The first TV to
become art

Art Store

Bring the beauty of a whole world of art into your home. Discover an exceptional range of artwork and photography in the Art Store.



The elegant Frame TV goes beyond the conventional by reflecting your style and fitting perfectly into your home.

4k uhd


Experience picture-perfect clarity with a highly-detailed colour expression. See your shows like never before.

Be inspired

See how others have brought the beauty of a whole world of art into their homes.

Choose yours

The elegant Frame TV goes beyond the conventional. Bring the beauty of a whole world of art into your home, and experience picture-perfect clarity with 4K UHD.

Your Frame TV has been added to the basket

Continue shopping to choose your Frame Bezel

Find an Experience Store near you

Search below to find a Samsung Experience store near you.

Key Specifications

* The key specifications vary by region and size.

Get more from your Frame TV

Make the most of your new Frame with our special offers on mounts, bezels and more.

    Accessories Bezel


Samsung Electronics (UK) Limited. Offer available to UK or ROI residents who purchase any new (i.e. not second hand) Samsung QLED TV or selected Samsung The Frame TV between 11.12.18 – 28.01.19 from (online only) or the Samsung concession at Selfridges, Oxford Street (in store only). Participants must retain all original packaging for the purposes of returning the QLED TV. If the original packaging is not retained, then the Participant will not benefit from the Offer. Claims under the offer must be made within 100 days of purchase. Full terms and conditions apply, see