The Frame 65” Art Mode Ultra HD certified TV

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Screen Type

Active Crystal Colour


Smart View/Smart Hub

SMART TV Feature



Buy The Frame now and
choose one of three
Bezels worth £199.

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The Frame

Designed for your space.

Introducing The Frame from Samsung — a revolutionary way to think about your TV. When you're not watching the brilliant Ultra HD TV, the Frame turns into a beautiful work of art on your wall. With an array of art, photography and custom frame bezels to suit every mood and style, The Frame TV goes beyond entertainment and becomes an expression of you.

Designed for your space

Add inspiration to your daily life

Art Mode

Sit back and imagine a beautiful TV that allows you to display artwork or your own photos with ease. Envision your home coming to life with The Frame.

Art Mode

An art collection in a single frame

Samsung Collection

Update your space or simply enjoy a different view by choosing artwork and photographs by outstanding artists. Browse through a body of work, specially curated for The Frame, and add culture to your daily life.

Samsung Collection

Access a new world of art any time

Art Store

Discover a wider art collection and more content in the Art Store. Whether you sign up for membership or make individual purchases, you gain access to an exceptional range of artwork and photography, spanning the classics to the contemporary.

Art Store

Frame your most-loved moments

My Collection

You can easily upload and exhibit your own photography — or a new family portrait. Simply send your photos to The Frame via your phone or a USB flash drive.

My Collection

Multiple ways to showcase your art

Mount layout & colour

Customising the presentation of your art to fit your space is simple on The Frame. Choose from different options to find the mount layout and colour that best compliments your pieces.

Mount Layout & Color

*Some mount layout options are only available through the mobile app.

Curate and Control from your Smartphone

Easily browse the artwork and content, and control The Frame from your mobile* through the SmartView app.

*Compatible with any Android or iOS smartphone

Curate and Control from your Smartphone

*Compatible with any Android or iOS smartphone

Looks like a picture frame

Frame Design

Because it looks like a real frame, The Frame enhances its surroundings, wherever it is.

Frame Design

Customise The Frame to suit your style

Customisable Frame Bezel

Pick the ideal customisable frame bezel* for your space, taste or artwork. Magnets make it simple to attach and detach for a different style.

*Each customisable bezel is sold separately.

Customizable Frame

*Each customisable bezel is sold separately.

Customizable Frame

The ideal way to appreciate art all day

Brightness Sensor

The Frame detects ambient light and automatically balances the screen's brightness and colour tone. Keep your art looking natural — the way it was meant to be seen.

Brightness - On
Brightness - off

Lifestyle Solution

No Gap Wall-Mount and Invisible Connection

Redefine your TV experience with Samsung lifestyle solutions. You have the freedom to put your TV where your lifestyle demands. The Near Invisible Cable and No Gap Wall-Mount keeps The Frame looking tidy and minimalist. It hangs flat against the wall with no unsightly wires or cords.

Lifestyle Solution

*No Gap Wall-Mount: Measured from rear end of the TV, the gap may differ based on the installation and wall type. *The ‘Near Invisible Cable' refers to a single, transparent optical cable connected to the One Connect Box integrating external device cables, but it does not refer to the power cable of the TV or cables connected to other devices such as sound bar.

Experience true colour and clarity

Ultra HD certified TV

The Frame is an Ultra HD certified TV displaying true colour and clarity. With over 17 million stunning colours, this Ultra HD certified TV makes the most of every pixel.


Watch details come to life

High Dynamic Range

The Frame allows both bright or dark scenes to be incredibly detailed with its HDR capabilities. Whatever you're watching, every image comes alive.


Smarter than ever


Quickly and easily adjust The Frame with the One Remote Control. It's easy to change the art, the settings and the channel. And you can access the Smart Hub to enjoy a variety of content.


Lifestyle Gallery

Lifestyle Gallery 01
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What is Tap view and how do I use it?

What is Tap view and how do I use it?See The Answer

What is the Smart Hub and how do I use it?

What is the Smart Hub and how do I use it?See The Answer

User manual & Downloads

*Terms and conditions apply.
Certain features with the Smart Hub may not be available without expressed consent regarding the collection and use of personal information. Content available through Smart Hub may vary among product categories, models and territories. Certain applications must be purchased and may not be available in all regions.