Samsung’s The Frame hanging on the wall with other picture frames

Meet The Frame, a TV Designed for Your Space

Aug 17. 2017

This is The Frame. It’s not just a TV.

The artistic addition to the 2017 Samsung TV lineup is more than just a TV. It’s Samsung’s The Frame, which not only provides the picture quality you expect from a Samsung UHD TV, but brings a personal touch wherever it’s placed, as it comes with a wide range of artwork available to display—or your own photos. The Frame is different from your everyday TV in more ways than just its artistic tendencies, too. It’s gorgeous to look at—on or off. So instead of adjusting the decor to the TV or trying to hide it away in a cabinet when it’s not in use, The Frame looks and hangs just like a real frame, so it enhances your interior. But make no mistake, it is a TV. In fact, the Frame is a 4K UHD TV, ensuring that what you see on screen comes through clearly and with vibrant, stunning color. Not only will movies and TV shows have brilliant hues, your art will too.

  • Samsung’s 4K UHD TV, The Frame expressing vibrant and stunning color
  • Samsung’s The Frame on the Samsung Art Mode displaying an artwork
  • Samsung’s The Frame on the Samsung Art Mode displaying a family portrait

The Frame will change how TV fits into your lifestyle

When you turn on The Frame for the first time, you experience the stunning picture quality of a Samsung 4K UHD TV. But tap the power button, and suddenly it’s a painting from your favorite artist. This is Samsung Art Mode, and on The Frame, it adds value and personality to the room. Simply select an artwork or photograph from the Samsung Collection or the Art Store.

The Samsung Collection is included with The Frame and has a range of 100 beautiful pieces from 37 different artists to put on display. So right out of the box, you have a wide choice of stunning art that you can browse through. And if you want more choice, you can check out the Art Store, which offers a membership service that grants you access to an even wider art collection. This membership allows you to enjoy artwork from famous galleries and museums from around the world, including SAATCHI ART, The Albertina, Magnum Photos, and more. So you can find artwork that can subtly (or dramatically) change your interior to your taste. Not to mention that with a variety of genres to choose from, whether you want photography or paintings, or abstract or landscapes, you’ll find old favorites and discover new pieces.

And personalizing The Frame isn’t only about choosing your favorite artists’ works to show on screen. You can add your own personal touch, as well. By plugging in a USB or uploading from your smartphone, you can display your own photos on The Frame’s large screen.* So that new family portrait you want to show off to anyone and everyone? You can do so on The Frame. And for an even more custom display, you’re able to adjust the way the art or your photographs are displayed with a range of mat layout and color options. You can arrange and rearrange to find the display you like best.

The Frame’s Invisible Connection hiding away the cables to harmonize with any interior design Brightness sensor of The Frame adjusting the screen brightness and saturation to match the ambient lighting for a very natural look Customizable frames available in wood or metal Samsung’s The Frame on the easel-like shaped Studio Stand

It’s easy to make The Frame suit your home

The Frame’s design was developed specifically to harmonize with any interior design. The No Gap Wall-Mount is what makes it hang like a real frame on your wall. There’s an imperceptible gap between the wall and The Frame, and the No Gap Wall-Mount makes it as easy to hang and adjust to be level. The Invisible Connection hides away the cables connected to The Frame to ensure that the area around it stays clean, just like a real frame. Simply plug your devices into the One Connect at the end of the Invisible Connection to keep a clear space.

When The Frame is in Art Mode, it has two sensors that ensure your art is shown as naturally as your other framed works, and only when you’re around. First the Brightness Sensor, which is on from the start for your convenience, adjusts the screen brightness and saturation to match the ambient lighting for a very natural look. And the Motion Sensor allows The Frame to shut its screen off while you’re not around, saving energy. The screen is turned back on when the sensor detects your presence, so you can instantly enjoy your art. This feature is turned off by default, but simple to switch on when you need it.

You can also change up the look of The Frame with custom frames. Available in wood or metal, they easily attach and detach with magnets, so it’s easy to swap out frames to suit your tastes or even the artwork on screen. Plus, if you’d rather have The Frame be a statement piece in your home, you also have the option of placing it on the Studio Stand. Its easel-like shape holds The Frame securely and presents it as if it is a work of art itself.

The Frame, designed for your space

You’ve crafted the design of your home with careful decisions to represent you and your lifestyle. Your choice in TV should do the same. That’s why the Frame adds value and personality wherever you place it, whether that’s the den, your bedroom, or the kitchen. A wide range of options allows you to customize The Frame to even further suit your style and blend in with your interior decor. It’s not just a TV, just as your house is not simply a house. It’s a reflection of you.

Topics : 2017 Samsung TV, Samsung The Frame, Samsung Frame TV, Samsung lifestyle TV, Samsung UHD TV, 4K UHD, No Gap Wall-Mount, Invisible Connection, Samsung Art Mode

  • *  Some USB flash drives or smartphones may not be compatible with The Frame.
  •   The gap is measured from the back of the TV and may differ based on the installation and wall type.
  •   The ‘Invisible Connection’ refers to a single, transparent optical cable connected to the One Connect Box integrating external device cables, but it does not refer to the power cable of the TV or cables connected to other devices such as sound bar.