Terms and Conditions

Step up to bold contrast and brilliant picture

Take full advantage of Samsung Vision AI¹ with enhanced picture and sound quality², plus personalized experiences. And with access to free, premium channels, there's always something great to watch.

¹Samsung Vision AI and associated features vary by 2025 TV model (not available on Q6F, Crystal and select special models). Al Upscaling utilizes Al-based formulas. See individual TV model specifications for details.
²Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.

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Compared to 2025 QLED (Q4 AI Processor)

Boosts your favorite content to captivating 4K resolution

4K AI Upscaling

Watch your shows and videos in stunning detail. Our AI processor upscales your content to up to 4K using 20 AI neural networks and ensures sharp and smooth picture quality.²

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An intuitive TV platform with thousands of free TV channels

Endless Free Content / One UI Tizen

Stream 2,700+ free channels, including 400+ premium Samsung TV Plus channels, on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.³

³Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Channels may vary by location and are subject to change. UI is subject to change without prior notice. Automatic OS updates based on model year; requires Internet connection.

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Video Close Playing video Array of screens showing various content. Aerial shot reveals more screens and vast amount of content available. Endless Free Content. Other screens appear. Experience, smart, beyond. Screens move to the side as if scrolled through. TV show, sports, movie, drama, music. Upscale Your Entertainment.

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The TV's AI detects that the game on screen is an RPG and optimizes various settings to match. The screen changes over to a sports game. The TV's AI detects the new game genre and re-optimizes the settings to match.

The TV's AI detects that the game on screen is an RPG and optimizes various settings to match. The screen changes over to a sports game. The TV's AI detects the new game genre and re-optimizes the settings to match. Playing video

AI-powered game optimization

AI Auto Game Mode

Automatically detects the game genre, and optimizes settings for the best gaming experience so you can say goodbye to navigating through menus and jump straight into gameplay.⁶

⁶Utilizes AI-Based formulas. AI Auto Game Mode is available for certain console and PC games.

Fine-tune your game settings as you play

Game Bar

A handy, in-game menu for settings like FPS, input lag, minimap zoom, and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens.⁷

⁷High speed internet connection, additional gaming service subscriptions, and compatible controller required.  Game Bar UI is subject to change without prior notice.

Enjoy ultra-smooth, tear-free, low latency HDR gaming

FreeSync Premium Pro

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, FreeSync Premium Pro provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.⁸

⁸Only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.

Immersive lighting that syncs with your TV

Hue Sync

Dynamically syncs the picture on screen with Philips Hue lights⁹ for next-level immersion and an unforgettable ambiance.

⁹Smart light sold separately. Samsung account required. Additional installation of the Philips Hue Sync app and paid subscription are required.

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A TV shows a concert scene. When Q-Symphony is off, the soundbar under the TV plays audio by itself, giving off small sound waves. When Q-Symphony is on, the TV and soundbar play audio together, with both giving off large sound waves in sync.

A TV shows a concert scene. When Q-Symphony is off, the soundbar under the TV plays audio by itself, giving off small sound waves. When Q-Symphony is on, the TV and soundbar play audio together, with both giving off large sound waves in sync. Playing video

TV and soundbar work together in perfect harmony

Q-Symphony

When paired with a Samsung soundbar,¹⁰ TV and soundbar speakers work in sync for more robust, nuanced sound.

¹⁰Soundbar sold separately

A TV depicts a scene of a train passing by a scenic outdoor location. As it does, sound waves appear near where the train touches the tracks, indicating the noise within the scene.

A TV depicts a scene of a train passing by a scenic outdoor location. As it does, sound waves appear near where the train touches the tracks, indicating the noise within the scene. Playing video

Sound that moves with on-screen action

Object Tracking Sound Lite

Feel like you're in the middle of the action with sound that follows objects on screen.

Clear dialogue with AI-powered voice enhancement

Active Voice Amplifier Pro

Say goodbye to the rewind and hear crystal-clear dialogue. Our AI processor identifies and amplifies voices above background sounds and even above noises in your room.²

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Powerful AI features and services, all in one place

Samsung Vision AI Companion

Ask your TV anything through AI-enhanced conversation on your TV. Discover your next personalized movie recommendation, your next DIY project, an itinerary for your upcoming road trip, and so much more. With seamless access to AI picture and sound features, AI-powered experiences like Live Translate and Generative Wallpaper*, and AI agents from Copilot and Perplexity, you can do it all from your TV – all in one place.

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*Samsung Vision AI, Vision AI Companion, Bixby and associated features vary by 2025 TV model. See individual TV model specifications for details. Bixby may record inputs and share queries with third-party AI providers. Requires Samsung Account and consent to Viewing Information Service; must be 18 years or older. Accuracy not guaranteed. Check results. Copilot by Microsoft, Perplexity, and other Samsung Vision AI Companion services terms apply and may require account login. Free and subscription-based versions available. User interface subject to change without prior notice. Contextual answers only available on Samsung TV Plus, antenna, and select HDMI content. Generative Wallpaper not available on OLED TVs.

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Ask your TV anything, Smarter Bixby answers

Smarter Bixby

Intelligence begins with a chat. Smarter Bixby20 understands you and makes it easy and intuitive to find answers to everything through your TV. It recognizes your exact needs, thanks to real time contextual understanding, and intelligently answers anything you ask.

²⁰Smarter Bixby may record inputs and share queries with 3rd party AI providers. Requires Samsung account and consent to Viewing Information Service; must be 18 years or older. Accuracy not guaranteed. Check results.

Settings that intelligently optimize picture and sound

AI Mode

The AI processor automatically detects the type of content you're watching and intelligently optimizes the picture so it's tailored perfectly to your tastes.¹⁴

¹⁴Utilizes AI-Based formulas to upscale. Resulting picture may vary based on source content.

Scenic and spatial intelligence for vivid, yet balanced audio

Adaptive Sound Pro

Catch every word and enjoy vivid, balanced audio. Our AI processor identifies sounds, and optimizes audio based on your room's acoustics and what you're watching.

Generative Wallpaper

Generative Wallpaper Playing video

Make your own AI generated on-screen images to match your mood or décor

Generative Wallpaper

Choose the keywords that capture the ambiance you want and let the Generative Wallpaper work its magic. AI will provide stunning, one-of-a- kind images that beautifully fit your selection.¹⁵

¹⁵The number of generation attempts is limited by user per day

A dog barks in a living room. A microphone connected to the TV detects the noise. In response to the noise, the TV plays a scene of two boys and a puppy running along a sunflower field to soothe the barking dog.

A dog barks in a living room. A microphone connected to the TV detects the noise. In response to the noise, the TV plays a scene of two boys and a puppy running along a sunflower field to soothe the barking dog. Playing video

Pay attention to your pet, even when you're not there

Pet Care

On-device AI detects your dog's barking and alerts you when your pet needs attention. You can also set custom rules to turn on your pet’s favorite content to comfort it while you're away.³

⁹Works on select TV controls. Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Bixby voice commands recognize English (US/UK), French, Spanish,German, Italian, Chinese, and Korean. Not all accents, dialects and expressions are recognized.

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Real Colors, Real QLED.

SGS verifies that Samsung's Quantum Dot sheets used in its QLED TVs contain no cadmium. Cadmium is a restricted hazardous substance under the EU's RoHS directive that requires electronic products to contain less than 100 ppm of cadmium.

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Access art from world-famous galleries and artists

Art Store

Find the perfect piece of artwork from the world’s leading museums and artists such as The Met, MoMA, Salvador Dali, Keith Haring, Jean Michel Basquiat and more.¹⁷

¹⁷Samsung Account log-in and Wi-Fi connection are required. Includes free 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year. Paid subscription required to enjoy all the art from the Art Store.

A man looks at a blank TV screen. The screen activates to display Daily Board, which shuffles through widgets for Weather, Memo, Music, Home Stats, Samsung TV Plus and Tips. It also displays the time and date, along with a voice prompt to play relaxing music.

A man looks at a blank TV screen. The screen activates to display Daily Board, which shuffles through widgets for Weather, Memo, Music, Home Stats, Samsung TV Plus and Tips. It also displays the time and date, along with a voice prompt to play relaxing music. Playing video

Essential information for your day

Daily Board

Customize your Daily Board with loads of widgets such as Weather, Memo, Music, Tips, and more. Even wake up Daily Board hands-free through voice activation.¹⁸

¹⁸Available widgets subject to change without notice

Secures personal data with triple-layer protection

Samsung Knox Security

Your personal data¹⁹ on your TV is protected by Knox, covering harmful apps, websites, passwords, and safeguards IoT devices connected to your TV.

Connect and control smart devices through your TV to simplify your day-to-day life with the built in SmartThings Hub. Get notifications about your devices right on screen, including a 3D Map View showing your entire smart h+E34:F34ome ecosystem at a glance.¹⁹

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Your smart home command center

SmartThings (Built-in SmartThings Hub & Home Insight)

Connect and control smart devices through your TV to simplify your day-to-day life with the built in SmartThings Hub. Get notifications about your devices right on screen, including a 3D Map View showing your entire smart home ecosystem at a glance.²⁰

²⁰Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

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* Viewing experience may vary according to types of content and format.* 4K AI Upscaling may not apply to PC connection and Game Mode.

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Control your TV without having to pick up the remote

Universal Gestures

Control your TV with simple hand motions while wearing a Galaxy Watch. Whatever you are busy doing, easily control your TV with intuitive gestures without touching the remote.²¹

²¹Available apps and services may vary and are subject to change without notice. Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions. Galaxy Watch sold separately.

AI Energy Mode

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Save energy with intelligent analysis

AI Energy Mode

Energy saving made easy with SmartThings. By turning on AI Energy Mode, it also detects surrounding light levels and analyzes usage behaviors to adjust the brightness. Also, it analyzes the content scene-by-scene to subtly adjust brightness where possible, to manage energy consumption.²²

²²Energy saving rate may vary by model, size, viewing conditions and type of content.  Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels when AI Energy Mode is turned on may appear lower compared to Standard Mode. AI Energy Mode does not work with Game Mode.

A Galaxy smartphone displays Quick Remote mode, which is used to increase the volume of a nearby TV as it shows a scene of a woman playing guitar.

A Galaxy smartphone displays Quick Remote mode, which is used to increase the volume of a nearby TV as it shows a scene of a woman playing guitar. Playing video

Control your TV with your phone

Quick Remote

Use your phone to change channels, adjust volume and more. Plus, access key Samsung Tizen TV features such as media and apps.²³

²³Requires SmartThings (available with Android OS 10 or later with 3 GB RAM space and Apple iOS 15 or later), Internet or Bluetooth connection and login to TV Samsung Account.

Spatial 3D sound with Galaxy Buds

360 Audio Mode

Immerse yourself in the scene with fluid sound from all around. Samsung TVs pair seamlessly with Galaxy Buds to deliver multi-directional 3D audio.²⁴

²⁴Galaxy Buds 360 Audio Mode is available with Galaxy Buds2 Pro, Galaxy Buds2, Galaxy Buds Pro, and Galaxy Live, all sold separately.

Transform your TV into a karaoke stage

Karaoke

Have fun with friends and family with the karaoke feature in Samsung Daily+. You can even connect your phone to use as a mic without separate equipment — your singing setup is already here.²⁵

²⁵Requires SmartThings app to be installed on the mobile device and connected via the same Wi-Fi network as the TV set. Mobile mic is compatible only with Galaxy S23 or later models and iPhone 15 & above. You must download the Karaoke app from Tizen to use the Karaoke function. An additional paid subscription is required for this service after 6 months of free use. (Users can access 5 songs per day for free without a subscription.)

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A world of vibrant colors enhanced by AI

Color Booster Pro

Enjoy AI-enhanced² colors for a more dynamic and vivid picture.

Experience 4K content with rich colors and nuanced details

Neo Quantum HDR

Reveal hidden details with bold brights and inky blacks in each scene. The NQ4 AI Gen2 processor analyzes each scene to improve brightness for a more dynamic picture.²⁶

²⁶Compared to SDR (Standard Dynamic Range)

Transform content to HDR-like quality

Auto HDR Remastering

Intelligently transforms SDR content to HDR-like quality with brighter highlights, more vibrant colors, and clearer details for dazzling picture.

3D-like scenes with AI

Real Depth Enhancer

Experience depth and dimension on screen just like you do in real life. For all content, Real Depth Enhancer mirrors how the human eye processes depth by increasing foreground contrast.

Expert-validated color and skin tones for a realistic picture

Pantone Validated®

See true-to-life color and accurate expression of skin tones, validated by the experts at Pantone.

An icon depicts how the TV's dark scenes are enhanced as the brightness in the room increases.

An icon depicts how the TV's dark scenes are enhanced as the brightness in the room increases. Playing video

Catch hidden details in dark scenes

HDR Brightness Optimizer

Enhances visibility in dark scenes for a richer and more immersive viewing experience, especially in rooms with bright sunlight or ambient light.

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Sleek and slim design for a low-profile.

AirSlim

This TV blends right into your wall with a slim design and brings clutter-free minimalism to any room.

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Video Close Playing video AirSlim