Free delivery, 24/7 order tracking and free 28-day returns on all orders. Finance available on orders over £99.
Free delivery, 24/7 order tracking and free 28-day returns on all orders. Finance available on orders over £99.

Free delivery, 24/7 order tracking and free 28-day returns on all orders. Finance available on orders over £99.

50” The Frame Art Mode QLED 4K HDR Smart TV (2021)

50” The Frame Art Mode QLED 4K HDR Smart TV (2021)

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  • Transform your TV into a gallery of beautiful works of art
  • See over a billion shades of colour on QLED & Dual LED’s balanced tones
  • Style it your way with interchangeable bezels*
  • A stunningly slim TV that hangs flush to the wall & with no distracting cables
  • Smart TV apps: Netflix, Prime Video, Disney+, BT Sport and more…

Choose your Colour

Choose your size

  • The Frame is mounted on the wall of a home interior and its modern frame design blends with the other picture frames
on the wall.
    Modern Frame Design
  • Art Mode user interface image shows bridge and water picture being selected among various other artwork choices.
    Art Mode
  • QLED 4K Technology
    QLED 4K Technology
  • Customizable Frame bezel is showing magnetic attachment capability of The Frames Modern and  Beveled bezel styles as well as the available Teak,  Brown, Brick Red and White colors for each bezel style.
    Customisable Bezel*

Make your own TV

The Frame is a gorgeous TV that can be endlessly transformed. Turn it on, and enjoy the kind of brilliant display you'd expect from a QLED 4K TV. Or turn it off, and into your very own gallery of stunning art. It’s a canvas to express your creativity in your home, inspiring you to reinvent your space whenever the mood strikes.

The Frame is divided into 4 cross sections. Each cross section is showing a different piece of artwork and highlighting one of various customizable features of The Frame including bezel color, bezel style, and studio stand accessory. The Frame is divided into 4 cross sections. Each cross section is showing a different piece of artwork and highlighting one of various customizable features of The Frame including bezel color, bezel style, and studio stand accessory.

* Images are simulated and for illustration purposes only. The appearance, design and GUI(Graphic User Interface) specifications which is not affecting to product performance are subject to change without notice. * customizable frame sold separately.

A striking sight, on or off

Modern Frame Design

Because it looks and hangs like a real picture frame, The Frame TV was crafted to inspire, and enhance, any living space. Slimmer than ever, it's a truly jaw-dropping TV with no distracting cables that's been redesigned to blend beautifully into your home.

The Frame is mounted on the wall of a home interior and its modern frame design blends with the other picture frameson the wall. The Frame is mounted on the wall of a home interior and its modern frame design blends with the other picture frameson the wall.

Beautiful art to reinvent your home, each and every day

Art Mode

Instead of fading to black when the TV is off, turn The Frame into your very own gallery. Or showcase precious moments by uploading your own photography. You can even create your own masterpieces by customising the presentation of your art and photos with a range of layouts.

*Separate Art Store subscription required.
Art Mode user interface image shows bridge and water picture being selected among various other artwork choices. Art Mode user interface image shows bridge and water picture being selected among various other artwork choices.

Bringing world-class galleries to you

Art Store

Access over 1,400 beautiful works of art from world-renowned institutions on the Art Store* – spanning iconic classics to modern marvels - to find the perfect piece that matches your mood and the occasion. And with fine-tuned recommendations, it’s never been easier to find what you love, collect your favourite pieces, and curate your very own art exhibition.

*Separate Art Store subscription required to access full selection. ** Art pieces in the Art Store are subject to change without prior notice.
The Frame is being showcased between various artwork pieces. The Frame is being showcased between various artwork pieces.

Style it your way

Customisable Bezel

The choice is yours when it comes to The Frame. With a range of interchangeable bezel colours and styles*, create the perfect match for your mood, taste and space. Plus, it’s never been easier to swap bezels whenever you fancy a change. As they’re magnetic, all it takes is a snap to switch things up. So go ahead, style The Frame your way.

*Customisable bezels each sold separately. **Availability of bezel styles and colours varies depending on TV size. Modern type is compatible with 43" to 75" 2021 Frame TVs, whilst Bevelled type is compatible with 55” and 65” only. ***Some bezel colours and styles may not be available from launch.
Customizable Frame bezel is showing magnetic attachment capability of The Frames Modern and  Beveled bezel styles as well as the available Teak,  Brown, Brick Red and White colors for each bezel style. Customizable Frame bezel is showing magnetic attachment capability of The Frames Modern and  Beveled bezel styles as well as the available Teak,  Brown, Brick Red and White colors for each bezel style.

See more than a billion shades of colour brought to life

100% Colour Volume* with Quantum Dot

We want you to enjoy colour the way it's meant to be seen. The Frame brings art and movies to life in a billion true-to-life colours. 100% Colour Volume* means you'll see artworks as realistically as you would in a gallery - and see the incredible detail in every scene, just as the directors intended.

* 100% color volume measured in Movie Mode and to DCI-P3 color space, certified by VDE.
The Frame which is on Studio Stand is in a room full of white balloons. Only the balloons on the screen are visible in various vivid colors. The Frame which is on Studio Stand is in a room full of white balloons. Only the balloons on the screen are visible in various vivid colors.

The intelligence behind the glorious 4K picture and sound

Quantum Processor 4K

Whether you're watching the latest blockbuster, or admiring your favourite artwork, this powerful processor takes your picture and sound to the next level of brilliance. Just sit back, relax and let The Frame do the work.

The Frames screen is showing a high resolution image of an ocean wave during a sunset. Simulated to appear behind the image is a hardware design graphic where a processor chip with the logos of Samsung and AI Quantum Processor 4K can be seen. The Frames screen is showing a high resolution image of an ocean wave during a sunset. Simulated to appear behind the image is a hardware design graphic where a processor chip with the logos of Samsung and AI Quantum Processor 4K can be seen.
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See it all in brilliant 4K

4K AI Upscaling

From the nightly news to that classic movie, AI upscales the resolution of everything you watch to flawless 4K detail – even if it wasn’t filmed that way. It automatically analyses the input source to reduce image noise, restore lost detail, and define edges around objects and text, scene-by-scene.

* Viewing experience may vary according to types of content and format. Upscaling may not apply when connected to PC or in Game Mode.
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Vibrant, true-to-life colours

Colour Mapping

Innovative 16-bit colour mapping technology brings stunning colour accuracy and detail to your screen — even in bright scenes or settings.

Minimal fuss, maximum style

Slim Fit Wall-Mount

Love the minimalist look? Hang The Frame flush against the wall, then let it blend beautifully with your home — just like real art. Using the Slim Fit TV Wall-Mount, it’s easy to mount your TV and adjust the viewing angle to make sure it’s perfectly centred*.

*The actual angle when tilting may vary depending on TV size.
The Frame which is hung on the wall with Slim-fit Wall Mount shows barely visible gap between TV and wall, as well as transparent One Invisible Connection wire. The Frame which is hung on the wall with Slim-fit Wall Mount shows barely visible gap between TV and wall, as well as transparent One Invisible Connection wire.

Keep your view on point without messy cables getting in the way

One Near-Invisible Cable & One Connect Box

Get a clear view of what’s on The Frame. With the One-Near Invisible Cable for all your connections, you won’t have to worry about cable management. You can even plug all your multimedia devices into the One Connect Box and keep your cables tidily hidden away in a cupboard or cabinet. So wherever you place The Frame TV, nothing will disturb your view.

Keep your view on point without messy cables getting in the way Keep your view on point without messy cables getting in the way

*One Connect Box & 5m-long One Near-Invisible Cable included in-box with 43"+ The Frame. Optional 15m-long cable sold separately. *Not compatible with 32" The Frame.

Reimagine how you use your everday space

Flexible design that fits your space Flexible design that fits your space

Flexible design that fits your space

Height Adjustable Stand

The Frame is flexible enough to work with your home set-up too. Thanks to an adjustable TV stand, simply set your TV at the height of your liking to make room for your soundbar.

*Not compatible with all soundbar sizes. Please check soundbar size specifications.*Soundbar sold separately.
Showcase your style anywhere at home Showcase your style anywhere at home

Showcase your TV anywhere in your home

Studio Stand

Free up some space with the free-standing and cable-concealing Studio TV Stand*. And watch as it elevates your TV into a piece of art in its own right.

*Studio Stand sold separately. Compatible with 2021 The Frame 50" to 65“ sizes only.

Delicately balanced colour tones, for a true-to-life picture

Dual LED

No matter what's on, Dual LED TV backlighting technology balances warm and cool tones on The Frame. So whether you’re looking at your photos of the Sahara desert, or watching a movie scene in the depths of the ocean, you’ll always get more truthful colour and bolder contrast.

Surroundings change, fine picture stays

Adaptive Picture

Brilliant viewing, no matter the time of day. As the day turns to night, The Frame automatically adjusts brightness and contrast settings to give you a pristine 4K picture. Let your your TV do the work for you, so you can relax and enjoy the content you love.

The Frame is divided into two parts. On the left side, there is a brightness meter graphic which shows the brightness level of the on-screen image being lowered to match the low-light setting of the room. On the right side, there is a brightness meter graphic which shows brightness levels of the on-screen image matching the brightness level of the room. The Frame is divided into two parts. On the left side, there is a brightness meter graphic which shows the brightness level of the on-screen image being lowered to match the low-light setting of the room. On the right side, there is a brightness meter graphic which shows brightness levels of the on-screen image matching the brightness level of the room.

Catch every word, hear every sound

AI Sound

Never miss a moment with AI sound that cleverly adapts to whatever you're watching, wherever you're watching it. No matter where it’s placed in your home, your TV self-calibrates the audio so you’ll get sound that's tailored to your space. That same smart AI also automatically adjusts volume levels to the noise around you, so you’ll never miss what your favourite characters are saying – even over the hum of the vacuum.

Catch every word, hear every sound Catch every word, hear every sound

The ideal way to appreciate art all day long - while you’re there

Adaptive Sensors (Motion & Brightness)

When Art Mode is on, The Frame TV adapts to your surroundings so you can appreciate art in any light – when you need it. When you’re in the room, the Motion Sensor detects your presence and automatically turns the TV screen on, so you can enjoy your favourite art while you’re there*. When you leave, it turns off into standby mode - so your TV is saving energy when you're not using it. Plus, the Brightness Sensor detects the ambient light and automatically adjusts the screen’s brightness and colour tone to perfectly match a traditional art piece. So whether it’s day or night, you can see your art how it was meant to be seen.**

The ideal way to appreciate art all day long - while you’re there The ideal way to appreciate art all day long - while you’re there

*Motion Sensor setting must be activated and only operates in Art Mode. Performance may vary depending on the lighting condition. **Brightness sensor performance may vary depending on the ambient brightness level.

Frame your most-loved moments

My Collection

Frame you a masterpiece of your own making. It's easy to upload and exhibit your own photography or a new family portrait on your TV - simply send your photos to The Frame via your phone* or a USB flash drive.

*Compatible smartphone required. Photos will be displayed at the original resolution. Displaying 4K and above images is recommended. Images under 800x800 can't be uploaded.

Your art, your way

Home entertainment, the smart way

Smart TV Powered by TIZEN

With the best-selling Samsung Smart TV* at your fingertips, it’s never been easier to enjoy TV. Set it up in no time with your smartphone. Then you’re only a few clicks away from all your must-see entertainment. Dive into a huge collection of 4K films, TV shows and all your catch-up TV apps — including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps** — all in one place at the touch of a button. Discover our easy-to-use, customisable Smart Hub platform, and spend less time searching and more time watching what you love, with tailored recommendations.

A father and his two children are enjoying The Frame which is mounted to Studio Stand. On the screen is the Universal Guide user interface menu which the girl is controlling with One Remote. The Smart TV Powered by Tizen logo is visible. A father and his two children are enjoying The Frame which is mounted to Studio Stand. On the screen is the Universal Guide user interface menu which the girl is controlling with One Remote. The Smart TV Powered by Tizen logo is visible.

*Samsung TV has been the No.1 TV Brand for 15 consecutive years by Omdia. **Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time. ***Studio Stand sold separately.

Turn your small screen into a big screen

Mobile Mirroring

Go from watching your favourite show on your mobile device to watching on The Frame with a bigger screen.* You can mirror content from your smartphone or tablet to the TV via SmartThings, or pair with your Apple devices to project via AirPlay2.**

A man is in a living room and using his TV screen to video chat with various people. Beneath his TV is his smartphone device which shows the same video chat. The logo for Samsung SmartThings and Works with Apple AirPlay are displayed. A man is in a living room and using his TV screen to video chat with various people. Beneath his TV is his smartphone device which shows the same video chat. The logo for Samsung SmartThings and Works with Apple AirPlay are displayed.

*Internet connection and compatible smartphone required. **Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.

Second screen on your big screen

Multi View

Multi-tasking has never been so easy on a split TV screen. Watch what's on TV and on your phone on the same screen. And do it at the same time without having to look away. Handy if you want to workout whilst watching your live TV show — or keep an eye on the football score without missing a second of your favourite drama. On The Frame, you can watch it your way.*

*Internet connection and compatible smartphone required.

A woman is working out in front of her TV. On the TV screen she can see a screen of herself as well as the screen of the fitness trainer and below the TV her smartphone camera is capturing her workout so she can see it on the TV screen. A woman is working out in front of her TV. On the TV screen she can see a screen of herself as well as the screen of the fitness trainer and below the TV her smartphone camera is capturing her workout so she can see it on the TV screen.

*Internet connection and compatible smartphone required.

From TV to workstation

PC on TV

Ready to upgrade your home office set-up? The Frame lets you access your office PC remotely from your TV and use the large screen to multitask with ease — with a connected mouse, keyboard and PC*. Do more, at once, all from the comfort of your home.

 *Internet connection and compatible PC and mobile devices required.
A woman is using her office PC to do work on her TV screen at home. On the screen of The Frame are various office productivity windows. A woman is using her office PC to do work on her TV screen at home. On the screen of The Frame are various office productivity windows.

Just tap to mirror

Tap View

Want to share a cool video with everyone? Just tap your phone anywhere on The Frame to mirror the screen to the TV so that everyone can see it in full glory. That's all it takes.*

*Compatible Galaxy device required. Tap View only works when TV and mobile are on.

A mobile device which is playing music is being held very close to The Frame. A mobile device which is playing music is being held very close to The Frame.

*Compatible Galaxy device required. Tap View only works when TV and mobile are on.

Doing more is as easy as asking

Multiple Voice Assistants

Bixby, Amazon Alexa, Google Assistant.. Choose your favourite voice assistant to control The Frame TV, and discover all the useful things you can do. Ask it to change the volume, find that new series, or check on your connected devices in your smart home. The possibilities are endless - all you need to do is ask.

*Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Google and related marks and logos are trademarks of Google LLC. * Samsung may at any time and in its sole discretion without prior notice change the voice assistant services or suspend and/or cease providing the voice assistant services or any part of the voice assistant services.

Doing more is as easy as asking Doing more is as easy as asking

*Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Google and related marks and logos are trademarks of Google LLC. * Samsung may at any time and in its sole discretion without prior notice change the voice assistant services or suspend and/or cease providing the voice assistant services or any part of the voice assistant services.

One eco-remote to control them all

Solar Cell One Remote

Keep your coffee table clutter-free with a universal remote control. Link to your every device and say goodbye to disposable batteries. Because it’s solar-powered, this all-in-one, energy-saving TV remote charges on indoor light. Plus, it's been consciously crafted from recycled plastic.

*SolarCell Remote available with 2021 QLED 4K TVs. Contains about 24% recycled content.

Simulated battery charging wave graphics are beneath the Samsung One Remote to illustrate that it is recharging from indoor lighting. Simulated battery charging wave graphics are beneath the Samsung One Remote to illustrate that it is recharging from indoor lighting.

*SolarCell Remote available with 2021 QLED 4K TVs. Contains about 24% recycled content.

Revolutionise in-home workouts

Samsung Health

Turn your home into a personal gym with the ideal home workout companion. The Samsung Health app lets you enjoy free access to over 3,000 hours of health and mindfulness content. Plus, the new Smart Trainer* feature will help you master your workouts and track your stats for a healthier life. All from the comfort of your home.

Revolutionise in-home workouts Revolutionise in-home workouts

*Smart Trainer available with 2021 The Frame 4K and Q70A series and above. Compatible camera required.

Specifications

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