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98" Crystal UHD U9000H 4K Samsung Vision AI Smart TV (2026)

98
UE98U9000HKXXU

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98" Crystal UHD U9000H 4K Samsung Vision AI Smart TV (2026)
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Highlights

Samsung TV playing football scene. Around it, examples of what Vision AI Companion can do including icons for Copilot by Microsoft, Generative Wallpaper, Perplexity and AI Mode, user questions, and suggestions for Related Content and Top 10 Player Highlights.

Samsung Vision AI Companion

Ask anything and get instant answers

A child views underwater scene with Sharpness, Noise Reduction and Black Expression optimized by Samsung NQ4 AI Gen2 Processor.

Supersize Picture Enhancer

Exceptional clarity, with AI enhancements for your big screen

A Samsung TV displays a jungle scene. It looks a bit dull until several points are detected and then enhanced thanks to Color Booster Pro. The result is an amazingly vibrant picture with all the colors of the flowers and birds clearly standing out.

Colour Booster Pro

Breathing new life into dull colours

2 race cars are racing on a track. 1 looks clearer than the other and is going faster.

Motion Xcelerator 144Hz

Watch or play with ultra smooth motion

20 Years Global No. 1 TV

20 Years Global No. 1 TV

Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia.

Features

Made for big screen moments

Samsung U9000H TV in a clean, white room displaying a vibrant, abstract flow of red and pink hues. Samsung Vision AI logo. Samsung U9000H TV in a clean, white room displaying a vibrant, abstract flow of red and pink hues. Samsung Vision AI logo.

Key features at a glance

Ask your TV anything and get instant answers

Samsung Vision AI Companion

Need outfit ideas? Looking for dinner nearby? Discovering your next favourite show? Vision AI Companion helps with questions big and small using multiple AI agents, giving you instant answers with videos and images that match your search. It’s a more visual, personalised way to discover, right from your TV.1

More about
Samsung Vision AI

Follow every pass. Catch every goal.

AI Football Mode

Quick passes, surprise goals, and fast movement all need focus. This mode enhances contrast and colour in real time, helping the ball stay clear and easy to follow. From the first whistle to the last, it brings more energy and clarity to every match. 2

You’re in control of the conversation

AI Sound Controller

AI Sound Controller separates voices from effects so you can adjust each to match what you are watching. From action scenes to dialogue rich dramas, find the balance that works for you using the on screen menu or voice commands for clearer, more personal sound. 3

Powerful AI. Exceptional picture.

NQ4 AI Gen2 Processor

Our powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.4

Samsung NQ4 AI Gen2 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV. Samsung NQ4 AI Gen2 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV.
Samsung NQ4 AI Gen2 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV. Samsung NQ4 AI Gen2 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV.
Compared to 2026 Neo QLED 4K TVs with NQ4 AI Processor

Picture Quality

Optimised for the big screen

Supersize Picture Enhancer

Our intelligent 4K processor boosts sharpness, deepens blacks and upscales your content for immersive picture quality on your large screen.5

Breathing New Life into Dull Colours

Colour Booster Pro

Our smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.

A Samsung TV displays a jungle scene. It looks a bit dull until several points are detected and then enhanced thanks to Color Booster Pro. The result is an amazingly vibrant picture with all the colors of the flowers and birds clearly standing out. A Samsung TV displays a jungle scene. It looks a bit dull until several points are detected and then enhanced thanks to Color Booster Pro. The result is an amazingly vibrant picture with all the colors of the flowers and birds clearly standing out.
A Samsung TV displays a jungle scene. It looks a bit dull until several points are detected and then enhanced thanks to Color Booster Pro. The result is an amazingly vibrant picture with all the colors of the flowers and birds clearly standing out. A Samsung TV displays a jungle scene. It looks a bit dull until several points are detected and then enhanced thanks to Color Booster Pro. The result is an amazingly vibrant picture with all the colors of the flowers and birds clearly standing out.

More about
Picture Quality

Brilliance that brings every scene to life

HDR+

Make every scene feel more lifelike. HDR+ increases the visible difference between light and dark areas, helping colour and detail remain clear.

Transform SDR content into HDR-like picture quality

Auto HDR Remastering

Enjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals. Experience brighter highlights, more vibrant colours and clearer details.

Give your watchlist the 4K treatment

4K AI Upscaling

Our powerful 4K AI processor gets to work on whatever you're watching to give your visuals boosted clarity. From classic movies to the latest releases, watch in automatically upscaled 4K glory for a sharper picture and fuller colour. 6

Automatically adjusts to you

AI Customisation Mode

Our advanced AI processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With AI content recognition, you no longer have to tweak the settings every time you watch something new.

See depth, just like real life

Real Depth Enhancer

By enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.

Gaming Experience

Game on glitch-free with ultra-smooth gameplay and perfect visuals

Motion Xcelerator 144Hz

Enjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with Motion Xcelerator technology. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.7

Jump into games instantly. No console required.

Gaming Hub

Samsung Gaming Hub brings Xbox, Amazon Luna, GeForce NOW, Blacknut and more together in one seamless destination. Play instantly with no downloads, no storage limits and no console required, just switch on your TV and jump into world class gaming.8

More about
Gaming Experience

Effortless control for game-changing moves

Game Bar

The advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more. 9

Game without screen tearing and stuttering

FreeSync Premium

Set yourself up for victory with effortlessly smooth gameplay. AMD FreeSync Premium works with your next gen console to give you an exceptional gaming experience with reduced screen tearing and stuttering. 10

Sound

Tailored sound, in real-time

AI Sound

Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound that adjusts to your room and content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.

Sound that tracks the action on-screen

Object Tracking Sound Lite

Hear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.

TV and soundbar, perfectly in sync

Q-Symphony

Why choose between your TV speakers and a soundbar?With Q-Symphony, you don’t have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.

One UI Tizen

Tailored recommendations from your favourite apps​

Smart TV powered by Tizen OS​

Spend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.11

Enjoy 7 years of new TV experiences12

TV you know and love. Just watch.

Samsung TV Plus

Watch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It’s TV with you in mind.13

More about
One UI Tizen

Your day, on display

Now Brief

Stay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.

Keeping your private information private

Samsung Knox Security

With today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained. 14

SmartThings

One place. All your smart devices.​

SmartThings

Connect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.15

A modern living room with a wall-mounted Samsung TV displaying the SmartThings dashboard, showing connected devices across different rooms. Icons around the space represent lights, air conditioning, blinds, appliances and a robot vacuum, all controlled from a single screen. The view zooms into the TV to reveal the SmartThings interface in detail. The stand-light icon is selected, and when its power button is activated, the floor lamp in the living room turns on. The interface then transitions to the blinds icon, and when its power button is activated, the living room curtains open. The view zooms back out to the full living room, now showing all connected devices active and working together. SmartThings logo, matter logo. A modern living room with a wall-mounted Samsung TV displaying the SmartThings dashboard, showing connected devices across different rooms. Icons around the space represent lights, air conditioning, blinds, appliances and a robot vacuum, all controlled from a single screen. The view zooms into the TV to reveal the SmartThings interface in detail. The stand-light icon is selected, and when its power button is activated, the floor lamp in the living room turns on. The interface then transitions to the blinds icon, and when its power button is activated, the living room curtains open. The view zooms back out to the full living room, now showing all connected devices active and working together. SmartThings logo, matter logo.
A modern living room with a wall-mounted Samsung TV displaying the SmartThings dashboard, showing connected devices across different rooms. Icons around the space represent lights, air conditioning, blinds, appliances and a robot vacuum, all controlled from a single screen. The view zooms into the TV to reveal the SmartThings interface in detail. The stand-light icon is selected, and when its power button is activated, the floor lamp in the living room turns on. The interface then transitions to the blinds icon, and when its power button is activated, the living room curtains open. The view zooms back out to the full living room, now showing all connected devices active and working together. SmartThings logo, matter logo. A modern living room with a wall-mounted Samsung TV displaying the SmartThings dashboard, showing connected devices across different rooms. Icons around the space represent lights, air conditioning, blinds, appliances and a robot vacuum, all controlled from a single screen. The view zooms into the TV to reveal the SmartThings interface in detail. The stand-light icon is selected, and when its power button is activated, the floor lamp in the living room turns on. The interface then transitions to the blinds icon, and when its power button is activated, the living room curtains open. The view zooms back out to the full living room, now showing all connected devices active and working together. SmartThings logo, matter logo.

Design

A beautifully slim design blends into your décor

Slim Look Design

This beautifully slim design blends into your decor, elevating your style without taking it over.

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Specifications

  • Resolution

    3840 x 2160

  • HDMI

    3

  • USB

    2 x USB-A

  • LED

  • Screen Size

    98"

  • Refresh Rate

    144 Hz VRR (100 Hz Native)

  • Resolution

    3840 x 2160

  • DLG

    240 Hz

  • Processor

    NQ4 AI Gen2 Processor

  • HDR (High Dynamic Range)

    HDR+

  • HDR 10+

    Support

  • AI HDR Remastering

    Auto HDR Remastering

  • Contrast

    Mega Contrast

  • Micro Dimming

    Supreme UHD Dimming

  • Contrast Enhancer

    Real Depth Enhancer

  • Motion Technology

    Motion Xcelerator 144 Hz

  • Smart Calibration

    Basic

  • AI Picture

    AI Customization

  • Upscaling

    4K AI Upscaling

  • Supersize Picture Enhancer

    Yes

  • HDR Brightness Optimizer

    Yes

  • Color Booster

    Color Booster Pro

  • Filmmaker Mode (FMM)

    Yes

  • Object Tracking Sound

    OTS Lite

  • Samsung Q-Symphony

    Yes

  • Audio Pre-selection Descriptor

    Yes

  • Sound Output (RMS)

    20 W

  • Speaker Type

    2ch

  • Active Voice Amplifier

    Active Voice Amplifier

  • Adaptive Sound

    Adaptive Sound+

  • AI Sound Controller

    AI Sound Controller

  • Operating System (OS)

    Tizen™ Smart TV

  • Bixby

    Yes

  • Far-Field Voice Interaction

    Yes

  • Built-in Voice Assistant

    Alexa (GB, DE, FR, IT, ES, AT, IE)

  • Works with AI Speaker

    Alexa (GB, DE, FR, IT, ES, AT, IE), Google Assistant (GB, FR, DE, IT, ES, CH, AT, NL, SE, NO, DK, FI, PT, IE, BE, LU)

  • Samsung TV Plus

    Yes (GB, FR, DE, IT, ES, CH, AT, NL, SE, NO, DK, FI, PT, IE, BE, LU)

  • Web Browser

    Yes

  • SmartThings Hub / Matter Hub / IoT-Sensor Functionality / Quick Remote

    Yes

  • Samsung Health

    Yes (GB,IE Only)

  • Universal Browse & Play

    Yes (GB, FR, DE, IT, ES)

  • Multi Device Experience

    Mobile to TV, TV initiate mirroring, Sound Mirroring, Wireless TV On

  • Multi-View

    up to 2 Videos

  • Apple AirPlay

    Yes (w/o Aland Islands, Faroe Islands, Netherlands Antilles, San Marino)

  • Daily+

    Yes

  • Now brief

    Voice / User Detection

  • Storage Share

    Yes

  • Vision AI Companion

    Yes (DE, IT, FR, ES, SE, DK, NO, FI, IS, NL, BE, LU, PL, RO, BG, CH, AT, GB)

  • Karaoke Mic

    Yes

  • Google Cast

    Yes (w/o Aland Islands, Faroe Islands, Netherlands Antilles, San Marino)

  • Soccer Mode

    AI Soccer / Football Mode

  • Auto Game Mode (ALLM)

    Yes

  • Game Motion Plus

    Yes

  • Dynamic Black EQ

    Yes

  • VRR

    Yes

  • Surround Sound

    Yes

  • Super Ultra Wide Game View

    Yes

  • Game Bar

    Yes

  • Mini Map Zoom

    Yes

  • FreeSync

    FreeSync Premium

  • Light-sync

    Yes (AT, BE, BG, HR, CZ, DK, EE, FI, FR, DE, HU, IE, IT, LV, LT, LU, NL, NO, PL, PT, RO, SK, SI, ES, SE, CH, GB)

  • HGiG

    Yes

  • Gaming Hub

    Yes (KR, US, CA, BR, GB, FR, DE, IT, ES, MX, AU)

  • AI Auto Game Mode

    Yes

  • AI Gaming Optimizer

    Yes

  • Digital Broadcasting

    DVB-T2C

  • Analog Tuner

    Yes

  • CI (Common Interface)

    CI + (1.4) / CI+ (1.4 ECP) (IT Only)

  • Data Broadcasting

    HbbTV 2.0.4 (IT,GB,DE,CZ,SK,ES,PL,AT,FR,FI,EE,GR,SI,HR,BE,NL,LU,HU,CH,PT,DK,ME)

  • TV Key Support

    Yes

  • Wi-Fi

    Yes (Wi-Fi 5)

  • Bluetooth

    Yes (5.3)

  • HDMI

    3

  • HDMI (High Frame Rate)

    4K 144 Hz (for HDMI 1/2/3)

  • HDMI Audio Return Channel

    eARC

  • Anynet+ (HDMI-CEC)

    Yes

  • USB

    2 x USB-A

  • Ethernet (LAN)

    1

  • Digital Audio Out (Optical)

    1

  • RF In (Terrestrial / Cable input)

    1 / 1(Common Use for Terrestrial) / 0

  • CI Slot

    1

  • Design

    Slim Look

  • Bezel Type

    3 Bezel-less

  • Front Colour

    Graphite Black

  • Stand Type

    Flat Feet

  • Stand Colour

    Black

  • Embeded POP

    Yes

  • EPG

    Yes

  • IP Control

    Yes

  • OSD Language

    27 European Languages + Russian (only when connecting to Network in EE,LV,LT)

  • Accessibillity - Voice Guide

    English (US),Portuguese (Brazil),Spanish (Mexico)

  • Audio Description

    Yes

  • High Contrast

    Yes

  • Zoom Menu and Text

    Yes

  • SeeColors

    Yes

  • Colors Inversion

    Yes

  • Grayscale

    Yes

  • Auto Picture Off

    Yes

  • Magnification

    Yes

  • Relumino

    Yes

  • Audio Subtitles

    Yes

  • Audio Phone Number

    Yes

  • Closed Caption (Subtitle)

    Yes

  • Multi-output Audio

    Yes

  • Sign Language Zoom

    Yes

  • Slow Button Repeat

    Yes

  • Accessibility Remote

    Yes

  • Learn TV Remote

    Yes

  • Learn Menu Screen

    Yes

  • Accessibility Shortcuts Edit

    Yes

  • Auto Menu Sort

    Yes

  • Power Supply

    AC220-240 V~ 50/60 Hz

  • Power Consumption (Max)

    490 W

  • Power Consumption (Stand-by)

    0,50 W

  • Eco Sensor

    Yes

  • Power Consumption (Typical)

    175 W

  • Yearly Power Consumption (EU standard)

    243 kWh

  • Auto Power Off

    Yes

  • Auto Power Saving

    Yes

  • Energy Efficiency Class

    F

  • Package Size (WxHxD)

    2370.0 x 1404.0 x 275.0 mm

  • Set Size with Stand (WxHxD)

    2181.1 x 1298.2 x 402.3 mm

  • Set Size without Stand (WxHxD)

    2181.1 x 1244.1 x 63.5 mm

  • Stand (Basic) (WxD)

    1505.6 x 402.3 mm

  • Stand (Minimum) (WxD)

    455.6 x 402.3 mm

  • VESA Spec

    600.0 x 400.0 mm

  • Package Weight

    76,0 kg

  • Set Weight with Stand

    53,4 kg

  • Set Weight without Stand

    51,8 kg

  • Full Motion Slim Wall Mount Support (Y22)

    Yes

  • Webcam Support

    Yes

  • Zigbee / Thread Module

    Dongle Support

  • User Manual

    Yes

  • Power Cable

    Yes

  • Security Update Period (At least 5 years from launch of product)

    31 December 2031

  • 1. Vision AI Companion: Information based on current viewing is only available on Samsung TV Plus channels. Provides AI-created content, with accuracy not guaranteed. Go to feature
  • 2. Support and performance may vary depending on viewing content and apps. Go to feature
  • 3. AI Sound Controller: Support and performance may vary depending on viewing content and apps. Go to feature
  • 4. NQ4 AI Gen2 Procesor: Upscaling may not apply to PC connection and Game Mode. Go to feature
  • 5. Supersize Picture Enhancer: Upscaling may not apply to PC connection and Game Mode. Go to feature
  • 6. 4K AI Upscaling: Upscaling may not apply to PC connection and Game Mode. Go to feature
  • 7. Motion Xcelerator 144Hz: Motion Xcelerator 144Hz not applicable to 50". 4K 144Hz is only available with PC connected content. Supports VRR/4K@120Hz. Go to feature
  • 8. Gaming Hub: Samsung account, internet connection, additional gaming service subscription and compatible controller required. Gaming Hub not available in Republic of Ireland. Go to feature
  • 9. Game Bar: Applicable to console and PC Gaming only. Go to feature
  • 10. FreeSync Premium: Compatible games and consoles only. Go to feature
  • 11. Smart TV powered by Tizen OS: Samsung account required to access our network-based smart services and apps. Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time. Go to feature
  • 12. 7 Years OS Upgrade: Content and services are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026. Please note that the upgrade does not cover hardware-related performance, features or durability. Go to feature
  • 13. Samsung TV Plus: Samsung account and internet connection required. Go to feature
  • 14. Secured by Knox: Applies to Samsung TVs powered by Tizen®, launched since 2015. Security software update is guaranteed for at least three years from product launch. Latest software update is required. Compatible devices must be connected to Samsung TV via SmartThings. Go to feature
  • 15. SmartThings: Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices. Go to feature