The Frame

FIND YOUR FRAME

Discover the award winning The Frame TV

“The Frame Classy is an artistically designed display that adds an elegant touch to any space with real metal frame selections. It provides a superior viewing experience on its cinematic QLED quality when the TV is on and transforms into an artwork when it is off”

Design Award 2023 logo Design Award 2023 logo
The frame TV 2023 The frame TV 2023

TV when it's on.
Art when it's off.

Art Mode

When you’re not watching TV, The Frame transforms into a blank canvas to display a gallery of over 2,500 iconic works of art from world-renowned institutions* - or your very own photography.

Learn more about The Frame’s Art Mode

*Separate Art Store subscription and Samsung Account required to access full selection of artwork. Art pieces in the Art Store are subject to change without prior notice.

A list of art galleries and museums around the world are listed. A list of art galleries and museums around the world are listed.
A list of art galleries and museums around the world are listed. A list of art galleries and museums around the world are listed.

Masterpieces brought to life
on a glare-free canvas

2 versions of the same artwork are shown - one in conventional display that has light reflections, and the other in Matte Display. The Glare Free logo is shown that says Reflection Glare UGR<10, Discomfort Glare UGR<22, Disability Glare UGR<34. 2 versions of the same artwork are shown - one in conventional display that has light reflections, and the other in Matte Display. The Glare Free logo is shown that says Reflection Glare UGR<10, Discomfort Glare UGR<22, Disability Glare UGR<34.
2 versions of the same artwork are shown - one in conventional display that has light reflections, and the other in Matte Display. The Glare Free logo is shown that says Reflection Glare UGR<10, Discomfort Glare UGR<22, Disability Glare UGR<34. 2 versions of the same artwork are shown - one in conventional display that has light reflections, and the other in Matte Display. The Glare Free logo is shown that says Reflection Glare UGR<10, Discomfort Glare UGR<22, Disability Glare UGR<34.

Matte Display

Watching a midnight drama or a dramatic artwork? Luckily, The Frame’s ground-breaking Matte Display absorbs glare  – so even in bright light, you’ll be watching the drama, not yourself.

Learn more about The Frame’s QLED Tech

*Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.

Style it your way

Bezels of various colors are being snapped into The Frame to show that they are interchangeable. Bezels of various colors are being snapped into The Frame to show that they are interchangeable.

Customisable Bezels*

Designed to look just like the edges of a picture frame, it's never been easier to customise The Frame TV to work with your taste, space or simply the artwork on display.

Learn more about The Frame’s Design

*Customisable bezels each sold separately.

Modern-styled bezels in white, brown, beige and dark brown are on display. Bevelled frames are also on display in white and brick red. Modern-styled bezels in white, brown, beige and dark brown are on display. Bevelled frames are also on display in white and brick red.

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Discover the ideal size for your home

The Frame 85"
(2024)

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The Frame 85" (2024) The Frame 85" (2024)

The Frame 75"
(2024)

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The Frame 75" (2024) The Frame 75" (2024)

The Frame 65"
(2024)

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The Frame 65" (2024) The Frame 65" (2024)

The Frame 55"
(2024)

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The Frame 55" (2024) The Frame 55" (2024)

The Frame 50"
(2024)

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The Frame 50" (2024) The Frame 50" (2024)

The Frame 43"
(2024)

SEE THE DETAILS
The Frame 43" (2024) The Frame 43" (2024)

The Frame 32"
(2023)

SEE THE DETAILS
The Frame 32" (2023) The Frame 32" (2023)
A blue painting in shown, surrounded by four different coloured frames A blue painting in shown, surrounded by four different coloured frames
DESIGN
Three different paintings are shown, one after another Three different paintings are shown, one after another
ART
A painting of orange flower on dark background in white frame A painting of orange flower on dark background in white frame
QLED TECH.
A dark painting on dark easel A dark painting on dark easel
ACCESSORIES
NEXT Design

  • 1. Does the Samsung The Frame TV burn out?

    No, Samsung The Frame TV is designed to display your favourite photos and artwork for long periods of time, without the risk of pixels burning out. In fact, for extra peace of mind we have 10 year screen burn warranty in place for all of our The Frame TVs*. *Participants must register for the 10 year screen burn warranty within 90 days of purchase, T&Cs apply.

  • Not only does The Frame TV seamlessly fit into its surrounding thanks to its slim frame design, The Frame TV is also designed to display art and photos when in Art Mode, allowing you to turn your TV in a vocal piece of décor within your home. All of this whilst still having great QLED picture quality and top sound.

  • The Frame TV is built with motion sensor technology, meaning that the TV will display your chosen photography or artwork when you’re in the room and automatically turn itself off when you leave to save energy.

  • Absolutely! You can display your own photos easily with My Photo feature that lets you upload and exhibit your own photography on your The Frame TV. And with the customisable bezel frames you can personalise your TV based on your own style and preference. Shop The Frame customisable bezels here.
  • * Customisable frame bezel and other accessories sold separately.
  • * Images are simulated for illustration purposes only. Appearance, design, and GUI(Graphic User Interface) specifications not affecting product performance are subject to change without notice.
  • * Actual products including remote control may differ from image shown. Please see our product gallery.
  • * Samsung Account required to access our network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI

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