Solve for Tomorrow

Ideas wanted.
No qualifications needed.

Solve for Tomorrow is a nationwide competition, empowering the UK’s next generation of innovators to change the world for good. No qualifications required. No existing expertise needed. Just an idea that uses technology and a desire to make a difference.

If you are aged between 16 to 25 and have a brilliant tech idea that you think solves a real-world issue, we could help you make it a reality.

Entries close at midnight on 21st February 2021. Terms and conditions apply

Enter now

The opportunity

If you have an idea for a new tech product, service or app that could make a real difference to the people and the communities most in need, within one of the following 4 challenge areas, we want to hear from you.

Social Isolation

Black link symbol of a heart breaking with a plaster over the break representing social isolation

Diversity & Inclusion

Four way hand shake with four black link symbols of hands representing diversity and inclusion


Black line symbol of a simple lightbulb stood upright with a graduation cap on top representing education


Black line symbol of an outstretched hand viewed from the side holding a small potted plant in the palm

If your idea is shortlisted, you will have the chance to refine your idea with help and support from Samsung and Digital Catapult (the UK's leading advanced digital technology innovation centre).

Across two further rounds, you will have access to workshops, masterclasses, coaching sessions and one-to-one mentoring, equipping you with the skills and encouragement needed to develop your idea and prepare for a live pitch day, where you will present your final idea to a panel of industry-leading experts.

The winning idea will receive long-term mentorship and support from Samsung and Digital Catapult to bring their solution to life - but this isn’t a winner-takes-all competition. No matter what stage you get to in the competition, you will come away with something. Whether it’s learning new digital or business skills, honing your idea further or developing your network - ultimately, you’ll be one step closer to realising your dream.

No matter what your background, education or previous experience, this is your opportunity. Bring your ideas and your raw talent and we’ll bring the rest, coaching you every step of the way.

The prize

  • First prize
  • Runners up
  • All Finalists


cash prize for one winner, in addition to long-term support and mentorship from Samsung, Digital Catapult and their network of start-ups to develop their idea


for two runners up

All finalists will receive one of Samsung’s latest 5G smartphones to help them continue their journey beyond Solve for Tomorrow

How to enter

Entry is simple, all you need to do at this stage is fill in the online form by 21st February 2021. Entries are welcome from individuals or teams of up to 5 people.

Tell us

First, tell us everything we need to know about you and your idea. What is the issue you are addressing, what is your solution, who is it for, why is it different, and what inspired you. To help with this, we recommend you watch our Design Thinking video, which lays out a simple five-step framework that all problem-solvers use when developing their ideas.

Show us

Next, submit a one-pager showing us what your solution might look like. This could be a simple drawing of your design, an image of a paper model, or mock-up of an app or website created using a tool such as PowerPoint or Figma – don’t be afraid to be creative, it will really help us visualise what you have in mind.

Enter now

Key timings




Round one

Enter your idea

Round one

Enter your idea

Gather your thoughts, familiarise yourselves with the Design Thinking process, fill in the Solve for Tomorrow entry form and introduce us to your idea!

25 semi-finalists will be announced in March 2021




Applications close




Round two

Develop your idea

Round two

Develop your idea

The 25 semi-finalists will spend two months developing their idea, with support from Samsung and Digital Catapult.

A range of workshops and masterclasses will be held for the semi-finalists, exploring:

  • Design thinking methodology to further develop and test ideas
  • Digital technologies such as 5G, Internet of Things, Artificial Intelligence, Virtual Reality and Augmented Reality, and how these could be integrated into ideas

They will be matched with mentors from Samsung and Digital Catapult who will share their invaluable expertise and provide all the encouragement needed to submit a refined version of the idea, as well as a short pre-recorded video pitch.

5 finalists will be announced in May 2021.




Round three

Prototype your idea

Round three

Prototype your idea

The 5 finalists will continue to receive support from their Samsung and Digital Catapult mentors, as well as having the chance to attend workshops and coaching sessions to help them prepare for the final pitch day and beyond, covering:

  • Digital technologies (refresher)
  • Business development and planning
  • How to develop a prototype
  • Essential pitching skills




Showcase final ideas


Showcase final ideas

All 5 finalists will present a final prototype of their idea to a panel of experts from Samsung, Digital Catapult, and the wider industry, followed by a ceremony to crown the winner.


You must be between the ages of 16-25.

You can enter as an individual or as a team of no more than 5.

You must not have received financial support for your idea exceeding £2,000 prior to this competition to be eligible.

You must be a UK resident.

No, you can only enter one idea into the competition.

If you have more than one idea, we recommend you spend some time thinking about which you feel the most passion for and which one demonstrates the most creativity, feasibility and social impact.

If your entry is shortlisted it may be featured on our website, used within publicity materials and showcased at the finalists’ pitch day.

During the first round of initial entries, an expert panel from Digital Catapult will review all entries and shortlist 25 ideas.

In the second and final rounds, ideas will be reviewed by a panel that will include judges from Samsung and Digital Catapult, as well as other independent industry experts.

What you enter is up to you – an app a product or a service, what we are looking for is:

  • Technology - is your idea one that could use technology
  • Creativity - Does your idea display originality of thought?
  • Feasibility - How feasible is the idea with current technology and resources?
  • Social impact - What societal challenge are you addressing, how have you considered the needs of your intended target audience, and the potential of your idea to reach and benefit your target audience
  • Design thinking methodology - How have you used design thinking in developing your idea?

Following Round One, the 25 shortlisted ideas will be announced on 8th March 2021, and we will directly communicate the results to the successful entrants by email. Following Round Two, the 5 finalists who make it through to Round Three will be announced on 17th May 2021

As part of the competition Samsung will be offering workshops on design thinking, advanced digital masterclasses and business skills to equip participants with the tools and techniques to develop a winning idea.

If you are successful in the first round, you will need to be available to attend workshops and masterclasses exploring design thinking methodology and digital technologies in Round Two, held across March and April 2021.

If you make it through to Round Three, you will need to be able to attend further refreshers, masterclasses and coaching sessions throughout June 2021 covering digital technologies, prototyping, business and pitching skills, as well as the finalists pitch day in July 2021. Finalists will also need to be able to attend the awards ceremony on the same day.

Samsung will confirm exact dates once the semi-finalists have been shortlisted.

We will be closely monitoring the Government guidelines for COVID-19 and will always put the health and safety of participants above all. Where possible, workshops and events will be held in person in regional centres, as well as Samsung KX and the Digital Catapult office in London. If this is not possible, we will continue to hold them virtually and details will be offered to successful applicants in advance. 

No. You will retain the rights to any intellectual property surrounding your idea. Our role will be to help you develop your idea and connect you with industry contacts to help you take your solution forward.

Full Terms & Conditions for Solve for Tomorrow 2020 can be read here.

If you have any additional questions, or require further assistance, please email the Samsung Corporate Social Responsibility team on

Together for Tomorrow EnablingPeople Samsung logo

Solve for Tomorrow is a UK initiative that forms part of Samsung’s global commitment to education. We empower future innovators to achieve their full potential and become the next generation of leaders to pioneer positive social change #TogetherforTomorrow #EnablingPeople.

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Not a School

Not a School is an alternative educational experience that explores key issues within the 4 Solve for Tomorrow categories, with the help of some of the most inspiring experts around.

If you’re needing some inspiration or want to deep dive into the issues further before submitting your Solve for Tomorrow application, you can join the course for free on FutureLearn

Learn more