2024 98" DU9000 Crystal UHD 4K HDR Smart TV

*Samsung TV has been ranked No.1 selling TV Brand for 18 consecutive years by Omdia.

Top 4 Features

Supersize Picture Enhancer

AI-powered enhancements for super large screen

Motion Xcelerator 120Hz

Get motion clarity for games up to 4K 120H

Samsung Tizen OS

Upscale your entertainment with Samsung Tizen OS

Object Tracking Sound Lite

Sound that tracks the action on-screen

Playing video Playing video

*Upscaling may not apply to PC connection and Game Mode.

*Supports VRR/4K@120Hz as specified in HDMI 2.1. Not applicable to 50".

*Samsung account required to access our network-based smart services and apps.
**Samsung TV has been ranked No.1 selling TV Brand for 18 consecutive years by Omdia.
***Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

Samsung TV Plus

Entertainment for every day. Always for free.

Watch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on demand entertainment like The Jamie Oliver Channel and The Graham Norton Show.  Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.

*Samsung account and internet connection required.

Playing video Playing video

*Compatible Samsung Soundbar required.

Picture Quality

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The Samsung Crystal UHD Processor 4K chip is on display in the middle amidst many colorful plates and ornaments.

The Samsung Crystal UHD Processor 4K chip is on display in the middle amidst many colorful plates and ornaments.

Crystal Processor 4K

Upgrade the picture and sound quality

Think of the processor as the brain of the TV. This processor works in the background to boost the quality to 4K detail and optimise the sound depending on what's playing. Streaming movies or watching live sport, you’ll feel part of the action.

Layered screens depict 4K Upscaling at work. Light ripples through the layered screens to optimize the picture at the forefront. The details of a palm tree, skateboard and shoes of a skateboarder in a scene are upscaled to great clarity.

Layered screens depict 4K Upscaling at work. Light ripples through the layered screens to optimize the picture at the forefront. The details of a palm tree, skateboard and shoes of a skateboarder in a scene are upscaled to great clarity.

4K Upscaling

Watch your favourite content in 4K

Whether you are watching your favourite YouTube videos or streaming the latest boxset, experience everything you love in near 4K picture quality thanks to powerful 4K upscaling.

*Upscaling may not apply to PC connection and Game Mode.

PurColor

Shows your content's true colours

Samsung's PurColour improves the quality of any image, uncovers hidden details, and helps show your content's true colours. See impressive colour, every time you watch.

Contrast Enhancer

Enhanced depth and colour

Enjoy striking images with enhanced depth and colour contrast ratio.

HDR powered by HDR10+

See depth and detail in every scene

HDR - or High Dynamic Range – opens up previously hidden depth and detail in the lightest and darkest scenes. HDR is the range from the lightest to the darkest areas of the picture, and the wider the range the more lifelike the image.

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Sound

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A person on a motorcycle is zipping past from one side to another. Built-in speakers follow the sound of the motorcycle as it moves.

A person on a motorcycle is zipping past from one side to another. Built-in speakers follow the sound of the motorcycle as it moves.

Object Tracking Sound Lite

Sound that tracks the action on-screen

Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.

Soundwaves beneath the TV change in shape as the TV sound adapts to the news, orchestra and basketball game being displayed.

Soundwaves beneath the TV change in shape as the TV sound adapts to the news, orchestra and basketball game being displayed.

Adaptive Sound

Enjoy sound perfected to what you're watching

Whether you're watching dialogue, sports, the news or the latest blockbuster - your audio needs are different. Adaptive Sound recognises the content on screen and adjusts the sound to what you're watching.

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Elevate your sound experience

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Cinematic Q-Series Soundbar

3D surround sound for the ultimate cinematic experience

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Ultra Slim Soundbar

Impossibly slim and packed with powerful sound

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Essential B&C-Series Soundbar

Hear more than just TV sound

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Gaming Experience

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Gaming Hub

Where gaming comes together. No console required.*

Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place.* With no downloads, storage limits or console required, just turn on your TV and play.

*Samsung account, internet connection, additional gaming service subscription and compatible controller required. Gaming Hub not available in Republic of Ireland.

An action game is playing onscreen, with the Game bar onscreen at the bottom. The player selects Game Genre, Virtual Aim Point, Screen Ratio, then Minimap Zoom. The First Descendant game logo is on the top.

An action game is playing onscreen, with the Game bar onscreen at the bottom. The player selects Game Genre, Virtual Aim Point, Screen Ratio, then Minimap Zoom. The First Descendant game logo is on the top.

Game Bar

Optimise your gaming experience

The advanced Game Bar* lets you quickly optimise your gameplay—whether that’s switching aspect ratios, checking input lag, activating virtual aim point or minimap zoom. Choose to play at wide 21:9 or ultrawide 32:9 aspect ratios and see more of your surroundings at once.

*Applicable to console and PC Gaming only. Some titles may not support this feature.

Two screens with the Auto Low Latency Mode On and Off during gameplay. As jump is pushed on the controller, the character on the screen with the feature On jumps faster than it does on the screen with the feature Off.

Two screens with the Auto Low Latency Mode On and Off during gameplay. As jump is pushed on the controller, the character on the screen with the feature On jumps faster than it does on the screen with the feature Off.

Auto Low Latency Mode (ALLM)

Knows when you're ready to play

Never miss an overtaking move in your favourite racing game thanks to incredibly low input lag. Your TV knows when you're ready to play so it automatically switches to minimise input lag.

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Tizen OS

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Multiple Voice Assistants

Control your TV with your favourite Voice Assistant

Control your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. The possibilities are endless – you just need to ask.

*"Bixby/Alexa built-in**Samsung account required. Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates."

Samsung Daily+

Manage your daily activities

Samsung Daily+ brings together apps such as SmartThings, Workspace and Samsung Health so that you can easily manage your daily activities and lifestyle from the comfort of your TV.

*Samsung account and internet connection required.

SmartThings

Control your smart home from your TV

From game consoles and smart lighting, to speakers and 1000s of smart devices, Samsung Smart TV gives you control at the touch of a button*. You can even monitor home cameras, or see who’s at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected.

*Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices.

Multi View

See it all at once, on the big screen

Never miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen *. Handy if you want to keep an eye on the football score whilst watching a movie.

*Samsung account, internet connection and compatible mobile device required.

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Security & Conscious Living

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Samsung Knox Security

Your privacy. Secured.

Samsung Knox ensures that confidential and sensitive data stays safe, with multi-layered security; automatic blocking of harmful attacks; and constant audits, updates and monitoring*. It even protects all the Home IoT devices connected to your TV**. It's your privacy, secured.

*Security software update is guaranteed for at least three years from product launch. Latest software update is required.
**Must be connected to Samsung TV via SmartThings.

SolarCell One Remote

Control all your devices with one solar-powered remote

Consciously crafted, the universal remote can control all of your compatible devices. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries*.

*Must be charged via USB C cable (sold separately) if battery is fully drained.

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.

AI Energy Mode

Monitor and reduce your energy consumption*.

Save energy* with AI Energy Mode and SmartThings**. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room*** to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.

*Energy saving may vary according to model, viewing conditions or types of content. Does not work with gameplay or viewing priority modes. Energy savings based on internal test results and may vary.
**Requires SmartThings app, Internet connection, and SmartThings enabled devices.
***Adaptive Brightness will not operate in environments exceeding 80 lux.

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