50" RU7400 Dynamic Crystal Colour HDR Smart 4K TV

UE50RU7400UXXU
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    CHOOSE BETWEEN

      OFFER

      Crystal, clear, lifelike colour

      Dynamic Crystal Colour

      Discover picture detail like never before

      HDR

      Bixby on TV

      Bixby on TV

      UHD Processor

      UHD Processor

      Discover exceptional picture quality with our RU7400 Dynamic Crystal Colour 4K TV

      Discover exceptional picture quality with our RU7400 Dynamic Crystal Colour 4K TV

      * Product design and specifications may vary depending on the model and size of the TV.

      Soundbar optimised for Samsung TVs

      Soundbar optimised for Samsung TVs

      UHD Processor

      Relax with a TV that adapts to give you the very best 4K picture.

      UHD Processor

      Dynamic Crystal Colour

      Discover crystal clear, lifelike colour. With more than one billion colours — 64 times more than conventional UHD TVs — the Dynamic Crystal Colour display delivers picture-perfect results every time.

      Crystal, clear, lifelike colour
      True 4K colour & clarity

      True 4K colour & clarity

      Don't settle for anything less than True 4K colour and clarity. Samsung delivers pure colours, sharp contrast and brightness you would expect from the latest 4K resolution standards.

      UHD Dimming

      UHD Dimming

      Experience better shadow detail and more accurate colour with UHD Dimming technology that independently adjusts tone, brightness and sharpness. Dividing the screen into hundreds of small zones, UHD Dimming separately controls the darkest and brightest elements of any image for exceptional quality.

      Bixby on TV

      Interact and control your TV with your voice. Bixby is an intelligent assistant that can help you manage your TV and home.

      Bixby on TV
      • * Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.* Service may not be launched at the same time as 2019 Samsung UHD TV, and the availability may vary by region.* Availability of the feature and Graphic User Interface (GUI) may vary by region. Check before use.
      • * Google and related marks and logos are trademarks of Google LLC.* Service may not be launched at the same time as 2019 Samsung UHD TV, and the availability may vary by region.* Availability of the feature and Graphic User Interface (GUI) may vary by region. Check before use.
      • * Service may not be launched at the same time as 2019 Samsung UHD TV, and the availability may vary by region. * Images simulated for illustration purpose only. * Availability of the feature and Graphic User Interface (GUI) may vary by region. Check before use.

      Discover picture detail like never before

      Watch every moment burst from the screen. Discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-filled landscape scene.

      Discover picture detail like never before

      Less time searching and more time watching

      Universal Guide

      Spend less time searching and more time watching, with tailored recommendations. Finally, a TV with everything in one place. Our Universal Guide recommends popular shows and content tailored just for you, meaning you can watch more of what you love.

      Less time searching and more time watching

      * Content services may vary by regions and are subject to change without notifications.* Images are simulated and for illustration purposes only. The appearance, design and GUI specifications which is not affecting to product performance are subject to change without notice.

      Simply sophisticated and stylish

      Simply sophisticated and stylish

      * Actual product may differ from image shown. Please see our product gallery.

      Clean Cable Solution

      Banish messy cables from sight, for a distraction free viewing experience.

      * Actual product may differ from image shown. Please see our product gallery.* This feature does not apply for 43 inches.

      Slim Design

      A TV designed to look elegant from every angle, with a design that gives you less TV and more picture.

      * Actual product may differ from image shown. Please see our product gallery.

      Slim Design

      * Actual product may differ from image shown. Please see our product gallery.

      Smart Home

      Control your compatible smart devices from the comfort of your sofa for a more connected home. Works with Bixby, Alexa, Google Assistant and connect through SmartThings*.

      Smart Home

      * Compatible phone and app required. Exact functionality may change at any time and be withdrawn from the product without notice.

      All your content and connected devices in one place

      Enjoy simple and intuitive control of everything with just one remote. Say goodbye to multiple remotes lined up on your coffee table. Your one Remote allows you to access all your content and connected devices in one place. You’re only ever 3 clicks from your favourite shows.*

      All your content and connected devices in one place

      *Some apps may not be available at launch. App providers can be withdrawn from the product at any time and without notice.

      • 3,840 x 2,160 Resolution
      • HDR HDR (High Dynamic Range)
      • Dynamic Crystal Color Colour
      • US English, Korean, UK English, French, German, Italian, Spanish (features vary by language) Bixby
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      What is Screen Mirroring and how do I use it with my Samsung TV and Samsung mobile device?

      What is Screen Mirroring and how do I use it with my Samsung TV and Samsung mobile device?See The Answer

      What do Samsung TV model numbers actually mean? Why are they so long?

      What do Samsung TV model numbers actually mean? Why are they so long?See The Answer

      User manual & Downloads

      Live Chat

      How It Stacks Up

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      • ✓ Free Installation available
        ✓ Free delivery Monday to Saturday available | Choose a delivery spot that suits you

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      • financing

        From £33.30/month Calculate Finance

      • ✓ Win an Out of this World Experience and claim 50% off any Samsung soundbar when purchased with this TV | Ends 5th November 2019, T&C's apply Learn more

      • ✓ Free Installation available
        ✓ Free delivery Monday to Saturday available | Choose a delivery spot that suits you

      75" RU7100 HDR Smart 4K TV UE75RU7100KXXU
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      65" RU7470 Dynamic Crystal Colour HDR Smart 4K TV UE65RU7470UXXU
      50" RU7410 Dynamic Crystal Colour HDR Smart 4K TV UE50RU7410UXXU
      PRICE
      £499.00
      • financing

        From £20.80/month Calculate Finance

      • ✓ Win an Out of this World Experience and claim 50% off any Samsung soundbar when purchased with this TV | Ends 5th November 2019, T&C's apply Learn more

      • ✓ Free Installation available
        ✓ Free delivery Monday to Saturday available | Choose a delivery spot that suits you

      55" JU6510 6 Series Curved UHD 4K Smart LED TV UE55JU6510UXXU
      • Experience the perfect Curved UHD entertainment with 1100 PQI
      • Enjoy UHD streaming, catch-up and games services*
      • Immerse in great picture quality all the time
      • Enhance your viewing with UHD upscaling
      75" RU7020 HDR Smart 4K TV UE75RU7020KXXU
      65" RU7400 Dynamic Crystal Colour HDR Smart 4K TV UE65RU7400UXXU
      PRICE
      £799.00
      • financing

        From £33.30/month Calculate Finance

      • ✓ Win an Out of this World Experience and claim 50% off any Samsung soundbar when purchased with this TV | Ends 5th November 2019, T&C's apply Learn more

      • ✓ Free Installation available
        ✓ Free delivery Monday to Saturday available | Choose a delivery spot that suits you

      75" RU7020 HDR Smart 4K TV UE75RU7020KXXU
      55" JU6510 6 Series Curved UHD 4K Smart LED TV UE55JU6510UXXU
      • Experience the perfect Curved UHD entertainment with 1100 PQI
      • Enjoy UHD streaming, catch-up and games services*
      • Immerse in great picture quality all the time
      • Enhance your viewing with UHD upscaling
      50" RU7410 Dynamic Crystal Colour HDR Smart 4K TV UE50RU7410UXXU
      PRICE
      £499.00
      • financing

        From £20.80/month Calculate Finance

      • ✓ Win an Out of this World Experience and claim 50% off any Samsung soundbar when purchased with this TV | Ends 5th November 2019, T&C's apply Learn more

      • ✓ Free Installation available
        ✓ Free delivery Monday to Saturday available | Choose a delivery spot that suits you

      65" RU7470 Dynamic Crystal Colour HDR Smart 4K TV UE65RU7470UXXU
      75" RU7100 HDR Smart 4K TV UE75RU7100KXXU
      PRICE
      £1,299.00