"Beauty & Brains"

2019 The Frame with QLED technology
The Frame TV is displaying art on the screen. The Frame TV blends in with the space perfectly to make the home décor look more beautiful.

* Electricity consumption occurs in Art Mode

Beautiful design that you can personalise with Art Mode and features QLED technology, with over one billion shades of colour for immersive TV viewing. Make a statement with the new Frame.

Art Fram Pattern

Enhance your home with art

The Frame Art Mode
The Frame TV is mounted on the wall in the living room and turned on in Art Mode. It is showing a piece of artwork that makes the space look beautiful.

Beautiful in every moment

The Frame Design
The Frame TV looks like an actual piece of art. It is mounted on the wall and is displaying fine art of various styles.

Experience brilliant colours of intelligent QLED TV technology

The Frame QLED
The screen displays a piece of art depicting a rainforest filled with various shapes and colorful flowers.

Find the perfect piece

The Art Store

Find artworks to display on your Frame by browsing the Art Store. Sign up for a free month-long trial today. Then, get unlimited access to artwork and photography from world-renowned galleries and beyond for just £3.99 a month.

Key Specifications

Choose yours

2019 The Frame

The first TV with the new Apple TV app
Largest collection of 4K content and all your catch up TV apps including Apple TV, NOW TV and BT Sport apps, only on Samsung

* Apple and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries.
* The content within the screen are simulated images and are for demonstration purposes only. Also available on selected 2018 models.
* Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

* Apple and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries.
* The content within the screen are simulated images and are for demonstration purposes only. Also available on selected 2018 models.
* Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

Introducing 2019 The Serif

The Serif is more than a TV. It’s a piece of iconic design that makes a bold statement, offering over a billion colours and shades.

* Wires not shown.