43” The Frame QLED 4K Vision AI Smart TV (2025)

Highlights

Modern Frame Design and Bezel

Borders on brilliance

Art Mode

TV, artfully done

Stunning Picture Quality with QLED

Beautiful art and entertainment

Samsung Vision AI

Samsung Vision AI meets The Frame

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Home Entertainment Brand of the Year 2025

“A step above the competition when it comes to pushing technology, design, and accessibility”

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Features

TV when it's on, art when it's off

Key features at a glance

Design

Stylish picture frame design

Modern Frame Design & Bezel

A TV that doubles as a picture frame - The Frame's beautiful bezel design can be customised to blend into your décor like a stylish picture, bringing finesse to your feature walls and enhancing your entertainment with digital art work and TV viewing, all in one.¹

Sleek, modern design

Slim Design & Slim Fit Wall Mount In-Box

Included with The Frame TV, the Slim Fit Wall Mount is crafted for a sleek, seamless look that brings a modern touch to your home. It keeps your TV close to the wall, creating the appearance of a stunning, hanging picture frame.²

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Video Close Playing video Close-up on the side of The Frame TV shows how the TV is being tightly installed to the wall via Slim Design Slim Fit Wall Mount. Pan shot shows The Frame hanging on the wall from the front. Zoom out to show The Frame in a clean living room setting.

Switch up your style

Customisable bezels

Personalise your The Frame TV with quick, clip-on customisable bezels to match your mood and style. Change the look of your room with ease, adding different colours to perfectly complement your décor and enhance your favourite digital artworks.³

Flexible design that fits your space

Height Adjustable Stand

The Frame can easily be made to fit your home setup. With the adjustable TV stand design, you can set the TV to your preferred height and make room for a soundbar and other devices.⁴

Art

TV when it’s on, art when it’s off

Art Mode

Make your TV more than a black screen when it's off - turn it into an ever-changing gallery of art with a vast collection of artworks that you can pick and choose to set your mood, with rich and authentic Pantone-validated colour. Even better with no screen burn worries.⁵

Your home, your gallery

Samsung Art Store

Build and display your own personal art collection - access Art Store and explore from a growing library of over 3,500 works of art*. Enjoy unlimited access to famous classics, amazing modern artworks and photography to make a gallery of your living space.

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Video Close Playing video Your home, your gallery

Stream complimentary pieces of art

Art Store Streams

With Art Store Streams, you can explore a specially curated complimentary collection of artwork, streamed directly to your The Frame TV. Access a selection of 30 handpicked artworks every month.⁶

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Video Close Playing video The Frame displays an artwork available with Art Store Streams. As the Art Store Streams artwork selection is flipped through from a bar at the bottom of the screen, other pieces appear one by one in large on the TV.

Where your artistic journey begins

Art Home

Expand your creative palate with ease and convenience. Dive into expert art curations, regularly updated so you can constantly discover more. Art Home is more than just a gallery — it’s your personal gateway to a world of creativity and inspiration.⁷

You can easily upload and exhibit your own photos or a new family portrait from sources like Google Photos or iCloud Photos. Simply send your photos to The Frame Pro via SmartThings for easy display on your TV and Smart Display at home.⁸

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Brightness Sensor

Enjoy better viewing and artwork gazing with adaptive colour and brightness to work with your lighting.⁹

Motion Sensor

A TV that lives for your living space with dual-function Adaptive Sensors that automatically switch your TV to Art Mode when you're nearby, and switches off to save energy when you leave.¹⁰

Matte Canvas

Choose from a variety of matting options to beautifully frame your artwork, and with Art Mode, enjoy 5 layout styles and palette of 16 colours to blend with your home decor. Want to set the perfect mood? Adjust the gallery settings to enhance the realism of your art and create the ideal atmosphere.

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Picture Quality

Elevate your TV viewing with stunning visuals

Stunning Picture Quality with QLED

The Frame can do more than just beautifully display art. Equipped with an impressive QLED display, it delivers excellent visuals for your favourite entertainment, whether it's movies, sports, gaming or more.

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Say goodbye to glare

Matte Display

Experience a TV with an anti-reflective appearance, whether it’s on or off. The glare-free Matte Display means distraction-free television and brilliant clarity of digital artworks. Whether you’re in a bright or dark room, The Frame blends into your décor beautifully.¹¹

Enjoy artful colours, validated by PANTONE

PANTONE Validated

Meet fully authentic colour expression, validated by PANTONE. The Frame reproduces rich colours and textures of your favourite artwork, with high colour fidelity. And with Matte Display that reduces glare, you can enjoy an authentic art viewing experience.

Open up previously hidden depth and detail

Quantum HDR

Want to see exactly what’s lurking in the shadows of that terrifying scene, or witness the true beauty within that sun-soaked beach? See the detail in every scene with boosted brightness and colour for immersive, vivid viewing.

Say goodbye to disposable batteries

SolarCell Remote

Consciously crafted, the universal remote charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries.¹²

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Samsung Vision AI

Samsung Vision AI meets The Frame

Samsung Vision AI

Enjoy new features with Samsung's Vision AI, now in The Frame. This next-level intelligence allows your TV to better recognize and adjust to your needs, delivering a variety of new opportunities for entertainment.

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The NQ4 AI Gen2 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV.

The NQ4 AI Gen2 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV. Playing video

Powerful AI. Exceptional picture.

NQ4 AI Gen2 Processor

Our powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.

TV with Unlock your imagination Choose your keyword theme, Nature, Party mood, Seize your day, Happy Holiday, Deco, Inspire me. Seize your day click. What appeals to you? 3 images, Regenerate, Restart. Regenerate click. 3 new images. Image click. Selected image has been saved. AI-generated content.

TV with Unlock your imagination Choose your keyword theme, Nature, Party mood, Seize your day, Happy Holiday, Deco, Inspire me. Seize your day click. What appeals to you? 3 images, Regenerate, Restart. Regenerate click. 3 new images. Image click. Selected image has been saved. AI-generated content. Playing video

One-of-a-kind visuals that match your mood

Generative Wallpaper

Create visuals that match your mood. Whether you're hosting, unwinding or relaxing, our AI-powered wallpaper creates stunning one-of-a-kind visuals that transform your space.

Expertly tailored sound, in real-time

AI Sound Pro

Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjust to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.

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Experience 7 years of
smarter TV on us¹³