The answer to your
artistic style
The Frame goes beyond a standard television — it's a beautiful canvas that gives you the freedom to showcase your personal style through curated art and customisable designs that blend seamlessly with your decor.
Design
Refine your style, reimagine your space
Crafted to resemble a slim picture frame, The Frame blends effortlessly into your home. With the Wireless One Connect*, the usual clutter of cords and cables disappears, leaving only a clean, gallery-like aesthetic. Finish the look with a customisable bezel to match your style**.
- * Customisable bezels each sold separately.
- ** TV requires a separate power cable connection. Operating distance can vary depending on the usage environment.
Create your ideal TV in the virtual Design Studio
- * The artworks displayed on The Frame can be found in the Samsung Art Store.
- * Customizable Frame sold separately.
- * Supported Customizable Frame lineup may vary by country.
- * When used with Wireless One Connect, the TV requires a separate power connection.
- * Among The Frame lineup, only The Frame Pro is compatible with the Wireless One Connect. Please check product specifications and features before purchase.
Art
Turn Your TV into a Stunning Digital Art Display
Find stunning artwork to display from our 5,000+ piece collection in the Samsung Art Store. Or discover new pieces through Art Store Streams — a curated selection of 30 artwork delivered to you every month for free. From iconic masterpieces to modern designs, you're bound to discover works you love.
A vast collection of art awaits you in the Artwork Library
- * Art Store subscription required to access full selection. Fees apply to subscription service.
- * Art pieces in the Art Store are subject to change without prior notice.
- * Art Store may not be available in some countries.
- * Art Streams availability may vary by country. The time at which the 30 artworks are delivered each month may vary by region. The timing and frequency at which the 30 artworks are delivered may vary by region. The number of free artwork delivered is subject to change without notice.
Picture Quality
Stunning to look at. Brilliant to watch.
The Frame Pro is as powerful as it is beautiful. Equipped with a state-of-the-art Neo QLED display, it delivers brilliant visuals for what you love — from cinematic movies to high-speed sports and gaming. Experience entertainment with the clarity of a masterpiece.
See the art, not the reflection
Glare Free
The Frame’s Glare Free display keeps distractions to a minimum. By reducing reflections while preserving vivid colour and brightness, it delivers a stunningly lifelike picture where details stay pure and clear.
Samsung Vision AI
Easily discover art that reflects your taste
Samsung Vision AI Companion
Samsung Vision AI Companion acts as a private guide for The Frame. Whether you're asking for design ideas, style inspiration or local insights - it instantly delivers video and image responses, turning your discovery into a deeply personal experience.
- * Information based on current viewing is only available on Samsung TV Plus channels. Provides AI-created content, with accuracy not guaranteed.
- * Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognized.
- * Requires certain Bluetooth remote, sold separately on some models.
| table product |
|
|
|---|---|---|
| Screen Size | 85/75/65/55 | 65/55/43 |
| Design | Modern Frame Design | Modern Frame Design |
| One Connect box | Wireless One Connect Box | One Connect* |
| Art Mode | Yes | Yes |
| Art Store Streams | Yes | Yes |
| QLED | Neo QLED 4K | QLED 4K |
| Processor | NQ4 AI Gen3 Processor | NQ4 AI Gen2 Processor |
| Vision AI Companion | Yes | Yes |
| AI Motion Enhancer | AI Motion Enhancer Pro | N/A |
| AI Sound Controller | AI Sound Controller Pro | AI Sound Controller |
| Soccer / Football Mode | AI Football Mode Pro | AI Soccer / Football Mode |
| HDR (High Dynamic Range) | Neo Quantum HDR | Quantum HDR |
| Auto HDR Remastering | Auto HDR Remastering Pro | Auto HDR Remastering |
| table item cta |
*One Connect Box only available with 55” and 65” The Frame TVs
Shop Samsung Frame TV Accessories and Customisable Bezels
The Frame
Customisable Bezel
Studio Stand
Frequently Asked Questions
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What makes the Samsung Frame TV unique?The Frame pairs its signature Art Mode design with a Glare Free display that keeps reflections to a minimum without dulling colour or brightness, plus the Vision AI Companion, which can offer style inspiration and design ideas on request. It's this combination of art-first design and smart features that sets it apart from a standard television.
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How good is the Frame TV picture quality?Picture quality is built around the Glare Free display, which reduces reflections while keeping colours vivid and detail crisp, so the screen stays clear and lifelike even in bright rooms. Paired with QLED (or Neo QLED on The Frame Pro), it's designed to hold its own as a TV, not just as a display piece.
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Can I personalise Samsung The Frame with different bezels?Yes, bezels are interchangeable and sold separately in a range of colours and finishes, so the frame itself can be updated independently of the artwork on screen. It's a simple way to refresh the look without changing the TV or its setup.
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What is Smart TV Art Mode?Art Mode is the feature that turns the screen into a rotating display of artwork or photos whenever the TV isn't being watched, so it never sits as a blank screen. On top of that, The Frame's Vision AI Companion adds a layer of interactivity, offering suggestions and responses when you want them.
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Is The Frame a QLED Frame TV?Yes, The Frame uses QLED display technology, with The Frame Pro using Neo QLED for a further step up in brightness and contrast. Both are paired with the Glare Free display to keep the picture clear in a range of lighting conditions.
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Can The Frame display artwork when I'm not watching TV?Yes, that's the core idea behind Art Mode: when you're not watching, the screen shows artwork or photos instead of switching off. The Glare Free display helps this look convincing even in daylight, rather than reflecting the room back at you.
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What is a Samsung Artwork TV?It's the term used for TVs designed to double as a display piece, showing art or photography when not in active use rather than going dark. The Frame is Samsung's Artwork TV, built around this idea with features like Glare Free display and Art Mode.
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Is The Frame a good choice for modern homes?Its slim design and Glare Free display are built to sit comfortably in most interiors without looking like a typical television, and features like the Vision AI Companion add a layer of smart functionality suited to a connected home. It's flexible enough to suit both minimalist and more traditional spaces.
