Reach far beyond your imagination

* Wires not shown.

 A Cloud White model of The Serif sits on a black stand in a bright and elegantly simple living room, with an area rug, a stylish three-legged green chair, and large windows. The image on screen is Leaf Ambient Mode. A Cloud White model of The Serif sits on a black stand in a bright and elegantly simple living room, with an area rug, a stylish three-legged green chair, and large windows. The image on screen is Leaf Ambient Mode with clock ticking.
Once you have it, you’ll naturally
want to recreate both your home and lifestyle around it.
Once you have it, you’ll naturally want to recreate both your home and lifestyle around it. Once you have it, you’ll naturally want to recreate both your home and lifestyle around it.

Place it anywhere

2020 The Serif, white Samsung TV, is sitting on a tv stand in a living room with a sandy beach and clear ocean on-screen in a bright and elegantly simple living room with wooden floor and white colour wall. The Serif from 4 different perspectives demonstrate how amazing it can look from all different angles. In the first scene, we see a Cloud White model of The Serif on a black stand in a simple and elegantly styled room with the onscreen image being a bird’s eye view of a beach showing a wave as it meets the sand. The scene shifts to a man and a woman having fun preparing food on a kitchen island. A Cloud White model of The Serif is resting directly on the kitchen island in front of them, showing the Fabric pattern in Ambient Mode in a salmon color. The scene shifts again, and this time the back of a Cloud White model of The Serif is shown on a black stand in the foreground of an artist’s workshop. In the background to the right, a man is sitting next to a long worktable, playing with a dog. In the final scene, a Cloud White model of The Serif is on a black stand in the middle of a bright and airy room, with its back to the window. The onscreen image is a beach showing a large wave meeting the sand and a surfer on his board paddling out to the ocean.

Fits wherever you place it

Unlike conventional TVs that belong next to the wall, The Serif looks beautiful from front to back, side to side and can sit anywhere in your room--even right in the middle of your space. No matter where you put it, The Serif blends perfectly to its surroundings. Even without a stand, it goes almost anywhere and blends in with the décor like a piece of art—on a table, on a shelf, or right on the floor.

Design like no other

Want your living room to match your lifestyle? Then start with a TV that matches your style. The Serif—one of a kind.

Four closeups of a Cloud White model of The Serif is showing the stylish TV design with iconic 'capital I' design from all angles. Four closeups of a Cloud White model of The Serif demonstrate the uniqueness of the iconic 'capital I' design and how great it looks from all angles. First from the top, then the profile, and finally, the back together next to a front angle of the right profile. As the video plays, each of the four images either rotates or shifts slowly to show a slightly different perspective.

Iconic design
Talk about how you can
decorate your space

Imagined by award-winning designers the Bouroullec Brothers, The Serif is a beautiful TV. With its signature ‘I’ profile, it looks stunning from any angle and will feel at home in any space.

Add Nature’s beautiful inspiration

No more blank screen ruining your décor when your TV is switched off. Ambient Mode+ turns it into a digital canvas for displaying beautiful images and useful information. And now you can choose from two exclusive patterns in a striking leaf or textured fabric design. Both are exclusively created for The Serif by the Bouroullec brothers*.

*Some features of Ambient Mode require a compatible Android or iOS phone.

Go beyond TV entertainment

* Background feature accuracy may vary based on TV location, dependent on wall designs, patterns, and/or colours.

Colour makes all the difference

Your space deserves a touch of colour.
Choose from the Serif’s signature natural
Cloud White, which brings an element of
uniqueness, or the all-new Cotton Blue.

The perspective view of a Cloud White and Cotton Blue The Serif displayed in its corresponding coloured background to emphasise the availability of the product colour. The perspective view of a Cloud White and Cotton Blue The Serif displayed in its corresponding coloured background to emphasise the availability of the product colour.

Create your own style
with The Serif

Here’s some ideas for how The Serif can look
in your home, either melting in neatly with
your existing décor or as the centerpiece of
the ensemble.

Choose a size
Pick a color
Create your lifestyle

The Serif 43"

The profile of a Cloud White The Serif 43" is shown from the left side. The profile of a Cotton Blue The Serif 43" is shown from the left side.
CLOUD WHITE
Capacity
Capacity

The Serif 49"

The profile of a Cloud White The Serif 49" is shown from the left side. The profile of a Cotton Blue The Serif 49" is shown from the left side.
CLOUD WHITE
Capacity
Capacity

The Serif 55"

The profile of a Cloud White The Serif 55" is shown from the left side. The profile of a Cotton Blue The Serif 55" is shown from the left side.
CLOUD WHITE
Capacity
Capacity

The Sero
Mobile Entertainment, better on TV

The Sero
Mobile Entertainment, better on TV

The Sero Mobile Entertainment, better on TV The Sero Mobile Entertainment, better on TV

The Frame. TV when it’s on, art when it’s off

The Frame. TV when it’s on, art when it’s off

The Frame. TV when it’s on, art when it’s off The Frame. TV when it’s on, art when it’s off

More TVs
for your lifestyle

More TVs
for your lifestyle

Three lifestyle TVs displayed : The Frame hanging on the wall, The Serif standing on its metal detachable floor stand and The Sero standing in vertical mode. Three lifestyle TVs displayed : The Frame hanging on the wall, The Serif standing on its metal detachable floor stand and The Sero standing in vertical mode.

* For the Smart functions, compatible devices or phones required.