or request restriction of the processing of your personal information, to exercise your right of data portability and to request access to, rectification, or removal of your own personal information.

    You may also lodge a complaint with a supervisory authority if you consider that our processing of your personal data infringes applicable law. The relevant supervisory authority for the UK is the Information Commissioner’s Office (ICO).

    HOW TO CONTACT US

    You are entitled, in accordance with applicable law, to object to or request restriction of the processing of your personal information, to exercise your right of data portability and to request access to, rectification, or removal of your own personal information.

    You may also lodge a complaint with a supervisory authority if you If you have any specific questions or you would like to exercise your GDPR rights, please contact us at: dataprotection.seuk@samsung.com, or at the below postal address:
    European Data Protection Officer, Samsung Electronics (UK) Limited, Samsung House, 2000 Hillswood Drive, Chertsey, Surrey KT16 0RS
    You can also contact us by visiting our Privacy Support Page. We are a global company with offices across Europe. This means that we will ensure your request or query is dealt with by the data protection team based in your region.
    You may lodge a complaint with the relevant supervisory authority if you consider that our processing of your personal information infringes applicable law. Contact details for all EU Supervisory Authorities can be found here. Contact details for the ICO (the data protection regulator in the UK) can be found here: https://ico.org.uk/global/contact-us/