Consumer Electronics


Dreams are boundless. Samsung Electronics constantly reinvents tomorrow to pursue happier and richer lives. We explore the territory of the unknown to discover potential and fulfill greater promise.


We continuously develop and expand strategic products in our Consumer Electronics division.
Since we first won top global market share in 2006, exceptional technology and innovative design have strengthened our unrivaled leadership in flat-panel TVs and monitors.
In the Home Appliance, we achieved remarkable growth by debuting inventive new products and differentiated design in the premium market.

Visual Display

With our new Lifestyle TVs, we will realize our vision ‘Screen Everywhere’ that unlocks limitless freedom for displays to be placed anywhere at home.

In 2016, our Visual Display released quantum dot TV and was globally recognized for its best-in-class picture quality, and our Serif TV ushered in a new design paradigm in the TV industry and elevated our position as an industry leader. The year 2017 is forecast to experience rapid growth in UHD TVs and curved TVs thanks to an increasing consumer awareness of high resolution and high picture quality. With an aim to provide the best-possible viewing experience to our consumers, we will launch the world’s first and only QLED TV that delivers 100% color volume, a newly emerging standard of picture quality measurement that can strengthen our leadership position in the premium TV market. Moreover, ‘The Frame’ which transforms any living room into an aesthetically-pleasing gallery, along with other diverse accessories equipped for each product line-up will enable us to cater diverse consumer preferences. Furthermore, 2017 Smart TV will allow customers to enjoy a wide spectrum of content on a single screen and feel the out-standing user experience by controlling their set-top box, game consoles, and almost all other peripheral devices on a single remote control.

Home Appliance

Brilliant innovation you never expected, but come to rely on at home, everyday.

Samsung Electronics is relentless in our efforts to deliver innovative products and experiences that maximize user convenience and make the lives of consumers better. In 2016, we saw an increase in sales throughout Asia in addition to revenue growth across premium appliance markets in North America, Europe, and Korea. Most of all, Samsung’s market share ranked first in the US, a key market for home appliance brands. This year, we launched innovative products that shifted market paradigms, like the FamilyHub refrigerator, AddWash washing machine, and WindFree air conditioner. They continue to garner positive feedback from our consumers. We also focused on strengthening and expanding our business with a new built-in lineup and system air conditioners. In 2017, we will continue to bring real value to consumers by launching differentiated products and technologies. Our ground-breaking and consumer-focused products will challenge routines and stereotypes, leading the market by delivering true innovation and convenience to our valued consumers. We will maintain our market leadership position with premium, innovative products like the FamilyHub refrigerator featuring advanced voice recognition technology that is guaranteed to improve family communication, the FlexWash washing machine which can support two simultaneous or separate washes of different clothing capacities and fabric types, and the WindFree air conditioner for staying cool without direct wind. In addition, we are continuing to invest in revolutionizing products and distribution methods for our high-growth, high-profit B2B business.

Image representing health and medical equipment

Health & Medical Equipment

Providing enhanced Access, Accuracy, and Efficiency, Samsung's diagnostic equipment aims to deliver new healthcare experience to medical professionals and patients.

We both develop and retail diagnostic imaging devices along with diagnostic ultrasound systems, digital radiography systems, mobile CT scanners, and in-vitro diagnostics that are available in a multitude of global medical institutions. In 2016, our premium mobile digital X-ray GM85 made its debut with unprecedented usability features: its compact design reduced its weight by 40% from existing models and its battery life was extended to significantly improve user convenience. This was all made possible through the combination of our advanced technology and design capabilities. In addition to this, Samsung presented diverse products in the market by using its own unique innovative technology, such as HS60 and HS50 that represent our high-end and mid-range ultrasound systems with distinctive high-quality imaging and intuitive design features, and the PT10V, a blood tester for animals with streamlined procedures and an expedited testing time. In April 2017, an upgraded version of the WS80A with Elite, featuring intelligent and accurate imaging software developed by long-established capabilities in OB/GYN, was released with an integrated diagnostic solution that supports life-long health for women. Our HS40 that targets the mass-market was also launched in the same month and was credited as a product design awardee honored at the ‘International Forum Design Award 2017’.