Bespoke AI Front-Load Washing Machine Series 9 AI Home 9kg
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Features
Wash more efficiently
Wash for less
A-55% Extra Energy Efficiency
The Samsung washing machine is highly energy efficient and even exceeds the minimum energy efficiency requirements for the A Grade rating by up to 55%*. Advanced technologies enhance the washing performance and reduce the wash time, which reduces its energy use.
Simply intuitive
AI Home
Enjoy a simple way to wash. AI Home acts as an intuitive control center, offering clear information and touchscreen control. It also personalises your washing by remembering your habits, suggesting cycles* and displaying timely information. And, after washing, it provides a laundry report**.
Intelligently thorough
AI Wash
Wash clothes thoroughly with less water and detergent. AI Wash senses the weight of the fabric and the level of soiling. It then adjusts the water and detergent and the soaking, rinsing and spinning times. By analysing the amount of detergent used in the last 10 cycles, it can reduce detergent use up to 15%*.
Do the SmartThings at Home
Hygiene
Performance
Convenience
How to measure
Your privacy. Secured
Secured by Knox
Enjoy peace of mind with high-level IoT security. This product is protected by Knox technology to keep data safe. It has been awarded the highest 'Diamond' grade rating(1) in an IoT Security verification by UL Solutions(2).
1. There are 5 grades of UL Verified IoT Security Rating ranging from Bronze, Silver, Gold, Platinum to Diamond, with each level signifying increasing resistance to hacking and enhanced levels of security for smart home appliances. 2. UL Solutions is a global leader in applied safety science and delivers product testing, inspection, and certification services.
FAQ
Rated Class A, it delivers up to 55%* improved efficiency over the category baseline. It uses water and power based on load type, helping reduce energy. This efficiency supports users seeking lower long-term energy use.
*Based on Samsung internal testing. The energy consumption of this 9KG model is EEI 21.8, which is 55% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9KG models). Energy ratings tested with Eco 40-60 program, 55% savings tested with Eco 40-60 program.
AI Wash senses weight, fabric and soil level to adjust water, detergent and cycle settings automatically. This ensures thorough cleaning with less waste. It simplifies daily laundry by removing guesswork and supports consistent fabric care and cleaning quality.
[AI Wash] *Based on internal testing using WW9000B model's Cotton cycle with 2kg of delicate fabric (Blouse, slip Lingerie) compared with a conventional WW5000T. Results may vary depending on the clothes and environment. **Fabric sensing uses an AI algorithm to sense 3 fabric types (Cotton, Delicates, Towels) for loads up to 2kg. A turbidity sensor operates for all weights. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together. *** Compared to a regular Samsung auto dispenser, which is set to dispense the recommended amount of detergent. Based on the continuous analysis of the amount of detergent used in the last 10 cycles. Actual results may vary depending on individual use.
Yes. Super Speed 39 completes light loads in about 39 minutes. These fast options help users manage urgent laundry efficiently without sacrificing washing performance or garment care.
[Super Speed] * Based on using Super Speed at the default settings with a 5kg load.
AI EcoBubble activates detergent rapidly to create bubbles that penetrate fabrics at low temperatures. This protects fibers, reduces fading and cleans effectively with less heat. It is suitable for users wanting gentle care for delicates or frequently worn items.
Drum Clean+ removes up to 99.9% of odor-causing bacteria without detergent. The washer also notifies users when cleaning is required. This maintains internal freshness, prevents buildup and keeps washing performance consistent over long-term use.
[99.9%] * Based on the Intertek test report for the Hygiene Steam course. Removes 99.9% of Staphylococcus aureus and Escherichia coli. Individual results may vary. ** Based on the Intertek test report for the Hygiene Steam course.
Wi-Fi enables SmartThings control for remote start, status updates, energy monitoring and tailored cycle suggestions. AI Energy Mode helps reduce power use. These features support flexible laundry management and seamless integration into connected home systems.
The Digital Inverter Motor offers efficient, low-noise operation and is supported by a 10-year warranty. Its durable design reduces vibration, improving overall machine stability and lifespan. This reliability lowers long-term maintenance concerns for users.
Yes. Programs for Delicates, Baby Care, Wool and Bedding use controlled spin and temperature patterns. AI- adjustments help protect fibers and maintain fabric quality. This versatility suits households with varied clothing care requirements.
The WF90F09 combines AI Wash, AI EcoBubble, SmartThings and energy savings in one system. Many washers clean well, but few offer this level of automation, speed and long-term warranties. It delivers smarter laundry, lower energy use and reliable performance.
Specifications
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Washing Capacity (kg)
9.0 kg
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Bubble technology
Bubble technology
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Energy Efficiency Class
A
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Net Dimension (WxHxD)
600 x 850 x 600 mm
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Net Weight
75 kg
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Washing Capacity (kg)
9.0 kg
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Body colour
Dark Silver
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Door
Black Deco + Glass
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Panel Display
7" Touch LCD
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Energy Efficiency Class
A
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Energy Consumption (100 cycles)
22 kWh
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Water Consumption (cycle)
50 L
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Duration of the Eco 40-60 (H:MM)
3:48
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Spin Efficiency
B
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Noise Emission Class
A
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Noise Level (Spin)
72 dB
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AI Home
Yes
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AI Wash
Yes
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AI EcoBubble
Yes
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AI Energy Mode
Yes
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Add Garments
Yes
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Auto Dispense
Yes
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Bubble Soak
Yes
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Bubble technology
Yes
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Child Lock
Yes
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Delay End
Yes
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Door Lock
Yes
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Drum Clean+
Yes
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Drum type
Swirl
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Intensive
Yes
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Language Setting
Yes
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Motor
DIT
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My Cycle
Yes
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Pre Wash
Yes
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Smart Control
Yes
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Spin Speed
1400 rpm
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Super Speed
Yes
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Eco 40-60
Yes
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AI Wash
Yes
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Super Speed
Yes
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Quick Wash 15'
Yes
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Active Wear
Yes
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Baby Care
Yes
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Bedding
Yes
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Cloudy Day
Yes
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Cotton
Yes
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Colours
Yes
-
Delicates
Yes
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Denim
Yes
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Drain/Spin
Yes
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Drum Clean+
Yes
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Hygiene Steam
Yes
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Less Microfiber
Yes
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Mixed Load
Yes
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Outdoor
Yes
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Rinse + Spin
Yes
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Shirts
Yes
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Silent Wash
Yes
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Synthetics
Yes
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Towels
Yes
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Wool
Yes
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Net Dimension (WxHxD)
600 x 850 x 600 mm
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Net Weight
75 kg
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Gross Dimension (WxHxD)
670 x 890 x 688 mm
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Gross Weight
77 kg
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Full Depth Including Protruding Part
630 mm
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WiFi Embedded
Yes
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SmartThings App Support
Yes
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Security Update Period (At least 5 years from launch of product)
31 December 2030
Reviews
Bespoke AI Front-Load Washing Machine Series 9 AI Home 9kg
- Customers praise thorough cleaning results, fast cycles, and efficient spin performance that exceed expectations, even with heavy loads
- Most appreciate the near-silent operation, premium design, and intuitive touchscreen interface with seamless app integration
- Many highlight AI-driven programs that learn and adapt, plus auto-dispense features that reduce detergent waste and energy costs
- Some report mechanical issues including drum wobble, error codes, or temperature inconsistencies within weeks of purchase
- Several mention unhelpful support experiences, though most remain satisfied with the machine's core functionality and smart capabilities
Reviews with images & videos
Filters
Relevancy sort puts the best reviews at the top. We look at things like helpfulness votes, latest review, pictures and other traits that readers look for in their reviews.
Filters
29 Reviews
2026-04-14
Stogursey, Somerset, England.
Samsung
Thank you for taking the time to provide such a detailed and insightful update to your original review. We’re delighted to read that your Series 9 washing machine has been performing very well after almost three months of use, and we truly appreciate the depth of technical investigation you carried out to identify the root cause of the temperature behaviour you observed. Your findings regarding the impact of AI Energy on heating performance are incredibly valuable and clearly explained. That said, we’re sorry to read about your experience when contacting Samsung Customer Support. This is certainly not the level of service or product knowledge we aim to provide, and we fully understand how disappointing this must have been, particularly given your clear communication and technical background. We’re pleased to read that, after adjusting the settings, the appliance is now operating exactly as expected and that everything, including Bixby, is working perfectly for you. Your experience highlights how powerful these features can be when fully understood. We’ll be sure to pass your feedback along so we can continue to improve the high level of service we strive to provide. If there’s anything else you’d like to discuss, you can reach out to our Support Team, who are always happy to help. You can contact us on 0333 000 0333, and we’re available from 8am–8pm Monday to Friday and 9am–6pm Saturday and Sunday. Alternatively, you can get support online here: https://www.samsung.com/uk/support We’re sure your washing machine will serve you well for many years to come, especially with the excellent level of understanding you have of its features and settings. ^DD at Samsung Support
2025-11-01
Scotland
CX
We have loved reading your excellent review of the Samsung Series 9 Bespoke Washing Machine, Sviatoslav. It's absolutely brilliant to hear that you're enjoying our super innovative technology and all of the fantastic features that this model has to offer. EcoBubble is amazing and provides so many benefits, from energy savings to hygiene, and exceptional care for your fabrics. Meanwhile, Hygiene Steam removes up to a gigantic 99.9% of bacteria and allergens, while Auto Dose eliminates the need to manually measure detergent for every single load and stores enough detergent for up to 34 loads! SmartThings connectivity ensures a centralised, remote, and more intelligent management of your laundry tasks, and operation remains quiet thanks to our advanced Digital Inverter Motor technology. We always use top-quality materials, emphasising durability, longevity, and hygiene. We appreciate your feedback and ideas regarding materials, and we will be sure to take this on board! Thank you for taking the time to share your review! ^EW at Samsung Support
2025-10-25
Essex
Samsung
We are disappointed to see you are having issues with your washing machine! Our colleagues will do everything they can to resolve any issues you are having with your appliance, and if those steps are not resolved, we will look into arranging a repair for you. If you have email confirmation that you have successfully registered the 5-year extended warranty, our colleagues will get any repairs arranged in accordance with your warranty. Please reach out to our Support Teams again who will be on hand to get all this sorted for you. You can find their contact details and opening hours here: https://www.samsung.com/uk/support/contact/ ^LB at Samsung Support
2026-03-31
Gloucester
Samsung
We appreciate you taking the time to share your comments and feedback on your Bespoke AI Front‑Load Washing Machine Series 9 AI Home, Doe. While we’re pleased to hear that you see potential in the appliance and that the cycles and features have been good overall, we understand your concerns regarding the noise. We note that an engineer removed the transit padding, which resolved the initial squeaking sound, but this has unfortunately resulted in an unwanted knocking noise. We’d like to share the link below, which includes a series of helpful steps you can take to help reduce noise from your appliance: https://www.samsung.com/uk/support/home-appliances/my-washing-machine-is-noisy-vibrating-how-can-i-make-it-quieter/ If the guidance above doesn’t help, we’d still recommend keeping in contact with our Home Appliances specialists, who will be able to assist you further. For future reference, our full contact details and operating times can be found here: https://www.samsung.com/uk/support/contact/ ^CL at Samsung Support
2025-08-21
Woking england
CX
Congratulations on your new Series 9 Washing Machine, what a great decision you made. ^CH at Samsung Support
2025-11-05
Samsung
Thanks for taking the time to leave a review of your Bespoke AI Front-Load Washing Machine Series 9 AI Home 9KG. We're sorry to hear that the washing machine stopped functioning. We ask that you contact us again so that we can look into this and assist. You can find our operating hours and contact us here: https://www.samsung.com/uk/support/contact/ We hope to hear from you soon. ^KF at Samsung Support
2025-12-10
CX
We are disheartened to see you are having issues with the noise on your Washing Machine. With the Digital Inverter Motor, we know you can get peace and quiet whilst your machine works hard to give you the ultimate performance. Check out this great guide which should help get to the bottom of this: https://www.samsung.com/uk/support/home-appliances/why-is-my-washing-machine-making-noises-and-how-to-fix/ If you are still having issues, our helpful Support Teams are on hand to help. You can find their contact details and opening hours here: https://www.samsung.com/uk/support/contact/ ^LB at Samsung Support
2026-04-07
Samsung
We’re so sorry to read about your experience with your washing machine, Johnbo. We aim to provide excellent customer satisfaction, and we regret that this has not met your expectations. The loud scratching noise and excessive drum movement you’ve described are certainly not consistent with the expected performance of the Series 9 AI Home washing machine. These models are engineered to deliver stable, low‑noise operation, so symptoms like this would usually indicate that something isn’t functioning as intended. We also understand your concerns regarding the build quality and the overall feel of the product not matching expectations. Feedback like this is taken very seriously, as these machines are designed to meet a premium standard in both performance and durability. Please be assured that we will pass your comments on to the relevant team for internal review. As the fault developed shortly after delivery, this would require inspection by an authorised engineer to determine the underlying cause. We also regret that the level of support and communication you received did not meet your expectations, and your feedback on this has been noted. We sincerely value your feedback, as it helps us improve both our products and our service for our valued customers. ^HB at Samsung Support
2025-04-15
CX
We're so glad to hear that our Series 9 Washing Machine is simplifying your routine! The convenience of automatic detergent dispensing and real-time monitoring through the SmartThings app is all about making laundry effortless. We design our appliances with smart innovation in mind, helping you save time while ensuring your clothes come out perfectly clean. Thanks for sharing your experience and the five stars! ^CH at Samsung Support
2025-08-17
Market Harborough, Leicestershire
CX
We appreciate the time you’ve taken to let us know your wonderful feedback, and we’re thrilled to know you’re loving your Bespoke AI Front-Load Washing Machine Series 9 AI Home! ^LB at Samsung Support
2025-10-31
CX
Fantastic to see how much you are enjoying your Series 9 Washing Machine! It stays put during the spin cycle, with top quality heavyweight materials, and features an incredible range of connectivity options. AI ensures that your clothes are cleaned to perfection, and the stylish design ensures that this appliance fits in perfectly to your home. There's so much to love! ^SK at Samsung Support
2026-04-28
2025-05-05
Luton
CX
We're thrilled to see that you are loving your Series 9 Washing Machine! This appliance is packed full of features that ensure your laundry gets the five-star treatment with every wash. Not to mention, the A grade energy efficient rating means that this machine looks after your pockets in more ways than one. Keep enjoying! ^SK at Samsung Support
2025-07-07
Fife Scotland
CX
You're very welcome, Liz, and it's fantastic to see that you're not only a fan of our range of appliances, but that your Series9 Front Load Washing Machine is giving you the same levels of excellence as your TV and Fridge-Freezer. Thanks to the SmartThings app, you'll have most of the guess work taken out of your laundry days making them more efficient. ^DB at Samsung Support
2026-01-20
Samsung
Thanks for taking the time to leave a review of your Bespoke AI Front-Load Washing Machine. We're happy to hear you are loving using the washing machine and that is it working perfectly. We hope you continue to enjoy! ^KF at Samsung Support
2025-09-24
CX
We appreciate the time you’ve taken to let us know your wonderful feedback, and we’re thrilled to know you’re loving your Washing Machine! ^LB at Samsung Support
2025-04-21
Kilmarnock Ayrshire Scotland
CX
We're thrilled to see how much you are loving your Series 9 Washing Machine! The 9KG capacity means that you can reduce laundry loads, and this efficient machine can clean your laundry perfectly. This appliance is enriched with useful tech, such as Wi-Fi connectivity, which helps keep you in control, even when you aren't at home. You'll be enjoying this epic machine for years to come! ^SK at Samsung Support
2025-09-24
CX
Thanks for taking the time to leave a review of your Bespoke AI Front-Load Washing Machine, Martinos. We're sorry to hear that the device has not met your expectations. We will pass on your feedback about this. If the device is experiencing issues again, we ask that you get in touch with us so that we can look into this and assist. You can contact us here: https://www.samsung.com/uk/support/contact/ We hope to hear from you soon! ^KF at Samsung Support
2026-05-20
Cumbria
Samsung
We are over the moon to see how much you are loving your spectacular Washing Machine! Thank you for your loyalty to us, and we'll continue to wow you for years to come! It is packed full of awesome features, and with AI Home, and AI Wash, you can get the best experience you'll ever witness, and you will take the chore out of washing in no time! Not only that, but it is full of more possibilities than ever before, and can watch YouTube and Spotify straight from the machine thanks to the huge 7" display! Along with the outstanding Digital Inverter Motor, you'll get peace and quiet whilst your machine works hard to give the best performance! ^LB at Samsung Support
2026-06-16
Windsor
Samsung
We are extremely sorry to see that you are having issues with your washing machine so soon after purchasing it, Alek. We do not expect our products to perform like this, and can assure you that they are built to high standards with high quality parts which will last for years to come. Our engineers are highly trained and will get this issue resolved as quickly as possible. Your feedback is greatly appreciated, and we'll take this on board to help improve our products in the future. In the meantime, we'd recommend liaising with our Support Teams again for further guidance. You can find their contact details and opening hours here: https://www.samsung.com/uk/support/contact/ ^LB at Samsung Support
2025-06-26
West Lothian
2026-04-23
2025-09-02
Glasgow, UK
CX
We’re thrilled to read your thoughts and feedback about your new Bespoke AI Washing Machine! Thanks for sharing with us and giving us top marks, Dave! ^EW at Samsung Support
2025-08-20
CX
We are disappointed to see you are not fully enjoying your Bespoke AI Front-Load Washing Machine Series 9 AI Home, Lilda! Please make sure you are using the correct cycle and not overloading the machine as this can alter the performance of your wash. We'd recommend contacting our Support Teams who will get your appliance working to perfection for you. You can find their contact details and opening hours here: https://www.samsung.com/uk/support/contact/ ^LB at Samsung Support
2025-06-23
London
CX
We're over the moon to see you're loving the Series 9 Washing Machine! With its huge capacity, quiet operation and energy saving thanks to SmartThings, it is indeed a fantastic appliance! Many thanks for the five stars! ^CH at Samsung Support
2025-12-17
CX
Thank you for sharing the five star review of your awesome Series 9 Bespoke Washing Machine! It's absolutely brilliant to have you on board as a long term Samsung user; we have always got you covered with the most innovative tech around, and we look forward to serving you for many years to come. The Series 9 is absolutely stunning and delivers a quiet operation with advanced features to cover every need. It's super energy efficient, too! Laundry days have never felt so good! ^EW at Samsung Support
2025-04-10
CX
It is great to see you are loving your Bespoke AI Series 9 Laundry Front-Load Washing Machine with AI Home, June! Thanks to AI Ecobubble technology, this detects the type of fabric and optimises the amount of bubbles, washing time and temperature and spin speed! Giving you the ultimate performance! ^LB at Samsung Support
2026-06-01
Shropshire
Samsung
We are over the moon to see you are loving your spectacular Washing Machine! Thanks to the incredible Digital Inverter Motor you'll get peace and quiet whilst your machine works hard to give you the best performance! Along with the huge amount of programmes, we are taking the chore away from washing! ^LB at Samsung Support
2026-02-02
Scotland
CX
Thank you for this detailed and insightful review of your new and incredible Bespoke AI Front Load Washing Machine Series 9, Matt! It’s fantastic to hear how this premium appliance has exceeded your expectations and become such a useful part of your daily routine. It’s great to see you highlight the practical benefits of its AI features, especially the way it optimises washes around your solar generation, which helps to reduce energy costs. We also appreciate your positive feedback on its programmability, quiet operation, automatic detergent and softener dispensing, and excellent overall performance. Choosing a separate washer and dryer for added efficiency and flexibility is a smart approach, and we're pleased to hear that this setup works perfectly for you. Thank you again for sharing such thoughtful feedback and for choosing Samsung. We’re delighted that the sleek design, flawless performance and smart features are delivering such a positive experience in your home! ^CL at Samsung Support
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Solutions & Tips
* Only available at Samsung.com. Customers must apply Trade Up discount on product page, before checking out. Recycled products are non-returnable and have zero value. You must make sure it is ready for collection at the same time we deliver your new product. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product.