Free delivery, 24/7 order tracking and free 28-day returns on all orders. Finance available on orders over £99.
Free delivery, 24/7 order tracking and free 28-day returns on all orders. Finance available on orders over £99.

Free delivery, 24/7 order tracking and free 28-day returns on all orders. Finance available on orders over £99.

55” AU9007 Crystal UHD 4K HDR Smart TV (2021)

55” AU9007 Crystal UHD 4K HDR Smart TV (2021)

UE55AU9007KXXU

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  • See everything in crystal clear colour & striking 4K Ultra HD detail
  • Experience smooth gameplay with a TV that ramps up the motion
  • Virtual 3D surround sound tracks the action with Object Tracking Sound Lite
  • Smart TV apps: Netflix, Prime Video, Disney+, BT Sport and more…

Choose your size

  • The forest image on the right demonstrates a more intricately colored image due to Dynamic Crystal Color technology compare to the conventional on the left.
    Dynamic Crystal Colour
  • The image of a race car looks clear and visible inside the AU9000 screen due to motion xcelerator turbo technology.
    Motion Xcelerator Turbo
  • Object Tracking Sound LITE
    Object Tracking Sound LITE
  • Profile view of Crystal UHD TV shows ultra slim design of Crystal UHD TV AirSlim.
    AirSlim

A beautiful 4K viewing and gaming experience

AU9000 displays intricately blended color graphics which demonstrate vivid crystal color. AU9000 displays intricately blended color graphics which demonstrate vivid crystal color.

*43”/50” stand design varies.

See crystal clear, lifelike colour come to life

Dynamic Crystal Colour

Watch everything you love in crystal clear, lifelike colour. And in over one billion shades — 64 times more than conventional UHD TVs — for rich and vibrant pictures. It's the way to go for picture-perfect viewing.

The forest image on the right demonstrates a more intricately colored image due to Dynamic Crystal Color technology compare to the conventional on the left. The forest image on the right demonstrates a more intricately colored image due to Dynamic Crystal Color technology compare to the conventional on the left.

Powerful picture processing, stunning 4K clarity

Crystal Processor 4K

Simply relax and enjoy all the content you love, with a 4K upscaling TV that adapts to give you the best 4K Ultra HD picture. But it doesn’t stop there. The sound adjusts to perfectly suit what you’re watching. A TV drama or the tennis, you’ll really feel part of the action.

The crystal processor chip is shown. The Samsung logo as well as the Crystal Processor 4K logo can be seen on top. The crystal processor chip is shown. The Samsung logo as well as the Crystal Processor 4K logo can be seen on top.

Xcelerate your gaming experience

Let's take a look at the latest gaming technologies designed to help you win more games.

Super smooth, crystal-clear gaming

Motion Xcelerator Turbo

Give your gaming a boost with Samsung’s unique dynamic refresh technology. Play on the big screen with a TV that can double the refresh speed and deliver VRR and 120Hz gaming-monitor performance. That means it can keep up with your quick reflexes. It also reduces motion blur and halo effects for super smooth gameplay.

The image of a race car looks clear and visible inside the AU9000 screen due to motion xcelerator turbo technology. The image of a race car looks clear and visible inside the AU9000 screen due to motion xcelerator turbo technology.

Game changing scenes in their entirety

Super Ultrawide GameView & Game Bar

Maximise your experience with the ultimate gaming TV set-up that lets you change between 21:9 and 32:9 screen ratios. A wider screen means more detail, more depth and, of course, more fun. Plus, Game Bar lets you quickly monitor and adjust critical aspects of your gameplay—whether that’s switching aspect ratios, checking input lag or connecting a headset.

UHD TV 32:9 and 16:9 aspect ratio options of super ultrawide gameview which are being accessed during video game gameplay through UHD TV Game Bar which allows more in-game controls of various settings. UHD TV 32:9 and 16:9 aspect ratio options of super ultrawide gameview which are being accessed during video game gameplay through UHD TV Game Bar which allows more in-game controls of various settings.

* Super UltraWide GameView is available for ultra wide supported games and PC games only.* Some game tities may not support or be limited in the use of this function.* Screen resolution change from external device may be required.

Knows when you're ready to play

Auto Low Latency Mode (ALLM)

Never miss an overtaking move in your favourite racing game. With Auto Low Latency Mode (ALLM), your TV knows when you're ready to play, so it automatically switches to minimise input lag and optimise picture settings. It's never been quicker to lose yourself in a fantasy world.

* Low input lag is measured based on internal testing conditions and it is subject to change according to game setting or specific conditions.

Virtual 3D surround sound that follows the action

Object Tracking Sound Lite (OTS Lite)

Ramp up your audio experience with virtual 3D surround sound. Object Tracking Sound LITE uses AI and your TV's bottom speakers to simulate overhead sounds. The result? Cinematic, 3D audio that follows the action — all without the need for extra speakers.

Simulated sound wave graphics demonstrate object tracking sound technology as it follows a surfer across the TV screen. Simulated sound wave graphics demonstrate object tracking sound technology as it follows a surfer across the TV screen.

Sound perfected for whatever you’re watching

Adaptive Sound

Get the perfect audio experience for whatever you’re watching with Adaptive Sound. From the latest boxset to the beautiful game, your Samsung TV adjusts the sound in every scene to what’s on screen, so you’ll hear every last detail.

Sound perfected for whatever you’re watching Sound perfected for whatever you’re watching

The richer sounds of synergy between TV and soundbar

Samsung Q-Symphony Lite

Ramp up the surround sound with the combined power of your Samsung TV and soundbar. Like a symphony orchestra, this simple system works in perfect harmony by synchronising TV speakers and soundbar together to play sound simultaneously from both devices. All without any complicated set-up.

Simulated sound wave graphics from TV and soundbar demonstrate Q Symphony technology as they play sound together. Simulated sound wave graphics from TV and soundbar demonstrate Q Symphony technology as they play sound together.

When less is stunningly more

AirSlim

Experience minimalistic style with an amazingly thin TV that’s been crafted to fit right in. With a stunning clean back, it looks immaculate from every angle.

Profile view of Crystal UHD TV shows ultra slim design of Crystal UHD TV AirSlim. Profile view of Crystal UHD TV shows ultra slim design of Crystal UHD TV AirSlim.
Keep your view on point Keep your view on point

Keep your view on point

Slim Fit Wall-Mount*

Keep your style and your view on point. Effortlessly mount your TV flush against the wall using the Slim Fit TV Wall-Mount*. Then let it blend beautifully with your home.

*Sold separately
Banish messy cables Banish messy cables

Banish messy cables

Clean Cable Solution

Banish messy cables from sight for a distraction free viewing experience — without having to worry about cable management.

See the stunning detail in every scene

HDR powered by HDR10+

Watch movies in striking picture detail, just as the directors intended. Samsung HDR TV technology uncovers all the finest details, even in the darkest and brightest scenes. Finally, discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-lit scene.

The beach cave image on the left compared to SDR Image on the right shows a wider range of light and dark levels due to HDR technology. The beach cave image on the left compared to SDR Image on the right shows a wider range of light and dark levels due to HDR technology.

See it all on one screen

Multi View

Multi-tasking has never been so easy. Multi View lets you split the TV screen, and watch what's on TV and on your smartphone — without having to look away*. Simply cast your phone to your TV, split the big screen, and do more. Handy if you want to keep an eye on the football score whilst watching a movie.

*Internet connection and compatible smartphone required.​
A group of people use UHD TV Multi view feature to enjoy a football match and view play-by-play information at the same time on the same screen. A group of people use UHD TV Multi view feature to enjoy a football match and view play-by-play information at the same time on the same screen.

Just tap to mirror

Tap View

Want to share a cool video with everyone? Just tap your phone on the TV to mirror the screen so that everyone can see it in full glory. That's all it takes.* Whatever you’re watching on your phone, it’s never been easier to cast it to the big TV screen.

*Compatible Samsung Galaxy smartphone required.

Just tap to mirror Just tap to mirror

*Compatible Samsung Galaxy smartphone required.

As easy as asking

Multiple Voice Assistants | Bixby, Alexa and Google Assistant on TV

Bixby, Alexa, Google Assistant - they're all built-in to your Samsung Smart TV. Control your TV using your favourite voice assistant and discover all the useful things you can do. Ask it to change the volume, find that new series, or check on your connected devices in your smart home. The possibilities are endless — all you need to do is ask.

*Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Google and related marks and logos are trademarks of Google LLC. **Samsung may at any time and in its sole discretion without prior notice change the voice assistant services or suspend and/or cease providing the voice assistant services or any part of the voice assistant services.

A microphone icon overlays a beach sunset TV screen image, demonstrating UHD TV voice assistant feature. A microphone icon overlays a beach sunset TV screen image, demonstrating UHD TV voice assistant feature.

*Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Google and related marks and logos are trademarks of Google LLC. **Samsung may at any time and in its sole discretion without prior notice change the voice assistant services or suspend and/or cease providing the voice assistant services or any part of the voice assistant services.

Free TV, no strings attached

Samsung TV Plus

Enjoy 100% free live and on demand content with Samsung TV Plus. Choose from news, sports, entertainment and more. No downloads, sign-up, credits cards, subscriptions or other devices required. Just tune in to Samsung TV Plus and enjoy.

*Requires internet connection

Free TV, no strings attached Free TV, no strings attached

*Requires internet connection

Working from home is a breeze on the big screen

PC on TV

Ready to upgrade your home office set-up? Samsung Smart TV lets you access your office PC remotely from your TV and use the large screen to multitask with ease — with a connected mouse, keyboard and PC*. Do more, at once, all from the comfort of your home.

Working from home is a breeze on the big screen Working from home is a breeze on the big screen

*Internet connection and compatible PC and mobile devices required. *Remote connection to a PC is only supported for Windows 10 Professional or higher edition and Mac OS 10.5 or later.

Specifications

  • Resolution 3,840 x 2,160
  • HDMI 3
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