2020 49" The Serif QLED 4K HDR Smart TV in Cotton Blue

QE49LS01TBUXXU
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  • QLED Technology
  • Iconic ‘I’ shaped design
  • Stream music with NFC on TV
  • Smart TV apps: Netflix, Disney+, BT Sport, Prime and more…

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      Samsung Finance+

      OFFER

      All Round 360° Design

      All Round 360° Design

      QLED Technology

      QLED Technology

      NFC on TV

      NFC on TV

      Elegant Floor Stand

      Elegant Floor Stand

      Introducing 2020 The Serif in Cotton Blue

      Introducing 2020 The Serif in Cotton Blue
      • * Actual product may differ from image shown. Please see our product gallery.

      The world’s No.1 TV brand 14 years running

      * Samsung is ranked No.1 TV brand for 14 years.* Source – Omdia, Jan-2020. Ranking in terms of shipments. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.
      World’s No.1 TV brand 14 years running

       

         ' Beautifully Designed + World Class Technology...   If you have a keen sense of design like myself, then this is the TV for you.    Beautiful form meets pragmatic function...“   55' Class The Serif QLED Smart 4K UHD TV - White (2019),USA,samsung.com

          *The images are for illustrative purposes only and are intended to provide betterunderstanding
       

      A timeless design, imagined for your home

      All Round 360° Design

      Versatile by design, The Serif allows you to make the most of your space. It’s a TV that’s designed to fit impeccably in your home and to look beautiful from every angle.

      Your home, unlimited possibility

      Unlike conventional TVs, it doesn't belong next to the wall

      Elegant Floor Stand

      If you want to really make The Serif stand out, this sleek, black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the stand work with your style, it’s flexible enough to work with your home too.

      Unlike conventional TVs, it doesn†t belong next to the wall

      Discover new ways to enjoy all your content

      NFC on TV

      Just when you thought The Serif couldn’t get any smarter, it uses Near Field Communication (NFC), so you can connect your smartphone to the TV via Bluetooth. Then when you want to hear your favourite tunes through The Serif’s speakers, you’re good to go.

      Discover new ways to enjoy all your content

      * Compatible devices only.

      See the world in QLED Technology

      Cinematic Colour

      Samsung's Quantum Dot technology uses nano-sized quantum dots to produce 100% color volume, so even if the scene is too bright or dark, you'll only see realistic visuals. And HDR10+ analyzes each scene frame by frame to adjust the brightness to each specific moment.

      * QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.* QLED : Samsung QLED is Quantum dot based TV.* 100% color volume measured to DCI-P3 standard, certified by VDE.* Compatibility with all HDR content is not guaranteed.* The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

      See the world in QLED Technology

      * QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.* QLED : Samsung QLED is Quantum dot based TV.* 100% color volume measured to DCI-P3 standard, certified by VDE.* Compatibility with all HDR content is not guaranteed.* The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

      Fits perfectly wherever you put it

      Fits perfectly wherever 
you put it

      Iconic design

      'I' Shaped Design

      Imagined by award-winning designers, Ronan and Erwan Bouroullec, The Serif has a striking, yet timeless design. Its signature profile forms the distinctive shape of a capital ‘I’, while The Serif’s slim body broadens at the top to form a flat surface like a small shelf.

      Iconic design

      Here’s how to install it

      No tools? No problem

      It's all very straightforward. Simply place your TV upside down to pop the leg sockets out, and put the stand in place. Prop it back upright, plug it in, and you're good to go.

      No tools? No problem

      Plus, some tips to hide the cables

      Neatly manage all your cords for a clean look. Just pop off the back cover, pull the power cord through the opening, and run the cable along the groove at the bottom. Being tidy never looked so good.

      Plus, some tips to hide the cables

      Add a touch of colour

      Two Colour Options

      The Serif comes in Cotton Blue or Cloud White. Choose the perfect colour to complete your home.

      Add a touch of colour

      Various options to match your taste and space

      It has various options for your home vibe

      *some features of Ambient Mode require a compatible Android or iOS phone

      Exclusive patterns

      Specially created for The Serif by Ronan & Erwan Bouroullec, the new Ambient Mode+ features two patterns inspired by the beauty of the natural world around us—a beautiful leaf and a textured fabric.

      Exclusive patterns

       The Serif: Go Behind  The Bouroullec's Design

       The Serif: Go Behind 
 The Bouroullec†s Design

      Turn your blank screen into a design piece

      Ambient Mode+

      Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, or sharing the pictures you took with your loved one--The Serif gives you a range of choices and settings that transform your TV how you lik

      Turn your blank screen into a design piece

      Set the mood with your voice

      Set the 
mood with 
your voice

      Fit the mood to your schedule

      Fit the mood toyour schedule

      Seamless connectivity

      Seamless connectivity

      Mirror it all on the big screen

      All your devices, connected in seconds and in a simpler way.

      * Compatible devices only.

      Mirror it all on the big screen

      * Compatible devices only.

       

       

      AirPlay 2

      With AirPlay 2 built-in you can effortlessly play movies, shows, music and photos on The Serif right from your iPhone, iPad or Mac.

      * AirPlay 2 functionality is available on all 2020 and later Samsung smart TV.* Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.* AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.
       

       

      SmartThings

      Start a movie on your smartphone during your commute and easily switch to your Samsung TV when you get home. Whether Android or iOS,the SmartThing’s app makes it easy to connect and enjoy.

      * Available technology, functions, GUI(Graphic User Interface) and features may vary by region, service provider, network environment, or product, and are subject to change without notice.* Each device must be connected to Wi-Fi or other wireless network.* Must download and install the SmartThings app.* For interoperability through SmartThings, all the devices should be registered with a single Samsung Account.

      TV and mobile content, split on the big screen

      Multi View

      Discover new ways to multi-task. Watch your favourite TV show whilst commenting on Social Media, all at once on the big screen. You’ll never have to choose again. Split your screen and never miss another moment.*

       TV and mobile content, split on the big screen

      *Only supports Android OS based smartphone.

      Your new home office

      Remote Access

      Get office work done on your TV at home. Remote Access lets you mirror your computer’s display on the TV screen wirelessly. You can even tap into your office PC to access files or work on documents using Microsoft Office 365—all from the comfort of your couch.

      Your new home office

      * TV and computer must be connected to a network.* Screen sharing(mirroring) is only supported for Windows 10.* Remote connection to a PC running on Windows is only supported for Windows 7 or later. And the operation system must be a Professional or higher edition.* Remote connection to a PC running on Mac is only supported for Mac OS X 10.5 or later. * PC accessories such as mouse and keyboard are sold separately.* This service requires setting to allow remote connections within a PC.

      How to use NFC on TV

      • * When using NFC on TV, Bluetooth on your mobile will automatically activate.
      • * When using NFC on TV, Bluetooth on your mobile will automatically activate.
      • * When using NFC on TV, Bluetooth on your mobile will automatically activate.
      • * When using NFC on TV, Bluetooth on your mobile will automatically activate.

      It has the power of QLED and an innovation in audio

      It has the power of  QLEDAnd an innovation in audio

      AI sound perfectly matches whatever you’re watching, wherever you’re watching it

      Active Voice Amplifier (AVA)

      Thanks to AI sound, you can listen to everything on The Serif like never before. You’ll never miss what your favourite characters are saying – even over the hum of the vacuum – as The Serif adjusts to the background noise in your room.

      AI sound perfectly matches whatever you’re watching, wherever you’re watching it

      Download SmartThings App

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      Why am I getting low quality video streaming?

      Why am I getting low quality video streaming?See The Answer

      How to use Remote Access on your Samsung Smart TV

      How to use Remote Access on your Samsung Smart TVSee The Answer

      User manual & Downloads

      Live Chat

      How It Stacks Up