World Environment Day 2021:
#ReimagineABetterPlanet with Samsung

At Samsung Electronics, we understand the importance of not just designing innovative products and services with the environment in mind, but also of drawing awareness to one of our planet’s most pressing issues – environmental sustainability.

Which is why, this June we are launching a month-long celebration of sustainability initiatives, programs, and innovations to celebrate World Environment Day, a global day of sustainability awareness created by the UN Environment Programme that sees participation from people all around the world.

Encouraging people to embrace creative and sustainable solutions, Samsung is kicking off its month of sustainable celebration with the launch of Small World, a make-it-yourself cardboard collection to give packaging a second life, developed in collaboration with artist, Papersmith.

Putting a new spin on cardboard packaging

Since 2020, Samsung has been expanding its revolutionary Eco-packaging solution that lets you upcycle your TV product packaging into helpful home décor items. Inspired by the program’s easy-to-use dot matrix design as a fun and simple way for you to act sustainably, Samsung is commencing its month of eco-conscious activity with Small World, a program that provides you with even more creative ways of re-using cardboard boxes.

In order to bring the Small World program to life, Samsung collaborated with renowned Amsterdam-based paper artist AJ Smith, known as Papersmith, to create an astonishing art piece featuring buildings, animals, and plants – all built from the product packaging of Samsung TVs, Galaxy S21, Galaxy Buds Pro, and more.

What’s more, you can get involved at home through twelve downloadable prints of some of the characters featured in Small World.

Towards a better world
for all

This June, we are also highlighting our existing range of programs, initiatives, and products that support environmental sustainability, including our phone recycling program with Mobile Muster to breathe new life into end-of-life products.

When it comes to sustainability, every little bit counts

When it comes to sustainability, no effort is too small. We strive to incorporate environmental sustainability into everything we do. Our products are thoughtfully designed to minimise the impact on the environment during their entire lifecycle – from planning and manufacturing to consumption and recycling.

Stay tuned for more updates on Small World, the Eco-conscious idea contest, and more during this June’s month-long celebration of sustainability.

Share your sustainable creations with us on social tagging @SamsungAU and use the hashtag #ReimagineABetterPlanet for your chance to be featured!

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